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“How Much Should I Charge?”
By Tracey D’Aviero
©2010 www.yourvamentor.com
Tracey D’Aviero, Your VA Mentor
traceydaviero@rogers.com
1
2
Revenue stream is what will grow your business
Determining your rates and how you will charge is of utmost importance in your business
 are you billing by the minute?
 by the quarter hour?
 do you have packages set up?
 project rates?
 how does that work?
 what is your rate structure?
3
 client expects you to get faster as time progresses
 be careful of timing of emails (instant response)
 remember they are paying you for their expertise
 don’t trade hours for dollars
4
 how much you want to earn
 how many hours you want to work
 how many clients you need
 how many clients you have
 how specialized are you
 ... figure out ONE RATE and apply that to all of your services
5
 know how long everything takes
 multiply by 2
 quote everything
 assign costs to everything (or at least times)
6
 quote time and rate every time
 package services if possible .. retainer?
 provide proposal to potential clients
 quote accurately
7
 have confidence
 don’t have to convince ideal clients about your rate
 do not get discouraged
 find ideal client and only sell to them
 anyone else may not want to pay
8
 phone charges versus email charges
 give something free (bonus)
 detailed billing
 client will not question invoices because
they didn’t expect something
9
Existing clients:
 give time frame of 90 days
 ramp up increase over period of months
 refer to someone else
 ask them
New clients:
 start with confidence
 don’t publish rates
 quote rate and time to complete
 offer regular updates of used time
10
 Work with fewer clients for more money
 Specialized skills
11
 anytime your skills improve
 when your clients never hesitate at your rate
 when you start to subcontract or work with a team
12
Tracey D’Aviero
Your VA Mentor
www.yourvamentor.com
www.traceydaviero.com
13

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How Much Should I Charge

  • 1. “How Much Should I Charge?” By Tracey D’Aviero ©2010 www.yourvamentor.com Tracey D’Aviero, Your VA Mentor traceydaviero@rogers.com 1
  • 2. 2 Revenue stream is what will grow your business Determining your rates and how you will charge is of utmost importance in your business
  • 3.  are you billing by the minute?  by the quarter hour?  do you have packages set up?  project rates?  how does that work?  what is your rate structure? 3
  • 4.  client expects you to get faster as time progresses  be careful of timing of emails (instant response)  remember they are paying you for their expertise  don’t trade hours for dollars 4
  • 5.  how much you want to earn  how many hours you want to work  how many clients you need  how many clients you have  how specialized are you  ... figure out ONE RATE and apply that to all of your services 5
  • 6.  know how long everything takes  multiply by 2  quote everything  assign costs to everything (or at least times) 6
  • 7.  quote time and rate every time  package services if possible .. retainer?  provide proposal to potential clients  quote accurately 7
  • 8.  have confidence  don’t have to convince ideal clients about your rate  do not get discouraged  find ideal client and only sell to them  anyone else may not want to pay 8
  • 9.  phone charges versus email charges  give something free (bonus)  detailed billing  client will not question invoices because they didn’t expect something 9
  • 10. Existing clients:  give time frame of 90 days  ramp up increase over period of months  refer to someone else  ask them New clients:  start with confidence  don’t publish rates  quote rate and time to complete  offer regular updates of used time 10
  • 11.  Work with fewer clients for more money  Specialized skills 11
  • 12.  anytime your skills improve  when your clients never hesitate at your rate  when you start to subcontract or work with a team 12
  • 13. Tracey D’Aviero Your VA Mentor www.yourvamentor.com www.traceydaviero.com 13