Google Analytics Workshop - Focus On Marketing

Google Analytics Tom Michiels ( [email_address] ) Joris Roebben ( [email_address] ) www.queromedia.com

About QueroMedia ,[object Object],[object Object],Antwerp Amsterdam Madrid

Introduction ,[object Object],urchin.js GA.js 2004 2005 2007

Conventions ,[object Object],[object Object]

Google Analytics advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Analytics disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Access manager ,[object Object],[object Object],[object Object]

Setup Google Analytics ,[object Object],[object Object],[object Object],[object Object]

Best practice for GA accounts ,[object Object],[object Object],[object Object],[object Object]

Sign up ,[object Object],[object Object]

Get the GATC ,[object Object],[object Object],[object Object]

Profiles and Filters ,[object Object],[object Object],[object Object],[object Object],[object Object]

Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Analytics interface ,[object Object],[object Object],[object Object]

Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Clicks, visitors & pageviews ,[object Object],[object Object],[object Object],[object Object],[object Object]

Visitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User-defined ,[object Object],[object Object],[object Object],[object Object],[object Object]

Traffic sources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign ROI Banner Advertising Search Marketing Email Marketing Search Engine Optimization Referrals Affiliate Programs YOUR SITE

Google AdWords ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1: check GATC ,[object Object]

Step 2: Login to Google AdWords ,[object Object]

Step 3: Tab Analytics ,[object Object]

Step 4: Link to existing GA account

Step 5: Account preferences ,[object Object]

Other Search marketing campaigns?

E-mail marketing ,[object Object],[object Object]

Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Goals ,[object Object],[object Object],[object Object]

Goals howto ,[object Object],[object Object],[object Object],[object Object],[object Object]

Funnels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Funnels ,[object Object],[object Object],[object Object],[object Object]

E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Want to know more? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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