The document discusses how social media and online communities can accelerate social impact. It defines key Web 2.0 and social media concepts, provides statistics on social media usage, and outlines Ashoka's social media strategy and objectives which include participating in online conversations, sharing inspiring stories, building community, and assisting Fellows with social media. Success is measured through various metrics like attention, participation, authority and influence.

1. Tom Dawkins, Ashoka SOCIAL MEDIA and ON-LINE COMMUNITY-BUILDING: ACCELERATING YOUR IMPACT

2. A social entrepreneur's goal is to change the world. So it’s inherently an open architecture. -Bill Drayton The transformation of communications real, it’s permanent and it’s more powerful than most of us notice. -Seth Godin

4. Web2.0 world

7. Three-Quarters of US Online Adults Now Use Social Technologies (and growing)

21. Campaign or Participation Participation Educating, engaging, and involving stakeholders to build long-term communities Campaign Short-term, focused around a specific ‘ask’. Engaged communities are more likely to respond to an ‘ask’ Campaigns can be used to collect data and sign people up to our online Soc Med properties

22. EG: Networking | Barack Obama

23. EG: Video | will.i.am

24. EG: Presence | Humane Society

25. EG: UGC/Tagging | Humane Society cont.

26. EG: Cute Animals | Humane Society cont.

27. EG: Crowdsourcing | Change.org Ideas for Change in America

28. EG: Transparency/Humanize | FORGE

29. EG: Sharing | Tweetsgiving

31. ENGAGEMENT and INVOLVEMENT