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PAGE 1 OF GOOGLE in 90 days or less Uncovering the secrets to a successful website presence for your real estate business.
Why Page 1? 90% of all Home Buyers use the Internet
Why Page 1? 64% of Real Estate Sellers only talk to ONE agent
Why Page 1? ,[object Object],	86% of Real Estate Consumers will select the first agent with which they have a meaningful conversation
Why Page 1? ,[object Object]
2.2 Million Searches a Day for Homes for Sale in Search Engines
3 Major Search engines control 96% of all searches,[object Object]
Only 4.5% clicked on Page 2 results,[object Object]
Why Aren’t You on Page 1? Third Party Disinter-mediaries Dominate the Search Results for Real Estate Target Markets Between 6 and 8 of the top 10 search results for real estate target markets are companies that sell leads to agents or charge agents for premium placement.
Why Aren’t You on Page 1? 3 Major Mistakes Real Estate Agents Make with their Internet Marketing Strategy Target Market Research Don’t know what people are searching for to find homes in their target market URL Selection www.tonyarko.com Unfocused Content 	Emphasis missing, keyword density is bad, title poorly written, lead is buried
Why Aren’t You on Page 1? 3 Absolute “Must Haves” for your site to get ranked high by the major search engines Media Rich Content You have to have Video and Pictures Site Map Search Engines have to know you exist Links 	Most important aspect of getting to the top and staying there
Getting to Page 1 ,[object Object],Use Google Adwords Keyword Research Tool Pick Phrases with High Value Pick Phrases with Low Competition Pick Phrases with Weak Competition Pick Phrases with 10,000+ Searches per Month Step 1 Target Market Research
Google Keyword Research Tool
Getting to Page 1 ,[object Object],Use a Domain Searching Tool Pick a Domain as Close to the Keyword Phrase as Possible Use Numbers or Hyphens Use .net or .info when .com is not available Step 2 URL Selection
URL Search Tool
Getting to Page 1 ,[object Object],Many to choose from Godaddy.com is easy and has everything you need Step 3 URL Purchase and Website Hosting
Getting to Page 1 ,[object Object],Step 4 Content Management Software Install
Getting to Page 1 ,[object Object],Online Tutorials for Wordpress.org Need to Upload a Template with a Real Estate Theme or design it yourself Search Internet for Wordpress Themes Need to Learn How to Use Plugins and Widgets Step 5 Site Setup
Getting to Page 1 ,[object Object],Add Keyword Phrase to Title Add Keyword Phrase to Header Add Keyword Phrase to Description Step 6 SearchEngine Optimization
Getting to Page 1 ,[object Object],Add Terms of Use Page Add Privacy Policy Add Disclaimers and Links to Broker Information Step 7  Business Pages
Getting to Page 1 ,[object Object],Use Keyword Phrase frequently but not too frequent Emphasize Keyword Phrase Add Pictures and Label them with Keyword Phrase Step 8 Front Page Setup and Design
Getting to Page 1 ,[object Object],Build a Sitemap Submit the Sitemap to Google, Yahoo and Bing Update the Sitemap and resubmit when you make changes to your website Step 9  Search Engine Submission
Getting to Page 1 ,[object Object],Build a Youtube Channel with Keyword Phrase Create Videos and Add them to your channel Embed the videos onto Front Page of website Step 10 Video Content
Getting to Page 1 ,[object Object],Start by Adding Links to your site Create a Blogroll Put Links onto your front page Write posts that have lots of links to other sites Add links to additional reading articles Submit to Real Estate Directories 7.  Read articles about Link Building Techniques Step 11 Link Building Campaign
The Solutions Do it Yourself: Target Your Market Buy the Best URL Available Set up Hosting  Choose the Content Management Software to Run your Site Design Your Site Set Up Business Pages Learn SEO Techniques Create Sitemap and Analytics Begin Link Building Campaign Monitor Keyword Density Upload Media Rich Content This will take you anywhere from  3 - 6 months to implement.
The Solutions Outsource: Pay for a Web Designer Pay for Monthly Maintenance Pay for Monthly Hosting Pay for Monthly Search Engine Optimization $2500 Set Up Fee/Design $150 per hour  $20 per month $500-$1500 per month
The Solutions Pay per Click(PPC): Set Up Pay per click Campaign with the top 3 search engines (Google, Yahoo and Bing) Identify Targeted Traffic Monitor Results Case Study: Chantilly Va Homes for Sale #5 Organic Position gets 8.75 clicks per day  Equal to $722/month PPC campaign.
The Option 4 Success Solutions Option 4 Success 90 Day Workshop 8 Hour All Inclusive Workshop $150 for URL and 1 Year of Hosting Owned by the Agent, Controlled by the Agent Targeted Traffic Minimum of 20 Searches per Day (worth $1500 per month) One Time Fee of $997
The Option 4 Success Solutions Annual Coaching and Training Program 8 Hour All Inclusive Workshop 12 Additional Modules Topics Include  Advanced SEO Tactics, Website Automation, Traffic Conversion and Freemiums, Advanced Networking, Geography Domination Strategies, Wordpress Template Training, Advanced Back Linking Techniques, Social Media Techniques to Build Traffic, Reverse Engineering the Competition, Lead Conversion and Drip Campaigns, Advanced Conversion Techniques, Site Reach Expansion, Creating Passive Income with Your Site Setup Fee of $250 and $250 monthly fee
The Option 4 Success Solutions Option 4 Success Full Service Program Website Setup Search Engine Optimized Owned by the Agent Controlled by Agent, Maintained by Option 4 Minimum of 20 Searches per Day Guaranteed Money Back Offer $2500 setup fee, $625 monthly fee

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Page 1 of google in 90 days of less 6-10-10

  • 1. PAGE 1 OF GOOGLE in 90 days or less Uncovering the secrets to a successful website presence for your real estate business.
  • 2. Why Page 1? 90% of all Home Buyers use the Internet
  • 3. Why Page 1? 64% of Real Estate Sellers only talk to ONE agent
  • 4.
  • 5.
  • 6. 2.2 Million Searches a Day for Homes for Sale in Search Engines
  • 7.
  • 8.
  • 9. Why Aren’t You on Page 1? Third Party Disinter-mediaries Dominate the Search Results for Real Estate Target Markets Between 6 and 8 of the top 10 search results for real estate target markets are companies that sell leads to agents or charge agents for premium placement.
  • 10. Why Aren’t You on Page 1? 3 Major Mistakes Real Estate Agents Make with their Internet Marketing Strategy Target Market Research Don’t know what people are searching for to find homes in their target market URL Selection www.tonyarko.com Unfocused Content Emphasis missing, keyword density is bad, title poorly written, lead is buried
  • 11. Why Aren’t You on Page 1? 3 Absolute “Must Haves” for your site to get ranked high by the major search engines Media Rich Content You have to have Video and Pictures Site Map Search Engines have to know you exist Links Most important aspect of getting to the top and staying there
  • 12.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. The Solutions Do it Yourself: Target Your Market Buy the Best URL Available Set up Hosting Choose the Content Management Software to Run your Site Design Your Site Set Up Business Pages Learn SEO Techniques Create Sitemap and Analytics Begin Link Building Campaign Monitor Keyword Density Upload Media Rich Content This will take you anywhere from 3 - 6 months to implement.
  • 26. The Solutions Outsource: Pay for a Web Designer Pay for Monthly Maintenance Pay for Monthly Hosting Pay for Monthly Search Engine Optimization $2500 Set Up Fee/Design $150 per hour $20 per month $500-$1500 per month
  • 27. The Solutions Pay per Click(PPC): Set Up Pay per click Campaign with the top 3 search engines (Google, Yahoo and Bing) Identify Targeted Traffic Monitor Results Case Study: Chantilly Va Homes for Sale #5 Organic Position gets 8.75 clicks per day Equal to $722/month PPC campaign.
  • 28. The Option 4 Success Solutions Option 4 Success 90 Day Workshop 8 Hour All Inclusive Workshop $150 for URL and 1 Year of Hosting Owned by the Agent, Controlled by the Agent Targeted Traffic Minimum of 20 Searches per Day (worth $1500 per month) One Time Fee of $997
  • 29. The Option 4 Success Solutions Annual Coaching and Training Program 8 Hour All Inclusive Workshop 12 Additional Modules Topics Include Advanced SEO Tactics, Website Automation, Traffic Conversion and Freemiums, Advanced Networking, Geography Domination Strategies, Wordpress Template Training, Advanced Back Linking Techniques, Social Media Techniques to Build Traffic, Reverse Engineering the Competition, Lead Conversion and Drip Campaigns, Advanced Conversion Techniques, Site Reach Expansion, Creating Passive Income with Your Site Setup Fee of $250 and $250 monthly fee
  • 30. The Option 4 Success Solutions Option 4 Success Full Service Program Website Setup Search Engine Optimized Owned by the Agent Controlled by Agent, Maintained by Option 4 Minimum of 20 Searches per Day Guaranteed Money Back Offer $2500 setup fee, $625 monthly fee
  • 31. Option 4 Success Workshops June 21st June 22nd Limited Space Requires a Laptop with wireless connection Working Knowledge of the Internet and Search Engines
  • 32. Please Fill Out the Response Form Do It Yourself - Free Workshop - $997 Annual Coaching and Training - $250 and $250 per month Outsource to Option 4 - $2500 and $625 per month
  • 33. PAGE 1 OF GOOGLE in 90 days or less Uncovering the secrets to a successful website presence for your real estate business.