Presentation from Episode 2 of This Week in Web Design: What is User Experience? To watch the episode visit: http://bit.ly/gRf25E Follow us at: http://www.twitter.com/josecaballer This Week in Web Design LIVE Every Tuesday 3pm PST 6pm EST http://www.thisweekin.com

1. THIS WEEK IN: TM
WEB DESIGN TM
Your Questions. Expert Answers.
Visual Download for: Show # 2

2. “This whole ‘collaboration, we’ll
work together as a team’... I find
it f***ing difficult...”
Advertising Creative, Dec 2010 Fast Company Article

3. Information architecture (IA) is the
art of expressing a model or concept of
information used in activities that
require explicit details of complex
systems. Among these activities are
library systems, Content Management
Systems, web development, user
interactions...

4. This is because “Web Design”
requires Business, Creative,
Tech and Marketing people to
work together. Each with
different interests in a project.

5. ROI RGB
USP
SQL

6. #TWiWebdesign helps to
simplify Web Design by
having Guest Experts answer
your questions every week.

7. What is User Experience?

8. User eXperience Design (UXD) is a
subset of the field of experience design
that pertains to the creation of the
architecture and interaction models that
affect user experience of a device or
system.

9. HUH?

10. Let s Sim plify

11. Your
Brand
Your Users’
Goals Needs

12. Your
Brand
Your Users’
Goals Needs

13. Your
Brand
Your Users’
Goals Needs

14. Your
Brand
Your Users’
Goals Needs

15. Users’
Needs

16. How do I find out my
users’ needs?

17. 1 2
3

18. 3 Steps

19. Step 1
Identify

20. Personas

21. The (Hot) Green Noobie Dad
Soccer Mom Urbanites

22. PROFILES

24. Step 2
Prioritize

27. Step 3
Validate

28. Your Data Focus Groups User Surveys

29. Identify Prioritize
Validate

30. Now What?

31. Identify Prioritize
Validate

32. Site Map

33. Use Stories

34. Wireframes

35. Wow

36. Thats Crazy

38. thisweekin.com
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