What makes WebRTC a potential driver for telco innovation? OTT VoIP players are disrupting the telco space for several years now. WebRTC, as a new standard, has the potential of disrupting OTT VoIP players and become a real boon for telcos. You can find my impressions and more details about the conference here: http://bloggeek.me/webrtc-conference-wrapup/

1. WebRTC as a Market Disruptor
to OTT VoIP Services
Tsahi Levent-Levi
Director of Business Solutions, PBG - PSM
October 2012
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2. Is OTT a threat?
2

3. SMS growth
25
20
Trillions of messages
15
10 SMS
5
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Portio Research
3

4. OTT vs SMS
25
20
OTT
Trillions of messages
15
10 SMS
5
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Portio Research
4

5. What about voice?
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6. Europe’s outgoing
voice minutes
Ireland
Switzerland
Norway
Denmark
Belgium
Finland
Austria
Portugal
Netherlands
Sweden
Greece
Spain
France
Germany
Italy
United Kingdom
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7. Skype serves more voice
than any European country
Ireland
Switzerland
Norway
Denmark
Belgium
Finland
Austria
Portugal
Netherlands
Sweden
Greece
Spain
France
Germany
Italy
United Kingdom
Skype
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8. The OTT Strategy
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9. 1 REACH as many
users as possible
9

10. 2 OFFER compelling
free services
10

11. 3 LOCK them in and
try to monetize
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12. The OTT Business Model
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13. OTT Business Model
Advertising
13

14. OTT Business Model
Connectivity to
PSTN
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15. OTT Business Model
Value Added
Services
15

16. OTT Business Model
Cashing out upon
acquisition
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17. BUSINESS MODEL
[…] We have a lot of ideas on how to make
money once Tango reaches a critical mass, and
are going to explore and experiment with a wide
variety of ways to monetize mobile video calling
including offering premium services. Stay
tuned…
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18. WebRTC
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19. WebRTC’s Disruption of OTT
No Download No User ID
19

20. Identity and OTT
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21. Identity and WebRTC
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22. Friends & Family Consumer to Business
Types
Of
Calls
OTT Social Media Telco WebRTC
Business to Consumer Within the Business Business Partners
Telco WebRTC VPN/OTT WebRTC Telco WebRTC
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23. OTT vs. Social Media
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24. WebRTC is a client side
looking for server side
infrastructure
And there lies
the opportunity
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25. Image credits
zitona kamshots
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26. Thank You!
Tsahi Levent-Levi
Director of Business Solutions, PBG – PSM
tsahil@amdocs.com
http://bloggeek.me
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