The document discusses ways to broaden engagement with the Innocent brand beyond its most vocal supporters. It proposes creating private networks and online platforms to provide trusted nutrition information, educational gaming for children, opportunities to learn about food growth, and outdoor activities to connect families to nature. These platforms aim to make the brand more relevant while balancing feedback from both heavy users and others.

1. Broadening the Church of Innocent

4. Innocent is like a religion

5. 1: Charismatic leader

6. 2: Sacred text

7. 3: Semiotics

8. 4: Ritual

9. 5: Myth

10. 6: Community

15. ‘ Give and get’ will not benefit the brand

16. Extending brand engagement is smarter

17. Hierarchy of participation Pull

18. “ For each unique code ..we’ll make sure that at least one sapling grows into a healthy adult tree over the next 10 years.”

19. they’re simply friends who we haven’t met yet

21. Your world needs more relevance and depth

22. Platform ideas

36. Thanks

37. What do parents do online?

38. Modern brand experience