Explore the future of sustainable business metrics. This Sustainable Brands Issues in Focus two-day event, in partnership with The Wharton School, examines leading-edge work that expands the way business can create, quantify, manage, and communicate value in the 21st century. September 27-28, 2012, in Philadelphia, PA. Learn more: (www.SBIIF.com)

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The New Metrics of Sustainable Business Conference
September 27-28, 2012 | The Wharton School Philadelphia, PA
www.SBiif.com
www.SBiif.com

2. INTRODUCTION
As the meaning and measure of value continue to be
redefined by business, consumers and society, the
demand is fueled for business to demonstrate its ability
to create value for all its stakeholders, rather than
simply profit for shareholders. The question of how this
value is defined, measured and communicated is the
topic of our 2nd annual conference on The New Metrics
of Sustainable Business – September 27-28, 2012, at
The Wharton School in Philadelphia, PA.
Join the Sustainable Brands community as we continue
the conversation that began at New Metrics in 2011,
exploring leading-edge efforts to redefine value
and define smarter business metrics. This two-day,
Sustainable Brands Issues in Focus event examines
innovative work that expands the way business can
create, quantify, manage and communicate value;
measure the environmental, social and economic
impacts of business activity; and find new ways to
translate shared value activities into enhanced financial
performance in the 21st century. Various initiatives,
research and models will be presented and plenty of
time devoted to interactive discussion, facilitated by
some of sustainability’s top strategists.
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3. Key topics being explored include:
• How individuals, organizations and global economies are redefining value
• Breakthrough research and models for measuring the ROI of sustainability efforts
• Incentivizing and maximizing employee engagement, well-being and valuation
• Tying environmental and social initiatives to enhanced shareholder value
• Extending value throughout the entire supply chain
• How impact investing might enable new corporate sustainability initiatives by
changing the way we measure ROI
• The growing role of materiality in how companies are, or should be, measuring
and reporting impact
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4. DAY 1 - Thursday, September 27th
7.30am: Registration 9.45am: Updating the Meaning and Measure of Value for the
Skip the ‘rush hour’ registration line by arriving early - Settle in to your preferred seat for 21st Century
the day and get through your inbox before breakfast is served.
Gil Friend President & CEO, Natural Logic
Charles Eisenstein Author, Sacred Economics
8.00am: Breakfast Judy Wicks Co-Founder, Business Alliance for Local Living Economies (BALLE)
Meet and connect with your peers in the audience before the program starts - the Bart Houlahan Co-Founder, B Lab
conversations and interaction throughout the day will be even more valuable if you know As a global sustainability revolution continues to unfold at an ever-increasing pace, it is
who is in the room with you. crucial to stay abreast of megatrends reshaping the way societies and businesses view the
world. This panel of deep big-picture thinkers looks at how value is being redefined on a
personal, organizational, community and national level today, and how this might impact
9.00am: Opening Remarks business tomorrow. Since business metrics only matter in relation to goals, intentions
Where will sustainability differentiation come from going forward? And what metrics do and ultimately purpose, this conversation sets a high-level context for all following
smart, fast-moving companies need to understand in order to be set up to drive ongoing discussions.
competitive advantage?
10.30am: Networking Break
9.15am: Beyond the Science to the Art of Economics
Charles Eisenstein Author, Sacred Economics 10.45am: New Horizons in Measuring the ROI of Sustainability
As you begin to consider how to translate this event’s leading-edge ideas into winning
initiatives for your business, it is critical to first take a step back to ask, “How do we define
Gil Friend President & CEO, Natural Logic
success, and is our definition optimized to serve us well today, let alone for the future?” Michael Barry Sustainability Manager, Bloomberg
Professor and author Charles Eisenstein kicks off our conversation with a look at how Eric Hespenheide Partner, Deloitte
the meaning and measure of value in society are changing; provides insight into where Christopher Behr Principal Economist, HDR
the urge to quantify things comes from; and challenges us to think in new ways about
Witold Henisz Deloitte & Touche Professor of Mgmt & former Managing
the impact and opportunity surrounding the metrics we choose for managing business
sustainably. Director, The Wharton School
Cracking the code on the “ROI of sustainability,” or even deciphering the very meaning of
that phrase in various contexts, continues to be a challenge for many corporate leaders,
investors and other stakeholders. Facing heightened shareholder concerns, whether
due to a global economic crisis or general skepticism, how does one best demonstrate
the value of investments in sustainability? What can a company hope for, as it transitions
from measuring the ROI of individual projects (ex: energy efficiency) to capturing the
return on a broader sustainability agenda? This panel discusses breakthrough research
and modelling approaches that are proving useful in quantifying the impact of a range of
sustainability efforts, including transparent disclosure, on the bottom line, stock prices,
brand value, sales, risk reduction and employee value.
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5. DAY 1 - Thursday, September 27th
11.45pm: Two Case Studies on Measuring ROI 3.30pm: Updates in the Valuation of Ecosystem Services
Robert Boller VP Sustainability and Production, Jackson Family Wines Michelle Lapinski Director, Corporate Practices, The Nature Conservancy
Daniel Krohn Global Sustainability Lead, Becker Underwood Diane O’Connor VP, Environment, Health, Safety & Sustainability, Xerox
James Salo Senio Vice President, Trucost Mark Weick Director of Sustainability, Dow Chemical
Measuring the ROI of sustainability, especially when it comes to broad, multi-aspect A wave of initiatives aimed at valuing and conserving ecosystem services and biodiversity
sustainability campaigns, can be a daunting, multi-stakeholder and data-intensive task. is building rapidly. Whether it is with the help of the Valuing Natural Capital Initiative, the
Thankfully, there are many encouraging examples of successful implementation and Natural Capital Leadership Compact, the Natural Capital Declaration recently signed at
documentation of positive-ROI, win-win sustainability efforts. In this session we present Rio+20, or through smaller solo projects, many companies are starting to use metrics-
two such case studies, focusing on specific methodologies and results. Participants share based approaches in efforts to protect ecosystem services. This session shares details on
strategies used and lessons learned, and answer questions about challenges overcome a few such approaches, and makes a business case for their application.
along the way.
4.15pm: the value of human capital
12.45pm: Lunch Break
Erin Meezan VP Sustainability, Interface
Paul Herman CEO, HIP Investor
1.45pm: Creating Shared Value and Measuring Impact in the If human capital is a company’s greatest asset, then why does business-as-usual reflect
Supply Chain it only as a liability? Great question, and not one that many corporate leaders can answer
confidently, especially in the United States or Europe. Hear how one visionary company is
Ellen Jackowski Global Citizenship Report Manager, Hewlett Packard paving the way forward toward effective valuation of human capital.
Michael Jordan SVP Sustainability, Jones Lang LaSalle
Woodrow Keown, Director of Global Sustainability, P&G
Todd Stark COO, Fair Trade USA 4.45pm: Impact Investing and Its Future Impact on Business
The fundamental shift in strategic priorities that companies around the world, especially
Priorities
those with significant environmental and social impacts, are experiencing today is Eddie Bernhardt Managing Dir & Sr. Portfolio Mgr, SNW Asset Company
calling for a fresh look at supply chains. Leading multinational companies are seizing Jennifer Driscoll VP Investor Relations, Campbell Soup Company
the opportunity to re-evaluate and reinvent their supply chains for minimum damage and
maximum value. New metrics are introduced to track impacts in all parts of the value
Paul Herman CEO, HIP Investor
chain, helping to assess and manage the choice of supply chain partners. At the same Steve Lydenberg Partner, Strategic Vision, Domini Social Investments
time, reimagined or entirely new channels of value creation often appear, as companies As impact investing gains momentum within the global financial community, companies
begin to serve previously unmet social and environmental needs. large and small are trying to understand and leverage this trend for their own purposes.
How might impact investing enable new corporate sustainability initiatives by changing the
way we measure ROI? Can companies use their own investment capacity to strengthen the
2.45pm: tools in focus: facilitating the transition to a credibility of their sustainability story?
superior supply chain
Jess Kraus Co-Founder & CEO, Source 44
Paul Touw CEO, icix
3.15pm: Networking Break
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6. DAY 2 - Friday, September 28th
9.00am: Opening Remarks 11.30AM: The Science of Happiness & Happiness Surveys
Ryan Howell Director, The Personality and Well-Being Lab
9.15am: Standardizing Sustainability Context In a quest for reliable indicators of individual and organizational well-being, the last few
years have seen a surge in research on happiness, its drivers, its relations to material
Bill Baue Advisory Council, Sustainability Accounting Standards Board (SASB) possessions and money, and its impacts on health and work. An increasingly influential
Lisa French Head of External Relations (Americas), International global group of economists, psychologists, marketers, designers and government officials
Integrated Reporting Council (IIRC) are busy refining existing formulas for measuring and predicting happiness. Some leading
Mark McElroy Founder & Executive Director, Center for Sustainable countries and businesses already publish national happiness statistics in parallel to
economic figures for a more complete assessment of prosperity. This presentation helps
Organizations
answer the question “So what?” as you consider what goals to set and measures to adopt
Mark Tulay Program and Business Development Executive, Global in your quest for a more sustainable business, digs into the design and use of happiness
Initiative for Sustainability Ratings (GISR) surveys, and examines the implications this new global focus on happiness will have on
Mike Wallace Director, Global Reporting Initiative (GRI) the sustainable success of business.
This session introduces the formal and growing embrace of the notion of sustainability
context. Although sustainability context is mostly associated with reporting standards,
12.00pm: lunch break
it also has broad critical applications in management and performance. The session
starts with a conceptual introduction, a motivation of the urgent need to understand
and appreciate sustainability context, followed by a distinguished panel of leading 1.00pm: the role of leading vs. lagging indicators in
global experts sharing the latest relevant developments through The Global Initiative
for Sustainability Ratings (GISR), The Global Reporting Initiative (GRI), The International
sustainability planning
Integrated Reporting Council (IIRC), and The Sustainability Accounting Standards Board Michael Muyot President & Founder, CRD Analytics
(SASB). This session provides plenty of time for discussion. Bob Pojasek Professor of Environmental Science, Harvard University
Mark Serwinowski President & Founder, MetaVu
10.30am: Break Joe Wolfsberger Former VP EHS, Ingersoll Rand
Leading indicators of corporate operational performance can serve as a useful
complement to more common results-based lagging indicators. Leading indicators,
10.45am: Identifying Materiality in Corporate Sustainability however, tend not to be applied in sustainability much these days, arguably because
Aleksandra Dobkowski-Joy Principal, Framework LLC sustainability teams often have little experience with them. This panel discusses the
latest efforts to integrate leading indicators (both qualitative and quantitative) into next-
Charlene Wall-Warren Sustainability Lead, North America, BASF
generation sustainability reporting standards and sustainable investing indices.
Curtis Ravenel Global Head of Sustainability, Bloomberg
In a world with tens or even hundreds of potential environmental, social and governance
issues to consider, securing high-quality relevant sustainability data - for purposes
of reporting, risk assessment or general management - can quickly turn into an
overwhelming and resource-draining project all by itself. Therefore, identifying materiality
is by necessity a fundamental and regular exercise in corporate sustainability. This panel
discusses best practices in constructing materiality rankings.
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7. DAY 2 - Friday, September 28th
1.45pm: The cfo agenda: enabling cfos to see sustainability as 3.45pm: tools in focus: life cycle assessments for social
central to core strategy sustainability
Lauralee Martin CFO & COO, Jones Lang LaSalle J. Renée Morin President, Pré Consultants North America
How can sustainability managers get positive responses from their CFOs on a regular Jacobine Das Gupta Corporate Sustainability Manager, Royal DSM
basis? What combination of factors will drive CFOs to understand and embrace the Over the last 20 years, methods have been developed to support product sustainability
demands of a corporate sustainbility journey? What can CFOs do to answer increasing assessments, but with a focus on environmental impacts; only minimal attention has
investor pressures in favor of sustainability? These are common questions, yet too few been given to social impacts. Learn how several companies are working to harmonize
companies seem to have satisfactory answers. To help with this agenda, we are joined by an approach for evaluating the social impact on key groups - employees, consumers and
a forward-thinking CFO who has been tackling these problems for years. communities - involved along the value chain. Hear from DSM how it has further defined
social impact categories and has begun to integrate social impact evaluation into its
business processes.
2.i5pm: Incentivizing and Valuing Employee Engagement
Robert Kerr Co-Founder & Principal, Pure Strategies
4.00pm: tools in focus: one magic number to sum up all your
Kirk Myers Corporate Social Responsibility Manager, REI
resource inputs
Jim Sullivan VP, Sustainability Management & Strategy, SAP
Brittni Furrow Senior Sustainability Manager, Walmart Ory Zik Founder & CEO, Energy Points
Even the best and brightest of corporate leaders might fail, if their employees aren’t Energy Points brings to sustainability what Weight Watchers brought to nutrition: an
committed and inspired enough to drive a sustainability strategy forward. Embedding intiutitive yet accurate ‘points’ system. It is based on algorithms that enable one-to-one
the right incentives across the organization, whether by adjusting employees’ reward comparison of resources such as electricity, fuel, materials, water and transportation,
structures, implementing environmental accounting by department or redesigning taking into account local factors such as emissions and water scarcity. The company’s
feedback loops, has been proven essential time and again. The case studies presented core competency is translating this complexity into a simple metric that enables optimal
in this session share cutting-edge, metrics-based innovation in incentivizing sustainable environmental decisions.
employee behavior, top-down as well as bottom-up.
4.15pm: The Evolution of Sustainability Standards
3.15pm: Networking Break Libby Bernick Vice President, UL Environment
Betsy Blaisdell Sr. Manager of Environmental Stewardship, Timberland
Robert Frisbee CEO, EPEAT
Bahar Gidwani Co-Founder & CEO, CSRHub
It is easy for a sustainability professional to get lost in a quickly expanding sea of
proposals for sustainability standards, be they for purposes of reporting, certification or
comparison across companies and industries. As we close New Metrics ‘12, we’ll discuss
where sustainability standards may be heading and why, and tackle the question, “How
should a business determine what relevant standards initiatives to support and/or apply
for?”
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