Aub13 sattler presentation

•

0 recomendaciones•314 vistas

thinkLA

Tecnología Empresariales

Stop interrupting
what consumers
like…
Become what
consumers like

Branded Content
Form
• Video
• Social
• Editorial
Distribution
• Television
• Film
• Social
Channels
• Web
Channels
Intent
• Entertain
• Inform
• Create
Affiliation

Branded Content
We’ve evolved from just
logos on the screen
We’re refuting old
Conventional Wisdoms

CW#1
• Integrations are non-working media dollars
• We don’t know how well it works
1 + 1 = 3

CW#2
•Audiences don’t like brands
in their entertainment
In fact, they do! Especially if it makes
show authentic or more interesting

Branded Content Checklist
Is it a good-fit integration and add value?
―Does it work as a stand alone?
―Does it transcend the category?
Is it shareable
―Consumers are the new media network. They
share and distribute.
Do you have good partners?
―Identify shared goals
―Not just a tactic, but a springboard

Custom Videos
“Voice Your Dreams”
Pinterest Sweepstakes
Kia The Voice Sponsorship Elements
Social Media
2nd
Screen
Apps
Social Television

Social Media
Draws attention to
and AMPLIFIES our
association
EXTENDS the buzz

Survive and Drive
Sweepstakes
AMC The Walking Dead Channel
Paid Media Support
Story Sync
Second Screen
Tucson VLP on
HyundaiUSA.com
AMC Walking Dead
Social Promotion
Hyundai Social Promotion
with Paid Media Support
The Walking Dead
TV Show

Hyundai became a part
of the cast and storyline

We kept the momentum and conversation going
Between Season 2 and Season 3, we partnered with Robert Kirkman to
create “Hyundai Undead” 360 program
• Kirkman designed a custom Hyundai Elantra Zombie Survival Machine
• First unveiled in The Walking Dead comic book #100

We kept the momentum and conversation going
• Physical version unveiled at San Diego Comic Con press event
• Hyundai generated 500MM+ impressions
• Continued association with the Walking Dead during off-season

Two Brands – Two Approaches
Kia –The Voice: Follow Your Dreams
Hyundai – The Walking Dead: Face Your Nightmares

Más contenido relacionado

thinkLA Programmatic Summit 2014 Noah Elkin Presentation Slides

thinkLA

thinkLA Programmatic Summit 2014 Seph Zdarko Presentation Slides

thinkLA

thinkLA Programmatic Summit 2014 Scott Cunningham Presentation Slides

thinkLA

thinkLA Programmatic Summit 2014 Jason White Presentation Slides

thinkLA

thinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides

thinkLA

Más de thinkLA (20)

thinkLA AdU: Account Management

thinkLA AdU: Digital Production 101

Entertainment Breakfast 2015 - Tim Leake

thinkLA Digital Wolves Presentation Slides

thinkLA Internet of Things 2015 Presentation Slides

thinkLA Automotive Breakfast 2015 - Michelle Krebs Presentation

thinkLA Automotive Breakfast 2015 - Ipsos Presentation

thinkLA AdU Grad: Legal 2015 Presentation Slides (2)

thinkLA AdU Grad: Legal 2015 Presentation Slides

thinkLA Mobile Breakfast 2015 Presentation Slides

thinkLA AdU: UX 2015 Presentation Slides

thinkLA AdU: Creative 2015

thinkLA An Introduction to Mindfulness 2014 Allen Weiss Presentation Slides

thinkLA Motor City West 2014 Mark Dipko and Philippe Martinez Presentation Sl...

thinkLA AdU Grad: RTB/Programmatic - Advertising Automation 101

thinkLA Programmatic Summit 2014 Noah Elkin Presentation Slides

thinkLA Programmatic Summit 2014 Seph Zdarko Presentation Slides

thinkLA Programmatic Summit 2014 Scott Cunningham Presentation Slides

thinkLA Programmatic Summit 2014 Jason White Presentation Slides

thinkLA Programmatic Summit 2014 Aimee Gerry Presentation Slides

Último

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Earley Information Science

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

A Domino Admins Adventures (Engage 2024)

Gabriella Davis

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Neo4j

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

CNv6 Instructor Chapter 6 Quality of Service

giselly40

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Aub13 sattler presentation

1. Become a member today! #thinkAuto

2. Automotive

3. Stop interrupting what consumers like… Become what consumers like

4. Branded Content Form • Video • Social • Editorial Distribution • Television • Film • Social Channels • Web Channels Intent • Entertain • Inform • Create Affiliation

5. Branded Content We’ve evolved from just logos on the screen We’re refuting old Conventional Wisdoms

6. CW#1 • Integrations are non-working media dollars • We don’t know how well it works 1 + 1 = 3

7. CW#2 •Audiences don’t like brands in their entertainment In fact, they do! Especially if it makes show authentic or more interesting

8. Branded Content Checklist Is it a good-fit integration and add value? ―Does it work as a stand alone? ―Does it transcend the category? Is it shareable ―Consumers are the new media network. They share and distribute. Do you have good partners? ―Identify shared goals ―Not just a tactic, but a springboard

10. Kia & The Voice – Enabling Dreams

11. Kia Dream Seats Contestant Giveaway

12. Kia/Voice Video

13. Custom Videos “Voice Your Dreams” Pinterest Sweepstakes Kia The Voice Sponsorship Elements Social Media 2nd Screen Apps Social Television

14. Social Media Draws attention to and AMPLIFIES our association EXTENDS the buzz

15. Results :30s performed better in this program Even higher brand recall than Season 2 Elevated Kia’s profile and image

16. 15

17. Walking Dead Program Video

18. Survive and Drive Sweepstakes AMC The Walking Dead Channel Paid Media Support Story Sync Second Screen Tucson VLP on HyundaiUSA.com AMC Walking Dead Social Promotion Hyundai Social Promotion with Paid Media Support The Walking Dead TV Show

19. Viewers are Talking

20. Even the show’s creator

21. Hyundai became a part of the cast and storyline

22. We kept the momentum and conversation going Between Season 2 and Season 3, we partnered with Robert Kirkman to create “Hyundai Undead” 360 program • Kirkman designed a custom Hyundai Elantra Zombie Survival Machine • First unveiled in The Walking Dead comic book #100

23. We kept the momentum and conversation going • Physical version unveiled at San Diego Comic Con press event • Hyundai generated 500MM+ impressions • Continued association with the Walking Dead during off-season

24. Comic Con Vid

25. Two Brands – Two Approaches Kia –The Voice: Follow Your Dreams Hyundai – The Walking Dead: Face Your Nightmares

Aub13 sattler presentation

Recomendados

Recomendados

Más contenido relacionado

Similar a Aub13 sattler presentation

Similar a Aub13 sattler presentation (20)

Más de thinkLA

Más de thinkLA (20)

Último

Último (20)

Aub13 sattler presentation