This presentation was given August 29, 2011 to the group at Project Skyway; Minnesota's first technology incubator.

1.
Search
Engine
Optimization
for
Startups
Delivered
to
Project
Skyway
August
29,
2011
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2. Who
is
Three
Deep?
 Founded
in
2003,
Boostrapped
 35+
person
online
marketing
team
 10
person
appointment
setting
contact
center
 2
time
Inc.
5000
Award
Winner
(2010
and
2011)
 Twin
Cities
Fast
50
Honoree
(2011)
 Manage
$5+
million
in
paid
search
spending
 Manage
30+
million
in
consumer
database
records
 120
million
opt-­‐in
emails
sent
 Fortune
100
and
midsize
clients
 Certified
in
Google
Adwords
and
Google
Analytics
 Best
Place
to
Work
Award
in
MN
in
2010
and
2011
2 Confidential and Proprietary

3. Some
Three
Deep
Clients
3 Confidential and Proprietary

4. 4 Confidential and Proprietary

5. Search
Engines
Circa
1999
5 Confidential and Proprietary

6. Search
Engines
in
2011
6 Confidential and Proprietary

7. Google’s
Mission
“Google’s
mission
is
to
organize
the
world‘s
information
and
make
it
universally
accessible
and
useful.”
Source: http://www.google.com/about/corporate/company/
7 Confidential and Proprietary

8. 8 Confidential and Proprietary

9. There
Can
Only
Be
One
9 Confidential and Proprietary

10. May
He
Who
is
Most
Credible
Rank
Well
10 Confidential and Proprietary

11. Make
Your
Content
Findable
11 Confidential and Proprietary

12. Establish
Credibility
Through
Great
Content
12 Confidential and Proprietary

13. Establish
Credibility
Through
Links
13 Confidential and Proprietary

14. Wear
The
Right
Hat
14 Confidential and Proprietary

15. What
Startups
Must
Do
 Don’t
be
shoemakers
children
 Create
a
website
search
engines
can
find
 Become
an
authority
in
your
niche
 Generate
and
capture
buzz
to
build
credibility
 Think
of
search
as
a
long
term
investment
 Learn
from
your
website
analytics
15 Confidential and Proprietary

16. Don’t
be
Shoemakers
Children
(Or
Why
Our
First
Website
Sucked)
16 Confidential and Proprietary

17. Developers:
Stop
Being
Lazy
 Be
Dynamic,
Appear
Static
 Search
Engines
hate
query
strings,
JavaScript,
AJAX,
single
page
dynamic
websites
 Make
your
pages
dynamic,
but
rewrite
URL’s
in
a
friendly
way
 Use
301
redirects
when
moving
content
 Create
an
XML
sitemap
 www
or
not
www
–
make
a
choice
17 Confidential and Proprietary

18. Become
an
Authority
 Start
a
Blog
and
write
weekly
posts
 On
pages
for
services,
bridge
the
gap
between
internal
jargon
and
words
your
audience
are
using
 Research
Keywords
Using
Free
Tools
 Find
conversation
and
contribute
to
the
community
18 Confidential and Proprietary

19. Search
Engine
Optimization
Process
Customer Intent Company Story
(Keyword Research (Unique Selling Proposition)
and Mapping)
Content Assembly or Creation
Website Build and
Deployment
SEO Link Building
Reporting and Analysis
19 Confidential and Proprietary

20. Generate
and
Capture
Buzz
to
Build
Credibility
 Project
Skyway
 Tech.MN
 CoCo
 Newspapers
 Advisory
Board
 National
Incubators
 VC’s
 Friends
20 Confidential and Proprietary

21. Startups
Who
Invested
in
Search
21 Confidential and Proprietary

22. Learn
From
Your
Analytics
22 Confidential and Proprietary

23. Useful
Tools
&
Websites
 Open
Site
Explorer:
www.opensiteexplorer.org
 AdWords
Keyword
Tool:
jeffsauer.me/akwtool
 Google
Analytics:
www.google.com/analytics
 SEOMoz:
www.seomoz.org
 Wordpress:
www.wordpress.org
 Scribe
SEO:
www.scribeseo.com
 SEO
Beginners
Guide:
http://www.seomoz.org/beginners-­‐guide-­‐to-­‐seo
23 Confidential and Proprietary

24. Thank
You!
Jeff Sauer Download
presenta.on
at:
Vice President jeffsauer.me/skywayseo
Three Deep Marketing
(651) 789-7706
jsauer@threedeepmarketing.com
www.threedeepmarketing.com
Three Deep Marketing
180 E. 5th Street, Suite 910 | Saint Paul, MN 55101
651-789-7701
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