8. CHaPt eR 2
How t o
THE RUDDER GROUP
PRo Mo t e Reinven t YouR event MaRk et in g f oR HigHeR Roi
t He even t
So Cial l Y
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9. CREATE A HASTAG
THE RUDDER GROUP
PROMOTE REGULAR UPDATES ABOUT YOUR EVENT
LEVERAGE ALL OF YOUR SOCIAL MEDIA CHANNELS
TAILOR YOUR MESSAGING TO EACH OF YOUR SOCIAL MEDIA CHANNELS
MAKE SURE YOUR EVENT'S PROMOTIONAL CONTENT IS REMARKABLE
CREATE LINKEDIN AND GOOGLE+ EVENT PAGES
ALLOW ATTENDEES TO ASK YOUR KEYNOTE SPEAKERS QUESTIONS VIA TWITTER
BE RESPONSIVE IN SOCIAL MEDIA, EVEN DURING THE EVENT
10. THE RUDDER GROUP
B
Reinvent YouR event MaRk et ing f oR HigHeR Roi
11. THE RUDDER GROUP
Reinvent YouR event MaRk et ing f oR HigHeR Roi
Reinven t YouR event MaRk et in g f oR HigHeR Roi
13. Rein vent YouR even t MaRk et in g f oR HigHeR Roi
Reinvent YouR event MaRk et ing f oR HigHeR Roi
THE RUDDER GROUP
Rein ven t YouR event MaRk et in g f oR HigHeR Roi
Rein ven t YouR even t MaRk et ing f oR HigHeR Roi
14. THE RUDDER GROUP
Rein ven t YouR event MaRk et inet fing HigHeR Roi Roi
Reinvent YouR event MaRk g oR f oR HigHeR
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Circles
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20. THE RUDDER GROUP
Reinvent YouR event MaRk et ing f oR HigHeR Roi
branded
Reinvent YouR event MaRk et ing f oR HigHeR Roi
Reinvent YouR event MaRk et ing f oR HigHeR Roi
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