1. DMAI
Decision-Making,
Analytics & Intelligence
2014 Strategic Plan

2. Analytics Outlook
• BPAP and some of the big analytics companies like IBM and
HP are moving quickly to infuse more analytics focused
content into the higher education system.
• The demand for analysts still far outweighs supply and the
talent gap will quicken throughout the year.
• More companies are looking to the Philippines as place to
start up analytics teams.
• The biggest demand is for Fresh Grads and Undergrads who
have the critical thinking skills and decision making
confidence needed for analytics.
• The SMEs (small and medium sized entrepreneurs) are
starting to see the need for analysts but don’t have access
to the talent available.

3. DMAI Strategic Plan
Media & Public
Speaking
Speaking Fees, Book
Sales, Online Content
Revenue
Executive Coaching
and Management Training
Fees
Outsourcing Projects from Overseas
Domestic Outsourcing and Long Term
Business Strategy Projects
Sourcing, Training, Placing and Leveraging
Analytics Talent
Per Seat or Per Project
Monthly Revenue
Training Fees and
Placement Fees

4. DMAI Strategic Plan
Team Roster by Q1 2014
Management Team (6)
President, Marketing and Strategy
Domestic Operations Manager
International Operations Manager
HR Manager
Senior Analyst
Executive Assistant
DMAI Project Team (8)
Project Manager
Business Analyst
Systems Analyst
Recruitment Analyst
Project Assistant
Analytics Trainee 1
Analytics Trainee 2
Analytics Trainee 3
Funded 100% by Outsourcing Clients
Data Analyst Team (5)
Analytics Project Manager
Data Analyst Lead
Data Analyst 1
Data Analyst 2
Data Analyst 3
Social Media Team (12)
Social Media Analyst Supervisor
Social Media Analyst 1
Social
Social Media Analyst 3
Social
Social Media Analyst 5
Social
Social Media Analyst 7
Social
Graphics Design Analyst
Customer Service Rep 1
Customer Service Rep 2
Media
Media
Media
Media
Analyst
Analyst
Analyst
Analyst
These titles reflect job functions, but initially individuals will have multiple functions
2
4
6
8

5. Sourcing, Training, Placing and
Leveraging Analytics Talent
• We trained about 75 fresh grads and helped most of them
find analyst jobs.
• We trained about 100 BPO professionals to use more
analytics in their business.
• We spoke at a dozen schools about analytics and the
opportunity for analyst careers.
• We will be conducting 3-4 training in Q1 2014 and plan to
conduct an average of 1 a month for the rest of the year.
• We will focus on decision-making for business
leaders, recruitment analytics and fresh grad training.
• We will partner with companies who can place our talent as
well as keep the best for ourselves.

6. Domestic Outsourcing and Long
Term Business Strategy Projects
• We have completed about a dozen analytics, business
strategy and marketing projects for Filipinos SMEs.
• We have run social media campaigns, completed market
research projects and conducted outsourcing assessments.
• We have bid on a number of projects ranging from a few
days to six months of analytics heavy work.
• We will continue to bid for more projects and send out more
business proposals.
• There is enough strategy, marketing and analytics work out
there for us among BPOs and SMEs to fund a team of
analysts and support staff.
• We will specialize in bringing analytics and data-driven
decision making into our clients businesses.

7. Outsourcing Projects from
Overseas
• We currently have three US companies and one Indian
company that we are doing analytics work for.
• We specialize in social media content management, market
research and basic data analysis and reporting.
• We get new requests and inquiries on a weekly basis which
reflects the need for a lower priced analytics solution.
• We will continue to expand our current relationships. We
have 12 analysts now and have plans to have as many as
20 by Jan 2014.
• We will continue to receive ad hoc projects and will use a
combination of our trainees and contracted workers to meet
incoming demand.
• We have several new client opportunities in the works.

8. Executive Coaching
and Management Training
We have done analytics
training for a number of HR
and Recruitment
Teams, Training Teams and
BPO Management Teams.
See some of the companies
we have worked with.
• We have several pending discussions with various BPOs and
Call Centers about brining our training into their training
programs.
• We will continue to offer our analytics solutions to business
owners, managers and decision-makers to pick and choose
when want to take on more management training and
executive coaching.

9. Media & Public Speaking
• We have made over a dozen media appearances on
TV, radio and the internet.
• We have spoken at several colleges and universities about
BPO and Analytics careers.
• We have been a featured speaker or panelist at several BPO
and Analytics professional events.
• We are already booked for several training events in the
coming months.
• We will continue to look for new media events, new
professional presenting opportunities and new ways to get
in front of students.
• We will also continue our social media campaign and
publish ebooks and social media content.

10. Blended Staff (Office or Virtual)
• We currently have an all virtual staff of 12.
• We also have 4 spots reserved in an office on Shaw Blvd.
• We plan to fill some of the current staff and hire new staff
to fill the 4 seats by the end of December.
• We have a goal of having a 60/40 home/office staff ratio.
• We will be looking to add more staff in 2014 for all of our
accounts.
• We plan on recruiting a high percentage of these new hires
from the Visayans Islands to diversify away from having all
the staff in Metro Manila.
• We have a long term plan of securing a physical location
where we can do our own training and house a small team.

11. DMAI Strategic Plan
Revenue Streams
Management Team
Fees from training and consulting with pricing as follows
 Public Trainings = 3500 PHP a head
 Daily Consulting Rate = 10000 PHP a day
 Consulting and Training Package = 50000 PHP a day
 One Day Training Package = 50000 PHP a day
 Speaking Engagement = Minimum of 5000 PHP
Data Analyst Team
Between $1000 and
$2000 a head per seat
Expected salary is
around 30-35K PHP
Social Media Team
Between $500 and
$1000 a head per
seat
DMAI Project Team
Project based, with
typical project priced
at $250-$1000
Expected salary is
10K-20K PHP
Expected Salary 15K
PHP
Amounts provided are just placeholder and may be significantly different from actual amounts.