1. User Experience
What it is, What it isn’t & Why you

2. UX What it is...
• It’s how a person feels when interfacing with your
product or service.
• It goes beyond just the UI and if it’s pretty.
• UX looks at ease of use, perception of value, utility,
efficiency of tasks and more…
• UX looks at, understands and develops sub-systems
and processes for facilitating a great UX while
meeting business goals and objectives.

3. UX Does...
A potential customer hans’t become a user until they
see the value in your application and/or service.
You only have one chance to get it right. Yes, you can
go back and fix issues with the experience; when you
have enough of a user base to sustain you from those
that you’ll lose.
The User Experience starts the minute they look at your
app icon in a store. A person will ask, does this look
professional? Will it do X for me = the value and the UX.

4. UX
• (IA) Information
Architecture
• (UI) User Interface Design
• (IxD) Interaction Design
• (UR) User Research
• (ExS) Experience Strategy
• (VD) Visual Design
There are a few more, it depends on what you or your
company calls them.

5. UX who’s doing
• Apple (they’re built
on it)
• Microsoft
• Living Social
• 37Signals
• The FCC.gov
• Mellmo (Roambi)
• HSBC

6. Print / Graphic
Design
User Physical World
QR, NFC,
Experience Marketin
AR
g
Information
Architecture
Content
Text, graphics,
Creation
data
Interaction
Design
Visual
Design
Data Viz Usability
Engineering
Human Computer
Interaction
Navigatio UI Design
n

7. UX isn’t another name
• Web design • Information architecture
(IA)
• User-centered design
• Interaction design (IxD)
• Graphic design
• Usability testing
• Human factors
engineering • Customer satisfaction
• Marketing

8. UX is
• User Experience is understanding of why we, users do
the things we do.
• How can we leverage the daily patterns and
experiences that end-users already know towards a
site, web application and/or mobile experience.

9. The $300M Button!
• A simple form with two fields, two buttons, and one link.
A form that was preventing customers from purchasing
products from a major e-commerce site, to the tune of
$300,000,000 a year.
• The form was simple. The fields were Email Address and
Password. The buttons were Login and Register. The link
was Forgot Password.
• They took away the Register button.
• "I'm not here to enter into a relationship. I just want to
buy something.”
• The results: The number of customers purchasing went
up by 45%. The extra purchases resulted in an extra $15
million the first month. For the first year, the site saw an

10. UX / UI

11. UX / UI
Designed for US Post
Office.
Hybrid app, html5, CSS3,
Jquery, Phonegap.

12. UX Take aways...
• Users will determine value through their
experience.
• Don’t reinvent the wheel, it works.
• You are also a customer / user, be your own test
subject.
• There is time to market with a bad app, then there
is the time market with a great one.
• UX is not making it look pretty. UX is the entire
experience the user gets.

13. Thank
You,
Tony Moura 305.877.9093 tmoura@me.com