1. Strategic Planning THAT WORKS! Jennifer Thompson President Rob Waite Partner/Advisor

5. The evolution of a business Start-up Rapid Growth Expansion Survival Maturity Time

8. The Strategic Planning Process Who are we? Where are we going? How are we going to get there? Strategic Hypothesis Fine tuning/course correction Mission Statement Vision Testing and Revision of the Hypothesis Implementing the Strategy

9. The outcome of the session will yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths: Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement Who are we? Where we are going? How we are going to get there? SWOT Analysis

13. Outcome of the SWOT exercise Strengths: (Your company’s internal Strengths) Weaknesses: (Your company’s Internal weaknesses) Opportunities: (External opportunities) Threats: (External threats)

17. An example of a good vision statement: “ We will be the world leader in drywall and associated systems. A world leader is the company that: 1. Has the low net delivered cost position. 2. Is the benchmark for innovation. 3. Offers the widest geographical coverage. “ An ‘associated system’ is anything that touches drywall AND will enable us to sell more drywall.”

19. Time to work! The 6 Marketing Imperatives

21. The outcome of the session should yield the following: The 6 Marketing Imperatives Plan Green Plan Strengths: Weaknesses: Opportunities: Threats: Mission Statement Internal and External Communication Plan Vision Statement SWOT Analysis

32. The Five Dysfunctions of a Team The role of leadership Focus on collective outcomes Confront difficult issues Force clarity & closure Demand debate Be vulnerable