University of Chicago Marketing Roundtable
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Highlighting rising trends in mobile design, development, content and marketing, this presentation was originally given to the University of Chicago’s Marketing Roundtable group. Much of the content is sourced from Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing as well as various projects and case studies I found relevant to the topic.
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University of Chicago Marketing Roundtable
- 1. University of Chicago Marketing Roundtable Tim Frick Mightybytes, Inc. January 31, 2011
- 2. Much of today’s content has been pulled from Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing. Out now from Focal Press. http://www.returnonengagement.net
- 4. The Mobile Landscape Apps vs. The Mobile Web Business Cases
- 5. Part One: The Mobile Landscape
- 6. “(over 50%) of internet services are accessed on mobile phones globally, not from PCs.” Nokia CEO Olli-Pekka Kallasvuo January 2010 (over a year ago)
- 7. WHO IS MIGHTYbYTES? Get the Picture Part Two: Apps vs. Mobile Web TIM FRICK
- 8. App Platforms • iPhone • Android • Windows Phone • Blackberry • Palm • Symbian
- 10. Getting Found How will they find you?
- 14. Part Three: Business Cases and Trend
- 15. Case Study Tokyo’s N Building • Covered in QR Codes • iPhone app • Book reservations • Find specials • View tweets Watch it in action >>
- 16. 10 MobileTrends
- 19. Returns come in many forms Financial, social, personal, experiential, loyalty, evangelism, and so on.
- 20. Questions to Answer • Are your customers using mobile devices? • How will your mobile offering enhance their experience? • ???
Notas del editor
- \n
- Most of the stuff in this workshop is sourced from ‘Return on Engagement’.\n
- Things we’ll cover today:\n
- Mobile Landscape: statistics, technologies, etc.\n
- \n
- \n\n
- Goals\n- What, specifically, do you wish to accomplish?\n\nDrive more targeted traffic?\nMeet more people?\nSell more tickets?\nBuild audience engagement?\n\n
- Part Two:\nSocial Media Strategy\n
- \n
- Geo-location services: Foursquare, Gowalla, Facebook Places\n\nTell others where you are, what you’re doing, etc.\n\nLocation and incentive-based mobile social application.\n
- With 20 hours of video content being posted to YouTube every minute how do you stand out from the hoards?\n\n\n
- \n\nBuilding covered in QR Codes\nComes with its own iPhone app\nRead Tweets of people in bldg.\nBook reservation\n
- W3C Director Tim Berners-Lee:\n“The Mobile Web Initiative’s goal is to make browsing the Web from mobile devices a reality. \nW3C and mobile industry leaders are working together to improve Web content production and access for mobile users and the greater Web.”\n
- \n\nBuilding covered in QR Codes\nComes with its own iPhone app\nRead Tweets of people in bldg.\nBook reservation\n
- Part Three:\nThe Return\n\nOff-Domain / Driving Traffic\n
- Measuring Site Traffic: how are your efforts stacking up?\nMeasuring social media influence: tools to help make sense of your efforts\nWhat kind of return are you getting?\n
- \n
- Companies seeing that mobility enables employee productivity and customer satisfaction are affecting forecasts that the “mobility market is poised for double-digit growth at a time when overall IT spending is pre- dicted to remain flat to marginally down over the next 12 to 18 months. According to IDC’s Worldwide Mobile Middleware 2009-2013 Forecast and 2008 Vendor Shares (Doc# 219186) from July 2009, the mobile middleware market is expected to grow from $853.8 million in 2008 to $1.6 billion in 2013, at a CAGR of 13.6 percent.”\n
- Developers and IT departments may shift to more forward-looking models and explore standardization for more than one device or platform to improve adoption rates, lower costs, better productivity, and customer satisfaction. The Antenna Software article further states, “The iPhone has taken the enterprise by storm and we believe the same will be true for Android and other future devices.”\n
- What kind of return are you looking to get?\n
- Questions to Answer:\n\n- How many visitors, leads, customers?\n- Where are they coming from?\n- What’s driving them to you?\n- Are they becoming customers?\n- Why or why not?\n- How can you give them a more engaging and rewarding experience?\n
- Mightybytes\n\nThank you!\nFor more information check us out at www.mightybytes.com\n