In his keynote, Tong Yee will be speaking about the complexity of emotion and unpack for us an understanding of crucial emotions like apathy, cynicism and indifference. We all understand how much these emotions can stunt progress and impede collaboration, but are we also cognizant of how we contribute to the origin and growth of these emotions? How can we meaningfully address them and why addressing this is a crucial pillar of our strategy come the next few decades.

1. Keynote #1
Emotionally connecting to the next 50 years
society

3. My work gives me the privilege to listen
to a wide experience of emotion

4. Listening in to authentic emotion
gives us deep insight into narrative
It is prevailing narrative that will give us
insight into the future

5. the demon child

6. Designing for impact requires us to
similarly connect to the stories that make
any one intervention resonant and relevant
if we can change the story, we can impact
the future

7. the parlour

8. the badge

9. the park

10. the park

11. the park

12. the park

13. At the heart of effective and powerful design
is empathy. This is what makes the designer
today, a leader for the 21st century.

14. Too often the designer brings the skills,
but he doesn't bring the narrative
Emotionally connecting to the next 50 years

15. Too often the designer brings the skills.
But he doesn't bring the narrative.
Yet, it is the mastery of narrative that transforms the
designer to an artist.
An artist to a change maker.
Emotionally connecting to the next 50 years

16. the parlour the park
the badge
without distinctions
we cannot see

17. the parlour the park
the badge

18. fear anger
sadness
relaxed
tension
distant close

19. Exhaustion is a prevalent experience
The pursuit of relevance is an
exhausting model

20. Apathy, Cynicism and Indifference
are not cultures to fight against
They are a natural response to a society
where we do not listen

21. the parlour the park
the badge
these stories
point to a deficit
in my society

22. fear anger
sadness
Can
i trust?
Can
i forgive?
Can
i grieve?

23. fear anger
sadness
Can
i trust?
Can
i forgive?
Can
i grieve?
I am
whole.
tenderness

24. Experience design is this age cannot
afford to shy from the profound impact
that emotional mastery can bring
Our societies, if we listen well enough,
are full of emotional content waiting
to be heard