How to use Mobile Marketing for business

1. @tornadomgt

2. Mobile Strategy
This presentation will be as valuable for marketers looking to make sense of
the current mobile landscape and arm themselves for the innovations ahead.

3. Mobile Marketing
• Mobile is perhaps one of the most exciting and
revolutionary forms of media to flourish over the last
decade.
• Mobile allows consumers to bring their digital lives
with them wherever they go.
• Having access to information anytime and anywhere,
how does that change the way consumers think
about your brand and the way you have to interact
with them as a marketer?

4. • Work within a framework for establishing a set of
clear objectives for their mobile marketing strategy.
• Move beyond the checklist approach with a filter
for evaluating the myriad of opportunities within
mobile.
• Think of ways to use mobile to merge online and
offline strategies, as a hub that bridges the gap.
• Encourage a dialogue about what matters in
mobile now, and what’s ahead for this new and
exciting medium.

5. Why Mobile Marketing
Matters Right Now
Let's go and check it now :)

6. Why Mobile Marketing Matters
Right Now
• Your customers most likely own and use mobile devices.
• Mobile data usage keeps rising.
• Mobile Internet usage is taking off.
• Smartphone penetration is increasing.
• Smartphone competition is expanding the audience that can access rich content.
• Mobile is designed to be the most integrated marketing medium the world has ever known.
• Mobile is great for branding.
• Mobile marketing matters in any vertical, with any goal.
• Mobile marketing is more than just a single marketing channel.
• The twenty-first century is the century of mobile.

7. Before planning a
mobile strategy
• What are your goals for a
mobile marketing?
• How is you audience using
mobile?
• How can you use your
arsenal in mobile.
• Does it follow mobile
marketing best practices?

9. “Consumers will continue to pay for content on mobile
devices. But whom they pay, what they pay for and how
they pay for it are starting to evolve as quickly as the
devices on which they consume it.”
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Jordi Balari
@tornadomgt