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Salut!
have your   LESS CAMPAIGN
Complex de vitamine Nou pe piata  Segment premium Antistres, imbunatatirea memoriei, energizare Despre produs
Despre concurenta Vitamax – Te intreci cu energia! Supradyn – Te incarca cu energie! Centrum – Complet de la A la Zn
Despre vitamine Pentru toata lumea Echilibru fizic si psihic Stari de oboseala, epuizare si slabiciune  Capacitate de concentrare -
Public tinta
25 – 45  ani Mediul urban Nivel de educatie mediu sau superior Venit peste medie
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Lumea stie ca are nevoie de vitamine, insa la farmacie nu cere  o marca anume Atitudini fata de vitamine
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[object Object],[object Object],[object Object],[object Object],[object Object],Stresatul trebuie:
Pozitionare ,[object Object]
Gand strategic
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[object Object],[object Object]
Campanie pentru sprijinirea persoanelor si obiectelor agresate fara motiv
SLOGAn ,[object Object],[object Object],Slogan
EXECUTII
 
CANALE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPOTURI
“ Copilul” Previi stresul.  Revii la normal. Campanie pentru sprijinirea  persoanelor si obiectelor agresate  fara motiv
 
 
 
 
Previi stresul.  Revii la normal. Campanie pentru  sprijinirea persoanelor  si obiectelor agresate  fara motiv
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object]
PRINTURI
 
 
 
BANNER ONLINE
 
 
 
 
 
ExtremVit iti aduce nivelul  de stres  la normal Campanie pentru sprijinirea  persoanelor si obiectelor agresate  fara motiv
VIRAL
TRAILER Joc nevrotic cu pixul  Scartait de scaun Plescait Click de mouse ,[object Object],[object Object],[object Object],[object Object],Oameni Stres Zgomote enervante Reactii  violente
JOC ONLINE
CONCURS   Pe site-ul ExtremVit premiem pozele si clipurile care ilustreaza cel mai bine situatii stresante
[object Object]
Sampling de obiecte antistres Obiecte promotionale in birouri Mobilier stradal modificat Parteneriate ONG-uri
 
 

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Prezentare Gap Olimpiadele Comunicarii 2007