Keynote presentation by senior image consultant Stef Verbeeck of Verbeeck+Ujvari, about efficient branding for European Sea Ports. Presented on the ESPO 2011 conference in Limassol, Cyprus.

1. port branding

2. before

3. today

5. intensified competition

6. wider range of services

7. emerging new markets

9. before today messages saying simplicity audiences transactions conversations listening multimedia customized relationships

10. GOOD PRACTICES

11. stand out from the crowd

12. marketing identity strategy print web advertising environmental clothing lettering social media SEO logo images color sound typography shapes name message brand brand strategy

14. strategy Coca-Cola = happiness

15. identity

16. marketing

17. { brand ≠ what you say it is brand = what they say it is (you merely influence it)

18. promise the cherry on top

19. value determination

21. clients govern- ment brand stake holders

22. breaking your promise devalues your brand

23. aim for loyalty

24. { branding ≠combat branding =courtship

25. consistency is key

29. a brand is not owned by the marketing department

30. ADDED VALUE SELLS

31. Stef Verbeeck stef@verbeeck-ujvari.be @stefverbeeck