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I often get asked if Google+ is search or social. My answer is always, “It’s both. And so much more.” But if I have to be honest with myself, and it pains me as a social media professional to admit it, Google+ is more search than anything else right now. Google is integrating Google+ activity within Google+ and across the web via +1 buttons. In fact, according to the recent Search Metrics SEO Ranking Factors Report, +1s are have the highest weight of all organic ranking factors. Couple this with Google+’s authorship and publisher markups, and Google+ is becoming a major (the major?) initiative for impacting search engine visibility. To learn more about Google+, check out this presentation from SMX Social Media Marketing where I cover the following: 1. Importance and Timeline 2. Integration with other digital marketing efforts (SEO, PPC, creative) 3. Optimization (authorship and publisher markup, post optimization) 4. Engagement (page engagement, communities, hangouts) 5. Content Promotion (using keywords and hashtags to increase awareness) 6. Measurement (Google Analytics, AllMyPlus, Circle Count) If you'd like to learn more about Location3 Media, please visit our site (www.location3.com) or contact us at hello@location3.com
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השבוע התקיים f8, כנס המפתחים השנתי של פייסבוק בו הכריזה הרשת החברתית על שינויים דרמטיים. תמצתנו עבורכם את כל מה שחשוב שתדעו כמי שאחראים על נוכחות הארגון שלכם בפייסבוק. מה במצגת? Timeline, אפליקציות חדשות, שינויים בניוזפיד, טיקר, רשימות חברים וגם איך לשדרג לטיימליין לפני כולם.
חידושים ושינויים בפייסבוק, ספטמבר 2011
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mobilebillboard2go_presentations_2015
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Mobile Billboard 2
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