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Social Media
- 1. Social Media Changed the way we Communicate
- 2. Facebook tops Google for Weekly traffic in the US
- 3. 25% of search results for the world’s largest brands linked to user generated content
- 4. 80% of users prefer to connect with brands over facebook
- 5. 1 Million websites have integrated with Facebook
- 6. 80% of US companies use Social Media for recruiting employees 95% of them via LinkedIn
- 7. While you read this 100 Hours of videos are uploaded to YouTube
- 8. Social media sites also give startup businesses the chance to share advertising space with corporate giants.
- 9. Content Marketing Is the New Social Media Marketing. We don’t need to search for products, they find us
- 10. “We don’t have a choice on whether we do social media, the question is how we do it”
- 11. The big challenge is how to do it right…
- 12. Big brands on Social Media Porsche says thank you. 1 Million times
- 13. Big brands on Social Media Dell’s Social Media Listening Command Center
- 14. Big brands on Social Media Old Spice – The horse is everywhere! 44M YouTube views Facebook interaction increased by 800% Sales increased by 107% The Old Spice guy responded with 116 YouTube videos within 24 hours
- 15. Big brands on Social Media DollarShaveClub.com – Our Blades Are F***ing Great
- 16. Brands who fail to shine McDonald's Twitter Hashtag Promotion #McDStories, , Goes Horribly Wrong
- 17. Brands who fail to shine “American Apparel” & “Gap” Teases Hurricane Sandy Promotion
- 18. 2013 Predictions Social Media ROI will be easier to measure Visuals will play a bigger role than ever Content will be more optimized for mobile platforms Social media advertising will continue to grow
- 19. Best Memes of 2012
- 20. What happens in Vegas stays in
Notas del editor
- launched their very first “Thank You” campaign by redecorating a brand new Porsche 911 GT3 R Hybrid. The speedy coupe has been covered with vinyl graphics listing the first 1,000,000 fans on Facebook
- Dell offers refurbished laptops, desktops, workstations, servers and storage, and monitors and printers from Dell Outlet in the USA, with its @DellOutlet account on Twitter a primary channel to notify followers of the latest offers. both refurbished equipment as well as new systems – has now exceeded $3 million.
- If your social media marketing is good enough, mass media will pick it up
- Dollar Shave Club spent $4,500 on this initial video12,000 customers in just the first two days its e-doors were open.4 million views in just over a month, overall 8Mimpression was compounded by the fact that it produced enough hits to crash the company’s website.
- In a shining example of a brand being blissfully unaware of its own reputation, McDonald’s used the hashtag #McDStories to promote video content of their suppliers talking about McDonald’s ingredients. Eventuallywas hijacked by consumers complaining about the company’s service and the quality of the food.
- Take - Social media campaigns always contain a measure of risk
- Meme - An image, video, etc. that is passed electronically from one Internet user to another.Grumpy catInsane ex girlfriendRidiculously photogenic guyMcKayla not impressed