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The Lead Generation Seesaw

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How does a 50% increase in qualified leads sound? There's a battle between quantity and quality in lead generation and we know the 1 thing that can fix it.

Publicado en: Marketing

The Lead Generation Seesaw

  1. 1. The Lead Generation Seesaw The battle between quantity vs quality in lead generation and the 1 thing that can fix it.
  2. 2. The Lead Generation Seesaw thechatshop.com 2 Here’s the problem.
  3. 3. The Lead Generation Seesaw thechatshop.com 3 Lead generation is like a seesaw; quantity on one side, quality on the other. Every time you go up on one side, you go down on the other.
  4. 4. The Lead Generation Seesaw You need a high quantity of leads… Because more leads mean more revenue.
  5. 5. The Lead Generation Seesaw ...and they have to be high quality. Because low quality leads waste valuable resources.
  6. 6. The Lead Generation Seesaw thechatshop.com 6 Thing is, getting the balance between quantity and quality is becoming a real pain. And it’s not just one challenge that’s causing this headache (there’s three, sorry).
  7. 7. The Lead Generation Seesaw 7thechatshop.com Challenge 1 Traffic generation is getting harder. And a whole lot more expensive.
  8. 8. The Lead Generation Seesaw 8thechatshop.com The age old thinking of ‘keep throwing more coal on the fire’ isn’t sustainable.
  9. 9. The Lead Generation Seesaw 9thechatshop.com Traffic generation is increasingly competitive, costly and time consuming. Search engines and social media are all becoming pay-to-play so every day you need to throw the cash to keep that traffic coming.
  10. 10. The Lead Generation Seesaw 10thechatshop.com All in all, the same quantity of leads now comes at a higher cost.
  11. 11. The Lead Generation Seesaw 11thechatshop.com Challenge 2 Buyers are reaching out at a later stage.
  12. 12. The Lead Generation Seesaw 12thechatshop.com Buyers complete 57% of the purchase process before making direct contact. They’re acting like buying is their own decision or something! Oh wait...
  13. 13. The Lead Generation Seesaw 13 You can’t speak to buyers as they research. thechatshop.com
  14. 14. The Lead Generation Seesaw 14 You can see what they are doing on your site, but you don’t know the ‘why’. You’re in the dark and unable to qualify them as leads until they reach out to you. thechatshop.com
  15. 15. The Lead Generation Seesaw 15thechatshop.com (if they reach out to you…)
  16. 16. The Lead Generation Seesaw 16thechatshop.com Challenge 3 Your forms are killing your ability to better qualify your leads.
  17. 17. The Lead Generation Seesaw 17 Increasing form fields from 3 to 4 decreases conversion by 50%. So if you want to get a better qualified lead, you’re going to have to suck up lowering your quantity of leads. thechatshop.com
  18. 18. The Lead Generation Seesaw 18thechatshop.com So what’s the big deal?
  19. 19. The Lead Generation Seesaw 19 The majority of buyers do the majority of their research through digital. but... thechatshop.com
  20. 20. The Lead Generation Seesaw It’s only getting harder to balance your quantity vs quality seesaw. thechatshop.com 20
  21. 21. The Lead Generation Seesaw thechatshop.com 21 So what can you do to solve the problem?
  22. 22. The Lead Generation Seesaw thechatshop.com 22 So what can you do to solve the problem? How can you increase your quantity of quality leads?
  23. 23. The Lead Generation Seesaw thechatshop.com 23 So what can you do to solve the problem? How can you increase your quantity of quality leads? Whilst being a pro at building a relationship with your prospects?
  24. 24. 24thechatshop.com Live chat The Lead Generation Seesaw
  25. 25. 25thechatshop.com Live chat Don’t close the slideshare yet. We’re not mad. The Lead Generation Seesaw
  26. 26. The Lead Generation Seesaw thechatshop.com 26 Yep, that little widget can solve all of the issues we’ve talked about. And bring human connection back into digital software world.
  27. 27. The Lead Generation Seesaw So how come live chat’s so gosh darn magical when it comes to balancing the seesaw?
  28. 28. The Lead Generation Seesaw How can that little box be your secret weapon in boosting your lead quantity and quality?
  29. 29. The Lead Generation Seesaw thechatshop.com 29 This is how...
  30. 30. 1 Stop losing leads
  31. 31. 31 You’re putting time and effort pumping traffic into your site but on average, only 2% of visitors become leads. What happened to the other 98%? They’re not behind the cushions. We checked.
  32. 32. The Lead Generation Seesaw Your buyers keep hitting barriers. thechatshop.com
  33. 33. The Lead Generation Seesaw The biggest barrier is finding confidence to take the next steps. Without confidence, buyers can’t become leads. thechatshop.com
  34. 34. The Lead Generation Seesaw thechatshop.com Live chat is about being there for your visitors. The ability to connect with a person instantly. The ability to build confidence for the next steps.
  35. 35. The Lead Generation Seesaw 35 Which means a higher quantity of leads. thechatshop.com
  36. 36. The Lead Generation Seesaw 36 In fact, up to 50% more leads from your existing traffic thechatshop.com
  37. 37. 2 Cut through competitor noise
  38. 38. The Lead Generation Seesaw thechatshop.com Live chat allows you to connect with buyers before they reach sales. You can build relationships with buyers before your competitors have even had a chance to speak with them. 38
  39. 39. The Lead Generation Seesaw 39thechatshop.com So don’t wait for buyers to reach out at a later stage. Be there for the buyer instantly, when they need you. And hey presto, a higher quantity of leads. (And they’re leads that actually like you!) Which brings us nicely to lead quality...
  40. 40. 3 Convert quality leads
  41. 41. The Lead Generation Seesaw 41 Live chat allows you to engage with the right people, not just more people. thechatshop.com
  42. 42. The Lead Generation Seesaw 42thechatshop.com Interested buyers don’t always become leads, even if they really do want to buy. Imagine using your website data to find out which of your visitors are interested buyers.
  43. 43. The Lead Generation Seesaw 43thechatshop.com Buyers that fit your criteria of a quality lead...
  44. 44. The Lead Generation Seesaw 44 Then somehow talking to them before they leave. So that you can help them convert. thechatshop.com
  45. 45. The Lead Generation Seesaw 45thechatshop.com That would be pretty amazing. That would mean a higher quantity of high quality leads. (Psst, you can do that with live chat.)
  46. 46. 4 Get more information upfront
  47. 47. The Lead Generation Seesaw 47 A form is a one way street. You want more of their information so they have to endure filling it in. thechatshop.com
  48. 48. The Lead Generation Seesaw 48thechatshop.com With live chat, you’re in a two way conversation, with real people.
  49. 49. The Lead Generation Seesaw 49thechatshop.com Those key qualifying questions you want to know? You can ask them upfront whilst helping the prospect forwards.
  50. 50. The Lead Generation Seesaw thechatshop.com 50 So if you want a higher quantity of leads (i.e. more revenue) and a higher quality of leads (i.e. leads you can actually convert)...
  51. 51. The Lead Generation Seesaw 51thechatshop.com Allow us to reintroduce you to Live Chat.
  52. 52. thechatshop.com 52 Not another service channel for you to manage.
  53. 53. The Lead Generation Seesaw thechatshop.com 53 But a platform for real conversations with your future customers.
  54. 54. The Lead Generation Seesaw thechatshop.com 54 Real conversations that build relationships and trust.
  55. 55. The Lead Generation Seesaw thechatshop.com 55 Real conversations that convert a higher quantity of quality leads.
  56. 56. The Lead Generation Seesaw thechatshop.com 56 You won’t have to choose between quantity and quality again. Why keep choosing between quantity and quality when you can have both?
  57. 57. The Lead Generation Seesaw thechatshop.com 57 Stop leaking traffic.
  58. 58. The Lead Generation Seesaw thechatshop.com 58 Stop leaking traffic. Engage relevant website visitors and convert quality leads.
  59. 59. The Lead Generation Seesaw thechatshop.com 59 Stop leaking traffic. Engage relevant website visitors and convert quality leads. Start chatting.
  60. 60. The Lead Generation Seesaw thechatshop.com 60 Stop leaking traffic. Engage relevant website visitors and convert quality leads. Start chatting. Now.
  61. 61. The Lead Generation Seesaw 61thechatshop.com What are you waiting for? Get me more quality leads

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