The idea of the „Mobile Strategy Framework“ is to have a „game“ that helps you to find a better answer on what a client should do in the mobile (multi context) world.
It tries to have a look at all the different aspects of mobile (multi context) in a modular way, so that you can find out how to tacle the relevant usecases properly.
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Mobile strategy framework - A game for client workshops
1. The nexum AG is a consultancy and agency for digital media.
Tamim Swaid, UX Consultant @tamimat
Stefan Böhland, Senior UX consultant @spy23
Mobile Strategy Framework
uxcamp europe 2014
2. 2
Description
As I‘m puting this slides in the wild, I would like to describe the
purpose shortly.
The idea of the „Mobile Strategy Framework“ is to have a „game“
that helps you to find a better answer on what a client should do
in the mobile (multi context) world.
It tries to have a look at all the different aspects of mobile (multi
context) in a modular way, so that you can find out how to tacle
the relevant usecases properly.
The framework is still in beta :)
21. 21
Content
Form
Responsive Content
1 Content for all
Progressive Disclosure
Content
Tonality
Card Sorting
Information
Architecture
Quality
Perfect
Medicore
UX
Bad
Way
Usability Testing
User Research
Prototyping
Personas
22. 22
Technology @ Company
Channel
E-Mail
SMS / MMS
Chat
Website
Social Media
Telephone
Technology
Telephone System
Web
iOS
Native
Framework
Frontend
Programming Lang.
App (owned)
Asynchron Synchron
App (not owned)
Systems
CMS
CRM
PIM
23. 23
Company
Goals / Vision
New customers
segments
Lead generation
Customer retention
Brand awareness
Time to market
Organisation
People
Processes
Systems
?
24. 24
“You must be shapeless, formless, like water.
When you pour water in a cup, it becomes the
cup. When you pour water in a bottle, it
becomes the bottle. When you pour water in a
teapot, it becomes the teapot. Water can drip
and it can crash. Become like water my friend.”
Bruce Lee
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