Tom Tresser's introduction to the Creative Economy and the state of the artist in America, for "The Art of Crossing the Street" class at the School of the Art Institute (http://www.crossingstreet08.wordpress.com).
5. How much value does Starbucks add? Cost of coffee bean when harvested = $0.50/lb. Value realized by Starbucks from selling cup of coffee = $230/lb. AN INCREASE OF VALUE OF +46,000%.
6. The progression of economic value COMPETITIVE POSITION Differentiated Undifferentiated PRICING Premium Market Pine & Gilmore, “Welcome to the Experience Economy,” HBR, July/Aug 1998. Extract commodities Make goods Deliver services Stage experiences
7. The progression of economic value COMPETITIVE POSITION Differentiated Undifferentiated PRICING Premium Market Pine & Gilmore, “Welcome to the Experience Economy,” HBR, July/Aug 1998. Extract commodities Make goods Deliver services Stage experiences FROM THE PHYSICAL TO… TO THE CONCEPTUAL
27. Total Enrollment Fall 2005: total = 2,588 ( Fall 2007: 2,935 ) Enrollment by Division Undergraduate: 2,008 Graduate: 580 Enrollment by Racial/Ethnic Category International Students: 17.3% Black, non-Hispanic: 3.1% [6% of all U.S. artists are Black*] American Indian/Alaska Native: 0.9% Asian or Pacific Islander: 9% Hispanic: 6.8% White, non-Hispanic: 59.6% Unknown: 3.3% Enrollment by Gender Female: 66% Male: 34% http://www.saic.edu/about/glance/index.html#enrollment *2007 Statistical Abstract of the United States, U.S. Census Tuition rates 2008-2009: - Undergraduate students: $1,085 per credit hour - Graduate: $1,180