This is the keynote I gave at the Media & Learning conference, Brussels, March 11th, 2016. Parts were based on our book 'Urban Myths about Learning and Education", by myself, Paul Kirschner & Casper Hulshof

1. Media, learning and Urban myths.
(Pedro De Bruyckere)

2. Twitter:
@thebandb
Website:
TheEconomyOfMeaning.com
Book:
 check

3. One of my favorite myths:

5. Aka: the Loch Ness Monster of Education!

6. Where does it come from?

7. Who made it?

8. Dale?

9. Bale?

10. Glaser?

11. Glasser?

12. National Training Laboratories (NTL)?

13. The form is based on one of the first
theories on multimedia learning:

14. Dale, E. (1969)

15. Even older:

16. John Adams (1910)
Order of concreteness:
(1) the real object, for which anything else is a more
or less inefficient substitute;
(2) a model of the real object;
(3) a diagram dealing with some of the aspects of
the object; and
(4) a mere verbal description of the object”

17. This is not so bad, actually.

18. But:

19. The percentages???

20. First real scientific research: 2007
Lalley and Miller, 2007

21. Conclusion: worrying wrong.
Lalley and Miller, 2007

22. The pyramid isn’t the only thing
that is wrong…

23. Some flawed reasons for using
multimedia (and some better ones).

24. Flawed: learning styles

25. Very popular,
No evidence!
(Coffield, Moseley, Hall, & Ecclestone, 2004)
Kolb’s
Learning styles

26. Even worse:
differentiation for learning styles has
little effect!
(Hattie, 2009, 2012)

27. Flawed:
There are digital natives
who learn in a different way.

29. No!
(De Bruyckere, Kirschner & Hulshof, 2015; Reeves, 2008)

31. It’s not about a
different way of learning, but…

33. Good reason 1:

34. “dual channel-theory”

35. Dual channel theory:

36. Word (in print or sound) + image =

37. Word (in print and sound) + image =

38. How do you make a presentation?

39. K.I.S.S.
(Keep it simple, stupid)

40. Good reason 2:

41. Differentiation does work!

42. Because!

43. People do differ!
Not in learning style, but...

44. …in prior knowledge!

45. Learning
analytics!

46. But we can add some more magic…

47. With a 131 year old recipe:

48. Ebbingaus’ “forgetting curve”

49. Which led to

50. Via David Didau
The spacing effect

51. A string of new stuff to forget…
Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6
Term 1 Term 2 Term 3 Term 4 Term 5 Term 6
Via David Didau

52. Better option?
Topic1
Topic6
Topic4
Topic3
Topic5
Topic2
1
6
4
3
5
21
12
Of…
Term 1 Term 2 Term 3 Term 4 Term 5 Term 6
Via David Didau

53. Spaced repetition + learning analytics =

55. Aka “personalised review”
Lindsey, R. V., Shroyer, J. D., Pashler, H., & Mozer, M. C. (2014). Improving students’
long-term knowledge retention through personalized review. Psychological science,
25(3), 639-647.

56. To conclude, a basic idea:

57. First law of Kranzberg:
Technology is neither good nor bad -
nor is it neutral.

58. Use them wise to help people learn!

59. Thank you!
@thebandb
TheEconomyOfMeaning.com
Pedro De Bruyckere