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- 1. Technology Start-ups and Value Creation Ray Speer CTO, ChipSensors, Limerick copyright © 2010 Ray Speer www.chipsensors.com
- 2. Ray Speer • CTO and Director, ChipSensors, Limerick, Dublin. Fabless Semi company making embedded silicon sensors, Temp and RH, Gases, and Pathogen Detectors. Acquired by Silicon Labs, Austin, USA, 8th Oct 2010 • Manager EpiCenter (Electronics, Production & Innovation) LyIT, Letterkenny, Co. Donegal. • Director of start-up Silansys Technologies, Dublin, ‘02 - ’04 Winner of TI Service Award. Acquired by Frontier Silicon, UK • VP Analog Technology, Parthus, Dublin, ‘93 - ’03. Joined Parthus as part of the start-up team with responsibility for building a world class design consultancy specialising in mixed-signal ICs. Customers STM, TI, Motorola, HP, Delco and ESA. Applications included Storage, Display, Automotive, Wireless and Consumer. Parthus had a successful IPO on London and Nasdaq in May 2001. Merged with a division of the DSP Group in ‘03 to form Ceva Inc. • Project Manager, S3, Phillips Group, Dublin, ‘91 - ’93 • Senior Design Engineer, Analog Devices, ‘84 - ’91 Responsible for several product families, AD7537/47 DACs, AD787x ADCs and AD7002 GSM baseband codec. • Holder of US patents, 5,528,241, 5,289,113 and 5,075,667 www.chipsensors.com
- 3. Contents • Semi Industry Review • Case Study Parthus Technologies • Case Study ChipSensors • Technology Start-ups • Lessons Learned www.chipsensors.com
- 4. Semi Industry A Review First Transistor, Bell Labs, 1947 First point contact transistor (germanium), 1947 Shockley, Brattain and Bardeen discover the transistor Bell Laboratories Source, Paulo Moreira,CERN - Geneva, Switzerland www.chipsensors.com
- 5. Semi Industry A Review Moore’s Law • Gordon Moore, co-founder of Intel • Made his now famous ‘observation’ in 1965. • Predicted that the number of transistors per chip would grow exponentially (double every 18 months) • His observation has remained valid for over 4 decades. • Rapid growth in capability has fuelled rapid innovation led technology adoption www.chipsensors.com
- 6. Semi Industry A Review Intel 4004 Microprocessor • Clock speed 108kHz • 2300 transistors • 4 bit data • 8 bit instruction word • 45 instructions • 1Kb ext program memory • 4Kb ext data memory • 8 x 8 bit registers Source: www.intel4004.com www.chipsensors.com
- 7. Semi Industry A Review Moore’s Law “The first microprocessor only had 22 hundred transistors. We are looking at something a million times more complex in the next generations—a billion transistors. What that gives us in the way of flexibility to design products is phenomenal.” —Gordon E. Moore Source: www.intel.com/technology/mooreslaw/index.htm www.chipsensors.com
- 8. Semi Industry A Review Pace of Technology Change Years to 25% U.S. Adoption Source: Computer Systems Policy Project (CSPP.org) Bruce Source: D Mehlman 3/04 Ferrell, SIA www.chipsensors.com
- 11. Contents • Semi Industry Review • Case Study Parthus Technologies • Case Study ChipSensors • Technology Start-ups • Lessons Learned www.chipsensors.com
- 12. ChipSensors Introduction • Founded 2006, Ireland & Boston • Fabless Semiconductor Sensor company • Single-chip Digital Sensors • Temperature, Humidity, Carbon-Dioxide Booth Number 722
- 13. Thinking Outside the Chip – Energy-Efficient Building: System Level 0C %RH Module Board Sensor Intelligent HVAC ppm CO2 Package Test Calibration Ventilation on Demand Interface
- 14. Thinking Outside the Chip – Active Tag Logger Units Crate-Level Item-Level tagging tagging Sensors in future need to be: Low Cost Low Power Wireless Single-chip wireless sensors needed
- 15. The Ideal Single-Chip Wireless Sensor Chipsensors Sensors today Industry-standard IP blocks now 0.18um/0.13um CMOS 0.18µm/ 0.13µm RF CMOS µ µ EEPROM I2C SPI MCU 8051 ARM Sensors Sensors (RH, T, CO2) (RH, T, CO2) + NVM A-to-D A-to-D +cal RF +cal Zigbee 18-Bit ADC, Differential Vin, RFID 802.15.4 Wafer Level Calibration
- 19. Contents • Semi Industry Review • Case Study Parthus Technologies • Case Study ChipSensors • Technology Start-ups • Lessons Learned www.chipsensors.com
- 20. Technology Start-up Ingredients for Success • A new product or service idea which addresses the customers ‘pain’ • An experienced team with an orthogonal mix of skills • A growing global market in its infancy • Partnerships to develop proof of concept and early stage product • Strong product validation from marketplace leaders • Technology protected by patent www.chipsensors.com
- 21. Technology Start-up Developing the Idea • Know the Customer • Conceiving the idea – The ’tip of the Iceberg’ – Rarely happens in isolation – The best ideas are conceived when ‘orthogonal’ experiences interact, actively seek out such opportunities, push out beyond your comfort zone, networking – End user input is invaluable • Partnerships – A team approach, including externals, ‘teacher customers’ – Be careful to ensure a good contractual framework • Proof of Concept – Show something early – Build a demonstration model, software and hardware – Interact with potential end users • Product Design – Detailed product development plan (top down, bottom up) – Use external contract services to accelerate time to revenue www.chipsensors.com
- 22. Technology Start-up Parallel Processing of Tasks Proof of Beta Ramp Idea Prototype Revenue Concept Test Up IP Issues Business Plan Business Formation Growth Funding www.chipsensors.com
- 23. Technology Start-up Value Creation Timeline Value Can Grow steeply and often out of proportional to effort Valuation Value Bright F&F Seed, Team Proof of Customer Business EI/VC Creation Idea Grants Formed Concept Validation Plan 1.x A Round 2007 2008 2008 2008 2008 2009 2009 Q4 Q1 Q2 Q3 Q4 Q1 Q2 www.chipsensors.com
- 29. Contents • Semi Industry Review • Technology Start-ups • Case Study Parthus Technologies • Case Study ChipSensors • Lessons Learned www.chipsensors.com
- 30. Lessons Learned • Build the Right Team – Internal and External, Emphasise Orthogonal Skill Set – CEO Lead by Example – Keep the Team (ESOP, etc) • Networking – Encourage communication beyond immediate peer group – Engage with academic partners (but remember Mars and Venus!) – Engage with ‘thought leaders’, ‘teacher customers’, usually smaller companies. – Develop Partnerships and Collaborations to fill in gaps. • Build Proofs of Concept Early – Have a ‘show and tell’, Computer Models and Hardware, Trade Shows • Appropriate Finance – Many start-up CEOs spend all their time fundraising! • IT Infrastructure – Use the available tools to facilitate communication across teams, common calendars, Net Meeting, Video Conferencing, but there is no substitute for Face to Face www.chipsensors.com