1. Culture
Ch 2

2. What is culture?
Specializedlifestyle of a particular group
shared through communication
◦ Beliefs
◦ Knowledge
◦ Values
◦ Customs
◦ Behaviors
◦ Artifacts

3. Ways we learn culture
Enculturation
Acculturation

4. Differences in culture
Individualvs Collective Orientation
High context vs Low context
High vs Low Power Distance
Masculine vs Feminine
High vs Low Ambiguity Tolerance
Long-term vs Short-term orientation
Indulgence vs Restraint

5. Think of these as continuum
-------------------------------------------
Individualist Collectivist
------------------------------------------
Masculine Feminine

6. Individual vs Collective
Which set of values is emphasized in a
culture? Individual or group?

7. High vs Low-Context
How clear and explicit is the
communication in this culture?

8. High vs Low Power Distance
How is power distributed in the culture?

9. Masculine vs Feminine
What is the culture’s attitude about
gender roles?

10. High vs Low-Ambiguity-Tolerance
How threatened are members of the
culture by unknown situations?

11. Long vs Short-term orientation
Are members of the culture more
focused on the future or the present?

12. Indulgence vs Restraint
Does the culture emphasize or
discourage freedom of choice and leisure
activities?

13. Effective Intercultural
Communication
Define “Intercultural Communication”
◦ Model pg 43
Education
◦ Reduce uncertainty
Recognize differences
◦ Stereotyping
◦ Ethnocentrism

14. Understand Culture shock
Honeymoon
Crisis
Recovery
Adjustment