1. Fred Bloggs UK switches to Smart Fox Solutions
And achieves more with less
“Do what you do best – outsource the rest”
Customised Smart Fox Solu ons presenta on for Fred Bloggs UK.
smar ox-solu ons.co.uk/outsourcing

2. Smart Fox can make your marketing & sales operations
more profitable, efficient and effective.
This is how Fred Bloggs UK can benefit from outsourcing to Smart Fox:
✓ Save money
✓ More profitable sales
✓ More effective & efficient
✓ Reduce risk
✓ More innovative
Fred Bloggs UK switches to Smart Fox Solutions

3. Save money : Lower total cost of marketing & sales
By outsourcing 8 of your 12 With Smart Fox you save 20-40% of your
marketing & sales employees to marke ng & sales people costs.
Smart Fox your company could save
This is because you carry no costs associated
£128,000 with employing directly such as NICS, pension
a year contribu ons, employee benefits or office space
and equipment.
This assumes an average marketing and sales employee cost of £40,000 a year
Fred Bloggs UK switches to Smart Fox Solutions and that 40% of their combined cost can be saved by outsourcing to Smart Fox

4. Save money: Less office space & equipment
Fred Bloggs UK no longer needed office
space, workstations and support for it’s
employees, saving
£9,744
per employee per year
By outsourcing to Smart Fox it’s not just the marke ng & sales
people that sit outside of your P&L. Total occupancy costs per
employee include not just rent and rates but costs associated
with work sta on adap on (fit-out), managing the office space
and providing business support, which can account for another
50% of each employees propor onal occupancy costs.
Fred Bloggs UK switches to Smart Fox Solutions Source: Cass Business School, Survey of Total Office Costs

5. More profitable sales: Improved lead generation and conversion
At Fred Bloggs UK, if there was a
15% increase in quality leads, at no extra cost
of which
10% more were converted from leads to sales
and there was a
4% uplift in the average sales value per customer
There would be an
11% increase in gross profitability for the same
sales and marketing spend.
Inexperience can lead to costly marke ng and sales mistakes. That’s why at Smart Fox we adopt a methodological
approach to developing evidence based growth strategies. That way Fred Bloggs UK can sanc on expenditure in
the knowledge that the business case has been answered and that marke ng decisions are driven by an expected
return on investment (ROI).
Fred Bloggs UK switches to Smart Fox Solutions

6. More profitable sales: Maximising customer lifetime value
By implementing effective customer
development plans, Fred Bloggs UK
improved customer retention by 12%
and
sold 5% more
goods and services to their existing customer base.
With Smart Fox, an end-to-end focus on incremental improvements
throughout the customer life cycle results in a cumula ve and
significant upli in both revenue and profitability.
Smart Fox is run by MBA qualified strategic marketers, all of whom have held senior sales,
Fred Bloggs UK switches to Smart Fox Solutions marketing and business development roles across multiple industry sectors, B2B and B2C
and in mid-sized to multi-national organisations

7. More effective & efficient: Eliminate downtime
With Smart Fox you are paying a fixed fee in return for results.
You know that you are not paying for non produc ve me like holidays, sickness, training,
secondments, etc.
Fred Bloggs UK switches to Smart Fox Solutions

8. More effective & efficient: Less managing, more time
Fred Bloggs UK could put the
12 hours a week
a senior manager normally spends managing
employees to better use.
Outsourcing all or some of your day to day marke ng & sales ac vi es
maximises the me you and your key people have to focus on strategy
and new ini a ves.
Fred Bloggs UK switches to Smart Fox Solutions

9. Reduce risk: Capable yet flexible resource
While competitors were forced to cut back on their
marketing expenditure, Fred Bloggs UK maintained
levels of marketing activity
increasing market share by 7%
yet still managing to
remove 20% of total marketing & sales expenditure
from its P&L.
Not having to worry about over staffing or understaffing Fred Bloggs UK
can retain a flexible and responsive approach to market opportuni es.
Fred Bloggs UK switches to Smart Fox Solutions Total marketing and sales expenditure is assumed to be the sum of people costs, associated
business support costs (offices, vehicles, HR, IT support) and the marketing & sales budget.

10. Reduce risk: No more recruitment costs
Fred Bloggs UK could avoid the disruption of losing
2 employees every year, to jobs elsewhere.
As a result, Fred Bloggs UK will spend
£6000 less
not having to pay recruitment firms to find
replacements and avoid
8 weeks
getting them up to speed.
Losing good people is never fun. By outsourcing to Smart Fox you will spend zero
me worrying about it and £0.00 paying recruitment firms to find you replacements.
Fred Bloggs UK switches to Smart Fox Solutions Assumptions: 2 employees with an average salary of £40,000 and recruitment costs of 15% of salary.

11. Reduce risk: Increased probability of success
The management team at Fred Bloggs UK
wanted to sleep at night in the knowledge
that they had minimised the financial
exposure associated with achieving their
marketing & sales objectives.
By outsourcing to Smart Fox they knew they had big company
exper se at a frac on of the cost, and access to the best of
what they needed as and when they needed it.
Fred Bloggs UK switches to Smart Fox Solutions

12. Innovation: Continuous improvement & new thinking
Every business wants to stay ahead of the game.
And that’s why Smart Fox works with the best in strategy, marketing & sales, giving you access to the latest thinking and keeping
you ahead of the game. What’s more, you only pay for what you need when you need it: better results, lower costs and less risk.
Our areas of expertise include: Business and marketing strategy
Market research & analysis
Innovation & creativity
New product development
Positioning for sale
Customer value proposition
Lead generation & conversion
Maximising customer lifetime value
Customer retention
Improving sales performance
Branding
Web development & web marketing
Social media
Advertising
Direct mail
PR
Winning bids & tenders
Telesales
Fred Bloggs UK switches to Smart Fox Solutions

13. So, here’s the bottom line if
Fred Bloggs UK outsources 8 marketing and sales roles to Smart Fox Solutions.
Money saved: £ 217,952 / yr.
Additional revenue generated: £ 788,420 / yr.
Additional Gross Profit generated: £ 315,368 / yr.
Time saved: 552 hours / yr.
Time to be a Smart Fox?
Contact us to discuss how outsourcing could benefit your business:
smartfox-solutions.co.uk/contact-us
Tel : 0845 026 8260
Learn more at smartfox-solutions.co.uk/outsourcing
Fred Bloggs UK switches to Smart Fox Solutions Assumes previous year revenues of £4,000,000 and a 40% gross profit margin.