1. Tourism Planning and Development
First Semester AY 2012-2013

2. The Professor
Prof. Tito Antonio A. Ofilada, Jr.
 Education:
 MBA (Ongoing)
 Ateneo de Manila University Graduate School of Business
 BS Tourism (2006)
 University of the Philippines- Diliman

3. The Professor
Prof. Tito Antonio A. Ofilada, Jr.
 Work Experience:
 Delta Airlines 2008-2010
 Passenger Sales Agent
 Customer Service Intern (Summer 2005)
 Philippine Airlines

4. Class Rules
 Maximum of 3 cuts or absences per subject. Should you
incur absences more than the allowed maximum
number, you will be automatically dropped from the
subject and will be given an “FA” or Failure due to
Absences in your scholastic report.
• Wear the prescribed college uniform when inside the
classroom and school premises
 Electronic gadgets such as but not limited to mobile
phones, laptops and i-pads are not allowed inside the
classroom and will be confiscated by the instructor if
seen being used by students while class is ongoing.
Confiscated gadgets may be claimed at the Guidance &
Student Affairs Office upon submission of Letter of
Explanation from the student’s parent or guardian.

5. Class Rules
 Charging of electronic gadgets is strictly prohibited inside
the classroom.
 Focus on the lectures for the day and participate during
in-class discussions. Do not hesitate to ask your
professor for clarifications on topics, which you may find
challenging.
 Students are strictly prohibited from lingering inside
unused classrooms especially when there are no
scheduled classes. However, students may stay in the
library and other designated waiting areas inside the
campus while waiting for their next class and/or fetchers

6. Course Description
This course aims to equip students with knowledge
in tourism planning and Development preparing
students who would like to pursue a career in
tourism organizations/ councils in both private and
public sectors.
Aside from this, this course aims to inculcate in
students necessary skills in order to conceptualize
and develop a tourist attraction using standards that
promotes sustainability and preservation of the
environment and natural resources.

7. Grading System
Attendance 15%
Orals 15% Prelim Grade 30%
Quizzes 10% Midterm Grade 30%
Class Standing 40% Pre- Final Grade 40%
Exam 60% 100%
100%

8. Course Objectives
By the end of the course, students should be able to:
COGNITIVE
1. Be familiar with the concepts, terms and definitions used in planning for sustainable tourism;
2. Appreciate the need for a planned approach to achieving and maintaining sustainable tourism
development;
3. Understand the principles and practices of sustainable tourism planning and planning
processes;
4. Appreciate the comprehensive and integrated nature of the planning process for sustainable
tourism
AFFECTIVE
1. Realize that Tourism does not only bring about positive effects and that it has negative effects
as well.
2. To be aware of established sustainability and preservation standards during the
conceptualization of proposed development.
PSYCHO-MOTOR
1. To construct, develop and propose a re-development plan for an existing tourist destination in
the Philippines and to be able to present, justify and defend this proposal to a panel of industry
practitioners.

9. Let’s Begin…

10. Tourism: the Basics

11. What is Tourism?
 Defined as: “Activities of persons travelling to and
staying in places outside their usual environment for
not more than one consecutive year for
leisure, business and other purposes.” (WTO, 1993)

12. What is Tourism?
 Persons travel to a place outside their regular
environment.
 People stay there for not more than one
consecutive year
 For purpose of leisure, business and others.

13. Forms of Tourism
 Domestic Tourism
 Inbound Tourism
 Outbound

14. Visitors
 A person who engages in
Tourism.
 The basic unit of measurement
for the whole tourism statistics
(WTO)
 Not the same as a Traveler.

15. Visitors
Types of visitors:
 Overnight Visitor
 Same-day Visitor

16. Visitors
Visitors can be further classified as:
 International
 Domestic

17. International Visitors
 “People who travel to a country outside
their usual residence and their usual
environment for not more than 12 months
and the exercise which is compensated
from within the country visited.”
(Cruz, 2000)

18. Domestic Visitors
 “People residing in a country who
Travel to a place within that country
outside their usual environment for not
exceeding a period of 12 months and the
main purpose of visit is other than the
exercise of an activity remunerated
from within that place.”(Cruz, 2000)

19. Classification of Tourists
Length of Stay Purpose Distance Travelled
• Leisure, Recreation
•Visiting friends and family
• Same day visitors • Business and professional • Length of travel
•Overnight visitors •Health
•Religion/Pilgrimage
Accommodation Transportation
Type
• Collective Tourism Accommodation Air, Land and Water
•Private Tourism Accommodations

20. The Tourism Industry
 Composed of private, public and
voluntary sectors working together
 Provides services for the travelling
public

21. Travel Industry
 Sector within tourism that specializes in servicing
people’s vacation and business needs.

22. The 4A’s of Tourism
 The “supply-side” components of a
destination.
 These are:
 Attractions
 Accessibility
 Accommodation
 Amenities

23. Properties of Tourism
 It is a composite product.
 Tourism is an intangible product.
 Each destination provides a unique experience.
 Tourism products are perishable.
 Tourism interacts with external forces.

24. The Growth of Tourism
 Tourism developed as a result of the urbanization in
Western Europe.
 Originally, travel stemmed from mostly religious
activity.
 Traveling was once confined only to the elite, the
ruling classes.
 1750: Expansion people left their birth place and
transferred to rapidly growing settlements.

25. The Growth of Tourism
 1800’s employment was mainly in factories, people
had wages. Recreation was becoming an
important part of life.
 The industrial Revolution: Travel Became more
accessible to a significantly higher number of the
population.

26. The Growth of Tourism
 Reasons that lead to this growth:
(Mason, 1990)
 Rise in industrial output associated with
the Industrial Revolution that lead to an
increase in the standard of living
 Improvements in transport technology
 Introduction of annual holidays toward
the end of the 19th century
 Changing perceptions of the
environment- what was dangerous was
now attractive
 Increase in the desire to travel attributed
to the improvements in education.

27. The Growth of Tourism
 After the industrial revolution
came the world wars which
increased desires to travel
overseas.
 The wars also brought about
social and economic changes that
lead to the steady increase in
income.
 The 1950’s and 1960’s lead to an
increase in car ownership and the
improvement of motorways and
rail transit.

28. The Growth of Tourism
 Last quarter of the 20th
century: demand and supply
for tourism was based on
peoples
perception, expectations
attitudes and values.
 Tourism was becoming a
fashion industry tied with high
social status and image.
 And the rest as they say is
history…