Kellogg's was founded in 1906 and is now a global food company that sells over 56 products in more than 180 countries. It has annual revenue of $12.6 billion and owns brands like Kellogg's, Keebler, Pop-Tarts, Eggo, and more. The presentation discusses Kellogg's history, global sales, product portfolio, approach to different cultures, and status as an ethical company.

1. Presented by :
Aziz
1

2. Table of Contents :
• A brief history of the company and
founder.
• The company sales overseas.
• Products.
• Cultural differences.
• Ethical aspects of the company.
2

3. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3

4. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3

5. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3

6. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3

7. Kellogg's History
• Kellogg's was founded as the Battle
Creek Toasted Corn Flake Company
on February 19, 1906
• The company was founded by Will
Keith Kellogg.
• W. K. Kellogg's signature was
adapted as a logo for the company.
• Kellogg's has acquired a lot of
companies and small businesses in
their time like : Salad Foods, Fearn
International, Mrs. Smith's Pies,
Eggo, Pure Packed Foods and
Keebler company.
3

8. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4

9. Sales Overseas
Cost
36.7%
• 56 product.
• Total revenue : 12.6 Billion Dollars.
Profit
63.3%
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4

10. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4

11. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4

12. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4

13. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4

14. Sales Overseas
• 56 product.
• Total revenue : 12.6 Billion Dollars.
• Factories located in 18 countries.
• Sold in over 180 countries around the globe.
4

15. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

16. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

17. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

18. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

19. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

20. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

21. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

22. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

23. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

24. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

25. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

26. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

27. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

28. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

29. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

30. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

31. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

32. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

33. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

34. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

35. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

36. Product
• Kellogg’s • Chips Deluxe • Club
• Keebler • Sandies • Nutri-Grain
• Pop-Tarts • Morningstar Farms • Rice Krispies
• Eggo • Famous Amos • All-Bran
• Cheez-It • Murray • Mini-Wheats
• Special K
5

37. Cultural Differences
• Kellogg's company known for introducing special brands
that suites the targeted markets.
• Kellogg's has the habit of respecting the targeted market
own culture.
• Kellogg's embraces the different ways of serving their
products
6

38. Cultural Differences
• Kellogg's company known for introducing special brands
that suites the targeted markets.
• Kellogg's has the habit of respecting the targeted market
own culture.
• Kellogg's embraces the different ways of serving their
products
6

39. Cultural Differences
• Kellogg's company known for introducing special brands
that suites the targeted markets.
• Kellogg's has the habit of respecting the targeted market
own culture.
• Kellogg's embraces the different ways of serving their
products
6

40. Why is Kellogg's
considered an ethical
company ?
7

41. The Company Shares
(K) for five year
8

42. The Company Shares
(K) for five year
8

43. The Company Shares
(K) for one year
9

44. The Company Shares
(K) for one year
9