35. //Template 1
Give them your tasks,
• Tekst
they will love it !
Gives you time to work
on other to do’s
36.
37. 10 Commandments
Have Faith in yourself
Respect your parents
Be honest
Take responsibility for your own life
Live life to the full and be passionate
Keep your promises
Work hard to succeed but not to detriment others
Be tolerant of other’s differences
Be happy & optimistic, even in adversity
Create, don’t destroy (yourself, others, the earth, values)
Hans (Mozes) uit Zele, Gen Y’er
38.
39. R2=.57
R2=.62
R2=.74
InSites Consulting Brand Model tested by path analysis
70. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?
Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
71.
72.
73.
74. Real
①Stay true to your roots, but don’t shout
//Template 1
• Tekst
②Warm is the new cool
①Be open and respectful, listen (like friends)
89. Unique
//Template 1
①Sustain your unique proposition & style
• Tekst
①But adapt to the changing environment
①Not forgetting about your core audience
104. // I WILL NEVER FORGET THE DAY… Happy
Extreme experience (e.g.
skydiving, mount climbing) When I was dumped
by my partner
Graduated
Meeting the love
of my life
Becoming a sport Surprise Death of a person
champion N = 40
close to me
Happiness Anger
My first kiss N = 156 N = 13
Got my driving license
When I got in a fight
Fear Disgust
N = 30 N = 14
New school Sadnes Discovered I had no
s real friends when I
N = 93
Moved needed them most
Encountered aggression
Was diagnosed Being dumped by my
with a serious boy/girl friend
Parents got illness
divorced
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.
106. // I WILL NEVER FORGET THE DAY… Happy
Extreme experience (e.g.
skydiving, mount climbing) When I was dumped
by my partner
Graduated
Meeting the love
of my life
Becoming a sport Surprise Death of a person
champion N = 40
close to me
Happiness Anger
My first kiss N = 156 N = 13
Got my driving license
When I got in a fight
Fear Disgust
N = 30 N = 14
New school Sadnes Discovered I had no
s real friends when I
N = 93
Moved needed them most
Encountered aggression
Was diagnosed Being dumped by my
with a serious boy/girl friend
Parents got illness
divorced
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.