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10 lessons I’ve learned
within the Latam
Startup Ecosystem
Alan Colmenares
BBVA Open Innovation & Ecosystem Builder Latam
November 17, 2015
!
Today, I’ll be talking about
the mistakes you will
make along the way.
3
Prove me wrong!
!
Please!
!
First, a bit about myself…The !
expert on what NOT to do.
!
2009
6
an all-in-one healthcare
social media, care taker
rating site!
The world needs…
7
8
a new fashion brand for Latin
America.
I meant, the world
needs…
9
My journey
11
TROPICAL
GRINGO
Startups & Innovation
13
Open Innovation &
Ecosystem Builder Latam
!
The startup context
16
Many in
Latam don’t
understand
the startup
journey.
1
!
What is a “STARTUP”?
18
Product/
Market fit
Transition
Big
company
The Startup Process
19
20
Lucky to pass “validation” phase
!
of high growth
Internet
startups fail due
to premature
scaling.
-Startup Genome Project
74%
!
Why did we need a new business
development methodology like
Lean Startup?
25
26
!
What does success look like?
29
Not everything is predictable
!
What’s a good analogy to describe
the journey you’re on?
32
33
The scarcest
resource is
not money,
but time &
focus!
2
34
One
Thing
36
37
Look for the “eye of the tiger”
38
But, don’t
run out of
money.
!
3
!
REVENUE VS. !
(GROSS/NET) BURN RATE
40
41
42
Growth =
Value
4
!
5-7%
44
VS
45
46
Culture can
work for
you or
against you.
5
47
49
50
51
53
Customers
are your
best
mentors.
!
6
54
55
Do
things
that
don’t
scale
A common occurrence after
product launch…
60
Investors
are not the
superstars.
YOU are!!
7
61
62
Latam investor
!
What does it mean to take VC
money?
!
This is the position you need to put
investors in…
!
Some investors, advisors, etc. can
help, but only to a point.
69
Many Latam
investors still
don’t know
how startups
create value.
8
!
THE secret to creating a
successful startup…
!
Are you ready?
73
Respect
the CAP
table.
!
9
74
!
These conversations can be
difficult, but are incredibly
important.
76
ABL.
Always
Be
Learning.
!
10
!
The only rule is there
are no rules.
!
Now, please prove me
wrong!
79
Thank you.
!
Twitter: @TropicalGringo !
Email: alan.colmenares@bbva.com

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10 Lessons learned Latin American Startup Ecosystem