Learn How to Swim with Sharks! http://www.startupannex.com What has kept you from taking your dreams to market? Is it lack of Time? Motivation? Knowledge? or Money? In this workshop we will show you that it is easier than you think to launch your business! Join us and learn how to Take Your Dreams to Market like the pros: Network: Connect with other like minded individuals and learn how to tap into our network of business coaches, and mentors. Discover: Many programs and resources available to entrepreneurs like you. Learn: What it takes for you to Get Started and Succeed! � How to Validate, Protect, & License your ideas. � Prepare your business for investors. � Learn the strategies of the Lean Startup Business Model. � Who Should Attend? Whether you're an existing entrepreneur, a new startup or simply have a great idea, the Miami Shark Tank Workshop will show you how to take your dreams to market! Free (Save $99) with DREAM2MARKET Promo Code from the Startup Annex. REGISTER AT: http://events.constantcontact.com/register/event?llr=niazh9cab&oeidk=a07ecxrlmc55c31a70f Saturday, July 30th at 8:30 a.m. to 12:30 p.m. Keiser University Miami Campus 2101 NW 117th Ave, Miami, FL 33172 Schedule: 8:30 a.m. - 9:00 a.m. - Registration & Networking 9:00 a.m. - 12:30 p.m. - Transformation Time (Seminar) Promo Code: DREAM2MARKET for Comp.Tickets from the Startup Annex Please join us for this valuable workshop! Use the DREAM2MARKET FREE Promo Code for free admission! This workshop is the beginning of transformation of your dreams! THE SPEAKERS: Our Master Speakers: Manny Sarmiento - Presenter Emmanuel “Manny” Sarmiento is the CEO and Co-Founder of Marketing Annex, Inc., dba, Startup Annex and New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009. Manny Sarmiento is also the President and Co-Founder of the Doral Chamber of Commerce, Inc., a 501 (c)(6) non-profit, community professional service organization, founded on January 2008. Myriam Ochart is the Lean Six Sigma Director and Founder of Lean Compliance Partners, LLC, and President and Founder of O-CHART Management Consultants, Inc. Myriam has been on the Voice of Customer Committee (VoCC) for the American Society for Quality (ASQ) since 2008, overseeing ASQ’s “Voice of the Customer” system and its key processes. http://www.myriamochart.com

1. Lean Startup Business Model
Illustrations by Fake Grimlock from
“The Lean Entrepreneur” by Brant Cooper and Patrick
Myriam Ochart
Lean Compliance Partners
(954) 425-2656
Lean Compliance Partners

2. Presented by:
Myriam Ochart, ASQ CSSBB, CMQ/OE
Lean Compliance Partners
Copyright© 2011
• Myriam Ochart (954) 425-2656
myriam@leancompliancepartners.com
- Certified Six Sigma Black Belt
- Certified Quality Manager/
Organizational Excellence
- Lean Practitioner
- Certified Quality Auditor
- Past Examiner on the Baldrige criteria
Lean Compliance Partners
A
p
pl
e

3. What is the Lean Entrepreneur
Lean Entrepreneur
− Anyone creating a new product or service
in the face of extreme uncertainty
− Has a learning culture at it’s core
− Customer needs is front and center of all
activity

4. Lean Entrepreneur
Extreme
UNCERTAINTY

5. The Lean Startup Culture
Proximity to your customer is part of your
fundamental DNA
 Puts data before rhetoric
 Testing before execution
 Customers before business plan
 Runs experiments to reduce risk
 Uses data to resolve conflicts
 Interacts with customers to understand them
deeply

6. Concept Generally NOT FOR
 Small businesses: dry cleaners, retailers,
franchises, …
 Business owners satisfied with the business
they’ve built – Congratulations!
 Solo practitioners generating income via
“projects”

7. Traditional
Awareness Decision Purchase
Product
Experience
Innovation that has a predictable
effect on a known market is sustaining
an existing market and is
NOT

8. Lean Start-up
Vision Values
Culture
Market Profiling
- Personas
Value Stream
Hypothesizing
Viable Testing
Value Validation
Funnel
Validation

9. Iteration Vs. Innovation

10. Example: Disruption Innovation
 Open source software (free use of code)
 Internet, mobile, laptops, PDAs, GPS, LinkedIn,
Facebook, Twitter, the Matrix…
 Software as a service: Uber, Cloud, PayPal,…
 Crowdfunding
 Digital fabrication:
− 3D modeling
− new manufacturing technology producing models,
prototypes, and functional products

11. Example: Disruption Innovation
Prosthetics limbs –
engineering solution to a
problem – not a design
solution
3D printing of unique
prosthetic limbs –
 Lifestyle
 Function
 Art
 Human emotion

12. Lean Startup Marketing
Never Forces
the Market
Creative people,
pseudo-
psychologist
leveraging
consumer
emotion to
create product
need – Super
Bowl ads…
Does not use
UNTIL it can
demonstrate that
the market segment
is PASSIONATE
about the product
AND
the method of
converting
prospects to
consumers is
OPTIMIZED
Google
analytics

13. Personas
Is a representation of the goals and behavior of a
group of users. Personas are synthesized from data
collected from interviews with users.
• Actively fighting the
security breach
• Estimating the potential
risk of exposed assets
IT Manager and CIO experience the same problem
Network Security
BUT they don’t speak the same language

14. Ask Your Market

15. Market Segmentation

16. Optimized Market Conversion

17. Clues of Different Segments
Depth of pain or passion is markedly different
 They hang out in different places – Facebook
versus LinkedIn
 Expect different solutions – fast food versus a sit-
down meal
 Expect different distributions – online versus brick
and mortar
 Expect different sales methods – field sales versus
e-commerce

18. Segmented Market - Solve a Need

19. MVP - Most Valuable Play
Minimum Viable Product
 First attempt to deliver VALUE to your
customer
 Comprised of the least amount of
functionality necessary to solve a problem
SIGNIFICANTLY
– In turn, your customer will engage with your
product and PAY you for it

20. MVP – Launched Product

21. Minimum Viable Product
“If you are not embarrassed
by the first version of your
product, you’ve launched too
late.”
Reid Hoffman, founder of
LinkedIn

22. What Entrepreneurs FEAR
 A buggy product will kill the Brand
 Customer will leave behind an
unfinished product and NEVER RETURN
 Idea will be stolen
Launch when a set of users would be excited
about your product because they can NOW do
something they couldn’t do before.

23. Connect with Customers

24. Experiment

26. Leap to the Future

27. MVP Today – Launch product

28. Presented by:
Myriam Ochart, ASQ CSSBB, CMQ/OE
Lean Compliance Partners
Copyright© 2011
Lean Compliance Partners
Thank you
Gracias