The document shows statistics on social media followers for companies in the 2012 Fortune 500. It provides the number of followers for each company's Twitter account, as well as the percentage increase from the previous year. At least one company from each of the 71 industries in the 2012 F500 has a Twitter account. It also shows the number of Facebook likes for several major companies and the percentage increase from the previous year.

1. 1 7%
14
3 18%
Chemicals
17
6 30%
Commercial Banks
20
3 21%
Food Consumer Products
14
3 19%
16
3 19%
Motor Vehicles and Parts
16
7 25%
28
6 40%
Telecommunications
15
6 27%
Utilities: Gas and Electric
22
12 86%
14
Chemicals 13 76%
17
Commercial Banks 15 75%
20
Food Consumer Products 13 93%
14
Insurance: 13 81%
16
Motor Vehicles and Parts 7
16 44%
24 86%
28
Telecommunications 12 80%
15
Utilities: Gas and Electric 16 73%
22
A Google @google 30m
#followers for @google in 2012 F500: 4,795,987.
Increase of 31% in one year.
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Whole Foods Market @WholeFoods 1h
#followers for @WholeFoods in 2012 F500: 2,666,439.
Increase of 25% in one year.
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Tweets
Starbucks Coffee @Starbucks 2h
#followers for @Starbucks in 2012 F500: 2,546,244.
Increase of 38% in one year.
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Southwest Airlines @SouthwestAir 4h
#followers for @SouthwestAir in 2012 F500: 1,305,938.
Increase of 12% in one year.
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Walt Disney World @WaltDisneyWorld 4h
#followers for @WaltDisneyWorld in 2012 F500: 1,289,229.
Increase of 84% in one year.
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Verizon Wireless USA @VerizonWireless 5h
#followers for @VerizonWireless in 2012 F500: 743,408.
Increase of 69% in one year.
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Coca-Cola @CocaCola 9h
#followers for @CocaCola in 2012 F500: 547,343.
Increase of 37% in one year.
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McDonald’s @McDonalds 9h
#followers for @McDonalds in 2012 F500: 512,923.
Increase of 70% in one year.
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Wynn Las Vegas @WynnLasVegas 10h
#followers for @WynnLasVegas in 2012 F500: 448,220.
New to the 2012 F500 list.
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American Express @AmericanExpress 11h
#followers for @AmericanExpress in 2012 F500: 442,983.
Increase of 65% in one year.
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Nike @Nike 12h
#followers for @Nike in 2012 F500: 427,406.
Increase of 72% in one year.
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At least one company in each of the 71 industries
represented in the 2012 F500, have a twitter account.
10 71%
14
Chemicals 9 53%
17
Commercial Banks 14 70%
20
Food Consumer Products 12 86%
14
Insurance: 11 69%
16
Motor Vehicles and Parts 7
16 44%
25 89%
28
Telecommunications 12 80%
15
Utilities: Gas and Electric 11 50%
22
Percent Change
Coca-Cola
42,226,297 Likes 24%
Walt Disney
32,027,185 Likes 78%
Starbucks
30,427,600 Likes 21%
McDonald’s
20,560,759 Likes
54%
Wal-Mart
15,770,884 Likes 55%
Target
12,641,972 Likes
61%
Intel
10,428,375 Likes
78%
Google
9,718,582 Likes
63%
Yahoo
9,550,245 Likes
51%
Nike
9,250,588 Likes 49%
Kohl’s
18%
6,464,081 Likes
449 669 +220
Packaging, Containers
356 545 +189
Mining, Crude-Oil Production
402 539 +137
Chemicals
484 611 +127
Health Care: Medical Facilities
Wholesalers: Electronics
463 582 +119
390 502 +112
Food Production
455 562 +107
Health Care: Pharmacy and
Other Services