Rita McGrath was named the sixth most influential business thinker in the world and one of the top 25 smartest women on twitter. You can see her live (or via webcast) on January 30th at the BWI Airport Hilton in Maryland. All participants will get a copy of Rita's book, The End of Competitive Advantage. This special four-hour session will feature Rita talking about her latest book and research around how to thrive in an era of "transient advantage". She will be followed by a panel of C-level executives and a special collaboration session with all participants working ion their competitive playbook for 2014 and sharing their insights wit the group. Registration and details can be found at http://www.blionline.org/rita

1. Are you at risk for disruption?

2. “The first challenge for leaders is to be willing to be open to
the idea that your advantage might not last.”
- Rita McGrath
L I V E
SPONSORED BY:
www.blionline.org/rita

3. The Warning Signs
• I don’t buy my own company’s products or services
• We are investing at the same levels or even more and
not getting margins or growth in return
• Customers are finding cheaper or simpler solutions to be
“good enough”
• Competition is emerging from places we didn’t expect
• Customers are no longer excited with what we have to
offer
• We are not considered a top place to work by the
people we would like to hire
• Some of our very best people are leaving
• The growth trajectory has slowed or reversed
www.blionline.org/rita

4. Take the test and add up your score
Source: Rita McGrath,
End of Competitive
Advantage
www.blionline.org/rita

5. How do you measure up?
Score Band
Diagnosis
14-28
Danger! Extreme
exploitation orientation
19-42
Action Implication
Exploitation bias
43-56
57-70
71+
Urgent issue for senior team;
major risk of being disrupted
At risk of being trapped; urgently
review business health
Most common; Pockets of Innovation and disengagement
agility but fighting with
need to be strengthened and
established businesses
made systematic; senior team
needs to get involved
Moving faster, getting into a Support those working in new
rhythm
way; focus on resource allocation
Learning to compete with
transient advantage
Remain watchful! Rita wants to
meet you.
www.blionline.org/rita

6. What would Rita do?
L I V E
SPONSORED BY:
www.blionline.org/rita

7. So, the size of your enterprise, the scale, your access to capital–
all those things that gave you an edge to new entrants, no
longer exists. That’s all extremely scary because that means
that your job is no longer about managing the present but
inventing the future…all the time.”
- Nilofer Merchant
From Paraminder Bahra in WSJ: How to handle digital disruption in 2014
http://blogs.wsj.com/moneybeat/2013/12/30/how-to-handle-digital-disruption-in-2014/

8. Now what: The New Strategy
Playbook
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•
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Continuous Reconfiguration
Healthy Disengagement
Deft Resource Allocation
Innovation Proficiency
Discovery Driven Mindset
Entrepreneurial Career Management
Join us on January 30th 9:00 am – 12:30pm (EST)
Live at the BWI Airport Hilton, MD and virtual via webcast
And create your 2014 Playbook with Rita McGrath
www.blionline.org/rita

9. Tom Hood, CPA, CITP, CGMA
If there is a conversation about the future
of the profession, you're bound to hear
Hood's name mentioned as one of the
people leading the way.
– Accounting Today
"
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
"
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Named the Second Most Influential in Accounting
by Accounting Today Magazine 2013
Top 150 Influencer by Linked-In
Top 25 Influencers in Learning & HR by HR
Examiner
Top 25 Public Accounting Thought Leaders by
CPA Practice Adviser
Working on Learning Management with AICPA/
CPA2Biz, Cloud Curriculum, Performance
Management /XBRL, Leadership & Generations
http://www.linkedin.com/in/tomhood/