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MANAGEMENT INFORMATION SYSTEMS 7/E
            Raymond McLeod, Jr. and George Schell




                                     Chapter 9
                                      Fundamentals of
                                     Computer Processing



                                                           8-1
Copyright 2001 Prentice-Hall, Inc.
Computing History

ENIAC - 1946
UNIVAC I
– First sold in 1956 to Census Bureau
IBM System 360 Line of Computers
– 1960’s
– Revolutionized computing
   1954 -- first computer installed in a
   business (another UNIVAC I at GE)
                                           8-2
Computing History

Early 1970s -- minicomputers
Late 1970s -- microcomputers (TRS-80,
Commodore PET)
IBM PC
– 1982




                                        8-3
Computer Sizes
Mainframes
– Large
– Centrally located
– Used by large organizations
Minicomputers
– Mid-sized
– Today’s server market descended from these
  machines


                                               8-4
Computer Sizes [cont.]
Microcomputers
– Made possible by microprocessor
– PC -- used by one person, or by a few people in the same
  area




                                                         8-5
Literacy

Computer Literacy
– Ability to use computing resources
Information Literacy
– Understanding how and why information
  affects the decision-making process




                                          8-6
The          Central Processing Unit
Computer             (CPU)
Schematic         Control Unit



Input Data
                    Primary            Output
                  Storage Unit         Information



                 Arithmetic and        Secondary
                   Logic Unit           Storage
                                          Unit



                                              8-7
Processors

Main unit where processing is performed
– Called CPU
– Microcomputer CPUs called microprocessors
Speed
– Megahertz (MHz)
– Word Size



                                              8-8
Memory

Main memory
– Storage area where both data being processed
  and program instructions being executed are
  stored
Storage (secondary)
– Magnetized coding on the surface of a storage
  device


                                                  8-9
Bits and Bytes
One kilobyte (1KB)
– 210 bytes (1,024)
One megabyte (1MB)
– 220 bytes (1,048,576)
One gigabyte (1GB)
– 230 bytes (1,073,741,924)




                              8-10
Different Memory Types
RAM - Random access memory
– Computer programs and data are loaded into
  RAM to be executed by the computer processor
ROM - Read-only memory
– Information used by the operating system and
  processor when the computer is started
DRAM - Dynamic RAM
– Allows buffering of data and increases
  efficiency of RAM
                                                 8-11
Storage Devices

Tape or disk drive
Sequential storage
Random storage
High Capacity
– DVD, CD-ROM, CD-RW, Zip, Jaz




                                 8-12
Input Devices

Keyboards
Microphones
Machine-captured data
– Scanners/barcodes
– Cost benefits




                         8-13
Output Devices
Displayed
– Monitor
   » Resolution
   » Pixals
   » GUI
Printed
– Speed
– Quality
– Impact/nonimpact

                             8-14
Means of            Displayed
                     Output
Producing            Devices

Computer    ABC123   Printers
  Output
                     Speech
 Computer            Output
                     Devices

                     Plotters



                     Microfilm



                          8-15
Printers

   Impact                  Nonimpact


Line      Character     Page   Ink   Laser
                               jet
        Dot     Daisy
       matrix   wheel
                                       8-16
Multimedia

Use of more than one media at one time
– Image
– Video
– Audio
Pointing devices
Speech synthesis
Animated images

                                         8-17
Hardware Changes

Power compared to price doubles every 18
months
Cultivate new information about computing
resources
–   Trade journals
–   Professional societies
–   Continuing education
–   WWW
                                        8-18
Software
Two main types of software -- system and
application
System
– Performs fundamental tasks that all users of a
  particular computer require
Application
– Processes user’s data

                                                   8-19
Three Main System
         Software Types
Operating system
– Manages computer’s processes
   » Schedule tasks
   » Manage hardware and software resources
   » Maintain system security
   » Enable sharing
   » Handle Interrupts




                                              8-20
Three Main System
      Software Types(cont.)
Utilities
– Routine that enables the user to perform certain
  basic data processing activities
– Copy, erase, sort, merge, et cetera
Language translators
– Change programmer instructions into computer
  instructions
– Highest form for translation is a natural
  language                                   8-21
System Software Types (cont.)
Fourth generation languages
– Called 4GL
– Describes what is to be done by computer
– Does not describe explicitly how it will
  be done
– DBMSs are related to this area
  » SQL
  » Query language
  » SAS, SPSS
                                        8-22
The Program is Translated Before the Data is Processed

                        Source
                       Program



             1        Translate


             2
  Input                 Object                 Output
  Data                 Program


                                                   8-23
Application Software
Prewritten software
– Standardized by business function
– Also called packaged application software and
  off-the-shelf application software
– Advantages
   » Available now
   » Less expensive



                                                  8-24
Application Software (cont.)
Custom software
– Best for unique business operations
– Far less is created today because of wide
  availability
– Programmer salaries have risen




                                              8-25
Role of User-Friendly Software
 Businesses need programmers to create
 applications
 – Employees
 – Consultants
 – Contracts with other companies
 Simple intuitive software is user-friendly
 Business users have expertise in their areas
 – Need to work with technical experts
                                                8-26
Software Change
Software changes almost as rapidly as
hardware
– IS professionals are routinely contacted
  concerning system updates
– Professional societies and conferences
Changes in business needs



                                             8-27
MANAGEMENT INFORMATION SYSTEMS 7/E
            Raymond McLeod, Jr. and George Schell




                                 Chapter 10


                                               9-28
Copyright 2001 Prentice-Hall, Inc.
The Database and Database Management
                System
Data Organization

Data Field
– Smallest unit of data
Record
– Collection of related fields
File
– Collection of related records



                                  9-30
Data Organization (cont.)

Folders
– Collection of related files
– Conceptually similar to a branch of the tree
Subfolder
– A folder within a folder
Movement of folders using GUI


                                                 9-31
Spreadsheet as a Simple
         Database
Rows and columns of a spreadsheet can be
regarded as a simple database
Flat files
– Does not have repeating columns
– Spreadsheet table is a file and column is a field
Key fields
– Contains a value to uniquely identify each
  record in a table

                                                  9-32
Data Structure vs. Spreadsheet
          Terminology

Spreadsheet Term   Data Structure Term

Table                File
Column               Field
Row                  Record


                                    9-33
Database Structures

Database
– All data stored on computer-based resources of
  the organization
Database Management System (DBMS)
– Software application that stores the structure of
  the database, the data itself, relationships
  among the data in the database, as well as forms
  and reports pertaining to the database

                                                 9-34
Database Structures (cont.)

Relational structure
– Rows and columns
– Frees designers from need to specify
  relationships prior to building the database
– Date and Codd described structure
– Does not rely on physical relationships
– Easy to understand


                                                 9-35
Relational Database Vendors

   1. IBM
   2. Informix Software, Inc.
   3. Microsoft
   4. Oracle
   5. Sybase


                                9-36
The Database Concept
Database concept
– Logical integration of records in multiple files
Data redundancy
– Duplication of data
Data inconsistency
Data independence
– Keep data specifications separate from
  programs, in tables and indexes


                                                 9-37
Tables
Book Name                            Author             Required

Banking Principles                  Knox                25
Management Information Systems 8E   McLeod and Schell   75
Personal Sales Techniques           Wei
70
Quality Service, Quality Customer   Brutus              54




                                                              9-38
Description of Book Table




                            9-39
Description of Student Table




                               9-40
Table Relationships




                      9-41
Salesperson     Sales      Customer    Accounts
     file     statistics    file      receivable
                 file                     file




                                      Accounts
  Buyer       Inventory    Vendor
                                      payable
   file         file        file
                                        file




              Purchase     General
               order       ledger
                file         file

                                                   9-42
   A Database Consists of One or More Files
Creating a Database

Two approaches:

1. Process oriented approach (problem-
  solving)
2. Enterprise modeling



                                         9-43
Define
1.    the Problem


2.   Identify necessary   Data Needs
                          Can Be
         decisions



3.
          Describe
     information needs
                          Defined by
                          Taking a
4.
        Determine
      the necessary       Problem-
                          Oriented
        processing


        Specify           Approach
5.     data needs




         Data
6.   Specifications

                                   9-44
Strategic Planning for Information Resources
                  Create
                enterprise
         1.     data model



                Enterprise
                Data Model
                              Data Needs Can
                 Develop
                              Be Defined by
         2.      Database      Creating an
                                Enterprise
                                  Model
                 Database
                                           9-45
Rule for Required Field




                          9-46
Enforcing Value of BookName




                              9-47
Creating a Database

1) Describe the data
2) Enter the data
3) Use the database
– Query language
– Query-by-example
– Data manipulation language (DML)



                                     9-48
Query-by-Example

ation can be generated from within DBMS
No need for separate statistical software




                                            9-49
The Database Administrator
          (DBA)
D B A Duties
 Database planning; work with users and
 others, define schema, etc.
 Database implementation; creating the
 database and enforcing policies and
 procedures
 Database operations
 Database security
                                      9-50
Knowledge Discovery in
      Databases (KDD)
Data warehousing
– refinement in the database concept to make it
   » very large
   » very pure
   » very retrievable




                                                  9-51
The Knowledge Discovery in
   Database (KDD) Process
1. Define the data and the task
2. Acquire the data
3. Clean the data
4. Develop the hypothesis and search model
5. Mine the data
6. Test and verify
7. Interpret and use
                                         9-52
DBMS Advantages

Reduce data redundancy
Achieve data independence
Enable integration of data from multiple
files
Retrieve data and information quickly
Improve security


                                           9-53
DBMS Disadvantages
Requires a firm to:

  Obtain expensive software
  Obtain a large hardware configuration
  Hire and maintain a DBA staff




                                          9-54

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Chap 9 & 10

  • 1. MANAGEMENT INFORMATION SYSTEMS 7/E Raymond McLeod, Jr. and George Schell Chapter 9 Fundamentals of Computer Processing 8-1 Copyright 2001 Prentice-Hall, Inc.
  • 2. Computing History ENIAC - 1946 UNIVAC I – First sold in 1956 to Census Bureau IBM System 360 Line of Computers – 1960’s – Revolutionized computing 1954 -- first computer installed in a business (another UNIVAC I at GE) 8-2
  • 3. Computing History Early 1970s -- minicomputers Late 1970s -- microcomputers (TRS-80, Commodore PET) IBM PC – 1982 8-3
  • 4. Computer Sizes Mainframes – Large – Centrally located – Used by large organizations Minicomputers – Mid-sized – Today’s server market descended from these machines 8-4
  • 5. Computer Sizes [cont.] Microcomputers – Made possible by microprocessor – PC -- used by one person, or by a few people in the same area 8-5
  • 6. Literacy Computer Literacy – Ability to use computing resources Information Literacy – Understanding how and why information affects the decision-making process 8-6
  • 7. The Central Processing Unit Computer (CPU) Schematic Control Unit Input Data Primary Output Storage Unit Information Arithmetic and Secondary Logic Unit Storage Unit 8-7
  • 8. Processors Main unit where processing is performed – Called CPU – Microcomputer CPUs called microprocessors Speed – Megahertz (MHz) – Word Size 8-8
  • 9. Memory Main memory – Storage area where both data being processed and program instructions being executed are stored Storage (secondary) – Magnetized coding on the surface of a storage device 8-9
  • 10. Bits and Bytes One kilobyte (1KB) – 210 bytes (1,024) One megabyte (1MB) – 220 bytes (1,048,576) One gigabyte (1GB) – 230 bytes (1,073,741,924) 8-10
  • 11. Different Memory Types RAM - Random access memory – Computer programs and data are loaded into RAM to be executed by the computer processor ROM - Read-only memory – Information used by the operating system and processor when the computer is started DRAM - Dynamic RAM – Allows buffering of data and increases efficiency of RAM 8-11
  • 12. Storage Devices Tape or disk drive Sequential storage Random storage High Capacity – DVD, CD-ROM, CD-RW, Zip, Jaz 8-12
  • 13. Input Devices Keyboards Microphones Machine-captured data – Scanners/barcodes – Cost benefits 8-13
  • 14. Output Devices Displayed – Monitor » Resolution » Pixals » GUI Printed – Speed – Quality – Impact/nonimpact 8-14
  • 15. Means of Displayed Output Producing Devices Computer ABC123 Printers Output Speech Computer Output Devices Plotters Microfilm 8-15
  • 16. Printers Impact Nonimpact Line Character Page Ink Laser jet Dot Daisy matrix wheel 8-16
  • 17. Multimedia Use of more than one media at one time – Image – Video – Audio Pointing devices Speech synthesis Animated images 8-17
  • 18. Hardware Changes Power compared to price doubles every 18 months Cultivate new information about computing resources – Trade journals – Professional societies – Continuing education – WWW 8-18
  • 19. Software Two main types of software -- system and application System – Performs fundamental tasks that all users of a particular computer require Application – Processes user’s data 8-19
  • 20. Three Main System Software Types Operating system – Manages computer’s processes » Schedule tasks » Manage hardware and software resources » Maintain system security » Enable sharing » Handle Interrupts 8-20
  • 21. Three Main System Software Types(cont.) Utilities – Routine that enables the user to perform certain basic data processing activities – Copy, erase, sort, merge, et cetera Language translators – Change programmer instructions into computer instructions – Highest form for translation is a natural language 8-21
  • 22. System Software Types (cont.) Fourth generation languages – Called 4GL – Describes what is to be done by computer – Does not describe explicitly how it will be done – DBMSs are related to this area » SQL » Query language » SAS, SPSS 8-22
  • 23. The Program is Translated Before the Data is Processed Source Program 1 Translate 2 Input Object Output Data Program 8-23
  • 24. Application Software Prewritten software – Standardized by business function – Also called packaged application software and off-the-shelf application software – Advantages » Available now » Less expensive 8-24
  • 25. Application Software (cont.) Custom software – Best for unique business operations – Far less is created today because of wide availability – Programmer salaries have risen 8-25
  • 26. Role of User-Friendly Software Businesses need programmers to create applications – Employees – Consultants – Contracts with other companies Simple intuitive software is user-friendly Business users have expertise in their areas – Need to work with technical experts 8-26
  • 27. Software Change Software changes almost as rapidly as hardware – IS professionals are routinely contacted concerning system updates – Professional societies and conferences Changes in business needs 8-27
  • 28. MANAGEMENT INFORMATION SYSTEMS 7/E Raymond McLeod, Jr. and George Schell Chapter 10 9-28 Copyright 2001 Prentice-Hall, Inc.
  • 29. The Database and Database Management System
  • 30. Data Organization Data Field – Smallest unit of data Record – Collection of related fields File – Collection of related records 9-30
  • 31. Data Organization (cont.) Folders – Collection of related files – Conceptually similar to a branch of the tree Subfolder – A folder within a folder Movement of folders using GUI 9-31
  • 32. Spreadsheet as a Simple Database Rows and columns of a spreadsheet can be regarded as a simple database Flat files – Does not have repeating columns – Spreadsheet table is a file and column is a field Key fields – Contains a value to uniquely identify each record in a table 9-32
  • 33. Data Structure vs. Spreadsheet Terminology Spreadsheet Term Data Structure Term Table File Column Field Row Record 9-33
  • 34. Database Structures Database – All data stored on computer-based resources of the organization Database Management System (DBMS) – Software application that stores the structure of the database, the data itself, relationships among the data in the database, as well as forms and reports pertaining to the database 9-34
  • 35. Database Structures (cont.) Relational structure – Rows and columns – Frees designers from need to specify relationships prior to building the database – Date and Codd described structure – Does not rely on physical relationships – Easy to understand 9-35
  • 36. Relational Database Vendors 1. IBM 2. Informix Software, Inc. 3. Microsoft 4. Oracle 5. Sybase 9-36
  • 37. The Database Concept Database concept – Logical integration of records in multiple files Data redundancy – Duplication of data Data inconsistency Data independence – Keep data specifications separate from programs, in tables and indexes 9-37
  • 38. Tables Book Name Author Required Banking Principles Knox 25 Management Information Systems 8E McLeod and Schell 75 Personal Sales Techniques Wei 70 Quality Service, Quality Customer Brutus 54 9-38
  • 39. Description of Book Table 9-39
  • 42. Salesperson Sales Customer Accounts file statistics file receivable file file Accounts Buyer Inventory Vendor payable file file file file Purchase General order ledger file file 9-42 A Database Consists of One or More Files
  • 43. Creating a Database Two approaches: 1. Process oriented approach (problem- solving) 2. Enterprise modeling 9-43
  • 44. Define 1. the Problem 2. Identify necessary Data Needs Can Be decisions 3. Describe information needs Defined by Taking a 4. Determine the necessary Problem- Oriented processing Specify Approach 5. data needs Data 6. Specifications 9-44
  • 45. Strategic Planning for Information Resources Create enterprise 1. data model Enterprise Data Model Data Needs Can Develop Be Defined by 2. Database Creating an Enterprise Model Database 9-45
  • 46. Rule for Required Field 9-46
  • 47. Enforcing Value of BookName 9-47
  • 48. Creating a Database 1) Describe the data 2) Enter the data 3) Use the database – Query language – Query-by-example – Data manipulation language (DML) 9-48
  • 49. Query-by-Example ation can be generated from within DBMS No need for separate statistical software 9-49
  • 50. The Database Administrator (DBA) D B A Duties Database planning; work with users and others, define schema, etc. Database implementation; creating the database and enforcing policies and procedures Database operations Database security 9-50
  • 51. Knowledge Discovery in Databases (KDD) Data warehousing – refinement in the database concept to make it » very large » very pure » very retrievable 9-51
  • 52. The Knowledge Discovery in Database (KDD) Process 1. Define the data and the task 2. Acquire the data 3. Clean the data 4. Develop the hypothesis and search model 5. Mine the data 6. Test and verify 7. Interpret and use 9-52
  • 53. DBMS Advantages Reduce data redundancy Achieve data independence Enable integration of data from multiple files Retrieve data and information quickly Improve security 9-53
  • 54. DBMS Disadvantages Requires a firm to: Obtain expensive software Obtain a large hardware configuration Hire and maintain a DBA staff 9-54

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