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Doing More with Less: Diabetes Partnerships &  Social Media ,[object Object],[object Object],[Image credit:  sunriver2009.nwgis.org ] www.SlideShare.net/UtahDiabetes
WARNING ,[object Object],[object Object],[object Object],http://www.socialmarketingpanorama.com/social_marketing_panorama/2009/12/if-someone-mentions-messages-communication-or-social-media-in-the-same-breath-as-social-marketing-ki.html If Someone Mentions Messages, Communication or Social Media in the Same Breath as Social Marketing,  KICK THEM IN THE SHINS! from Mike Newton-Ward, Social Marketing Consultant at North Carolina Division of Public Health,  @sm1guru
Social Media & Diabetes  ,[object Object]
Chronic Disease & the Internet by  Susannah Fox  (@SusannahFox),  Kristen Purcell March 24, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx See also Susannah Fox & Sydney Jones; Jun 11, 2009;  http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
Chronic Disease & the Internet (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx
Chronic Disease & the Internet (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx
“ Who then can softly bind up the wound of another as he who has felt the same wound himself?” Thomas Jefferson, 1786, in a letter to a friend http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx http://www.pbs.org/jefferson/archives/documents/ih195811.htm
http://www.pointtopoint.com/index.php/2009/11/5-ways-to-do-more-with-less/ Doing More with Less?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Doing More with Less?
Social Media &  Diabetes Partnerships ,[object Object]
Twitter & Networking  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Modified from Social Media 102:  http://bcdcideas.wordpress.com/2009/11/04/cnafall09/
 
Google Documents & Collaboration
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Documents & Collaboration  (continued)
Goal = Support & Empower http://www.pewinternet.org/Press-Releases/2004/New-Report-on-Libraries-and-the-Digital-Divide.aspx   Martha M. Funnell, Robin Nwankwo, Mary Lou Gillard, Robert M. Anderson, and Tricia S. Tang. Implementing an Empowerment-Based Diabetes Self-management Education Program.  The Diabetes Educator,  2005, 31: 53-61.  Not Yet… Find answers  to clinical questions, culturally tailored education  materials , and local  resources Engage  in systematic person-centered  goal setting  and  problem solving Discuss  the emotional experience of preventing and living with diabetes Target Behaviors Reflect  on prevention efforts and self-management experiments Target Audiences Community Leaders/ Cultural Influencers Diabetes Professionals Family Leaders People with (and at risk for) diabetes
Diabetes Story Bank ,[object Object],Some videos were filmed at Association of Diabetes  Educators in Utah conference
Recruit Diabetes Bloggers http://inspiredbydiabetes.blogspot.com/
Tracking the Faces of Diabetes ,[object Object],[object Object]
Tracking the Faces of Diabetes (continued) ,[object Object]
Social Media & Next Steps
Streamline the Faces of Diabetes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building a Utah Diabetes Social Marketing Alliance ,[object Object],[object Object],[object Object],Target Audiences Community Leaders/ Cultural Influencers Diabetes Professionals Family Leaders People with (and at risk for) diabetes
Is Your Boss Anti-Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],…  Media? http://www.social-marketing.com/blog/2010/03/guest-post-pretty-pleaseconvincing-your.html   Dawn Crawford , Communications Director at the Colorado Children's Immunization Coalition, @ImmunizeCOKids  on Twitter
Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Doing More with Less: Diabetes Partnerships & Social Media

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  • 7. “ Who then can softly bind up the wound of another as he who has felt the same wound himself?” Thomas Jefferson, 1786, in a letter to a friend http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx http://www.pbs.org/jefferson/archives/documents/ih195811.htm
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  • 13. Google Documents & Collaboration
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  • 15. Goal = Support & Empower http://www.pewinternet.org/Press-Releases/2004/New-Report-on-Libraries-and-the-Digital-Divide.aspx Martha M. Funnell, Robin Nwankwo, Mary Lou Gillard, Robert M. Anderson, and Tricia S. Tang. Implementing an Empowerment-Based Diabetes Self-management Education Program. The Diabetes Educator, 2005, 31: 53-61. Not Yet… Find answers to clinical questions, culturally tailored education materials , and local resources Engage in systematic person-centered goal setting and problem solving Discuss the emotional experience of preventing and living with diabetes Target Behaviors Reflect on prevention efforts and self-management experiments Target Audiences Community Leaders/ Cultural Influencers Diabetes Professionals Family Leaders People with (and at risk for) diabetes
  • 16.
  • 17. Recruit Diabetes Bloggers http://inspiredbydiabetes.blogspot.com/
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  • 20. Social Media & Next Steps
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Notas del editor

  1. Internet a supplement, not a substitute for professionals “ I was never great at asking my doctor questions…Now I ask away and never go without asking what’s important about my health.” “… provided comfort in knowing that my symptoms were not ‘just in my head,’ “… helped me take steps to adjust to living with a chronic condition.” “ I live in a small town and it is helpful to be able to find others that have the same condition as I do.”
  2. Internet a supplement, not a substitute for professionals “ I was never great at asking my doctor questions…Now I ask away and never go without asking what’s important about my health.” “… provided comfort in knowing that my symptoms were not ‘just in my head,’ “… helped me take steps to adjust to living with a chronic condition.” “ I live in a small town and it is helpful to be able to find others that have the same condition as I do.”
  3. Age-old instinct to seek solace in the community.
  4. http://en.wikipedia.org/wiki/Pareto_principle