1. Veerle Van der Sluys 1 maart 2011

2. http://www.playandgame.be veerlevandersluys@gmail.com Twitter: iveerle

3. Agenda Games & Play Serious Games “Game layer on top of the world” Explore ideas – Explore game mechanics

4. Whoplays games?Which games?Ideasfor games?

5. DEEL 1 Games and Play

6. Sources Reality isBroken – Jane McGonigal TED Talk « Gaming canmake a better world » Art of Game Design – Jesse Schell DICE 2010 Talk « Design outside the box » Talk: Visions of Gamepocalypse Rules of Play – Zimmerman and Salen PlayingVideoGames, Motives, Responses and Consequences- Peter Vorderer and Jennings Bryant PLEX Cards: designing for playfullness SCVNGR Game MechanicsFlashcards

7. http://gamesforchange.org/toolkitflash/

8. Definition Play « Play refers to those activities which are accompanied by a state of comparative pleasure, exhilaration, power and the feeling of self-initiative » J. Barnard Gilmore « Play is whatever is done spontaneously and for its own sake » George Santayana « Play is free movement within a more rigid structure » Katie Salen and Eric Zimmerman

9. Definition Play « We define playful interactivity as any human computer interaction that has at its core no pragmatic goals- in such situations users are more interested in enjoying themselves than they are in achieving a specific task » Adding Playful Interaction to Public Spaces Amnon Dekel, Yitzhak Simon, Hila Dar, Ezri Tarazi,Oren Rabinowitz,Yoav Sterman

10. http://www.youtube.com/watch?v=2lXh2n0aPyw

11. Imitation of every day life - imagination - Forgetting one’s surroundings

12. Definition Game (all games) http://www.youtube.com/watch?v=lpet4TJi41A

13. Definition Game « Games are an exercise of voluntary control systems, in whichthereis a contestbetweenpowers, confined by rules in order to produce a disequilibrialoutcome » Elliot Avedon and Brian Sutton-Smith willfully – goals – conflict rules - winner and loser

14. Definition Game « A gameis an interactive structure of endogenousmeaningthatrequiresplayers to struggletoward a goal » Greg Costikyan Interactive – challenge - internal value

15. willfully – goals – conflict – rules - winner and loser – Interactive – challenge - internal value

19. http://www.youtube.com/watch?v=cSm5NCbYbCY&feature=related

20. “Since the massivelymultiplayer online role-playing game firstlaunched in 2004, Playersplayed 50 billioncollectivehours – or 5,93 millionyears!” Reality is broken pg 52 http://www.youtube.com/watch?v=dYK_Gqyf48Y

21. “Globally, the online gamercommunity – including console, PC and mobile phonegaming – counts more than4 milliongamers in the Middle East, 10 millionin Russia, 105 million in India, 10 millionin Vietnam, 10 million in Mexico, 13 millionin Central and SouthAmerica, 100 millionin Europe, 200 million in China and 183 millionin the United States.” (playon average 13h/week) fromreality is broken pg 3

22. http://www.youtube.com/watch?v=FcRdAfIBQJs

24. Foldit Foldit is a revolutionary new computer game enabling you to contribute to important scientific research. Eterna

25. http://www.mediaweek.com/mw/content_display/special-issues/gaming-special/e3if93da65e51c14c3d550b072e2e949e16 http://www.youtube.com/watch?v=lXgG_oAFjYk&feature=player_embedded

29. Definition Game “Playing a Game is the voluntary attempt to overcome unnecessary obstacles” Clear Goal Rules Feedback System Voluntary Reality is Broken, Jane McGonigal

30. Meaning, Play and Games « The goal of succesful game design is meaningful play » « Meaningful play in a game emerges from the relationship between player action and system outcome. » « Meaningful play is what occurs when the relationships between actions and outcomes in a game are both discernable and integrated into the larger context of the game »

31. In the beginning there is the designer… withseveral (!) skills Anthropology Animation Architecture Brainstorming Business Cinematography TechnicalWriting CreativeWriting Mathematics Communication Engineering Economics Music History Sound design Psychology Management Public Speaking Visual Arts

32. In the beginning there is the designer… wholistens to his Team Audience Game Client self

33. Lenses of Game designITunesapp

34. The designer creates an experience « A gameenables the experience, but is not the experience » The lens of Essential Experience

35. The experience rises out of a game The Lens of Surprise The Lens of Fun The lens of Curiosity The lens of Endogenous value The lens of Problem-solving « a gameis a problem-solvingactivity, approachedwith a playful attitude »

36. The game consists of elements The lens of the ElementalTetrad Aesthetics Story Mechanics Technology

37. Aesthetics

38. Aesthetics Ervaar warmte en electroshocks bij “Skindeep”

39. Aesthetics This app is a dream machine that transforms the world around you into a dreamworld. It uses augmented sound to induce dreams through the headset of your iPhone and iPod Touch. It will change your perception of reality.

40. Technology 1967 http://www.youtube.com/watch?v=na6NVa7F074

41. Technology 2010

42. Technology http://www.vimeo.com/16846162

43. Technology The lens of technology

44. The lens of technology Technology The Innovator's Dilemma , Professor Clayton Christensen of Harvard Business School

45. The lens of technology Magnavox Odyssey,1972

46. The Elements support a theme The lens of Unification

47. The gamebeginswith an idea The lens of infinite inspiration The lens of the problem statement Lucero, A and Arrasvuori, J 2010. PlexCards: A source of inspirationwhendesigningforplayfulness.

48. The game is made for the player Demographics Agedemographics Cultural issues Gender issues

49. Gender issues Emotion Real World Nurturing Dialog and Verbal Puzzles Learningbyexample

50. Gender issues Mastery Competition Destruction SpatialPuzzles Trial and Error

51. The game is made for the player Psychographics LeBlanc’sTaxonomy of Game Pleasures Bartle’sTaxonomy of Playertypes Lens of the Player Lens of Pleasure

52. LeBlancTaxonomy of game pleasure Sensation Game as sense-pleasure

53. LeBlancTaxonomy of game pleasure Fantasy Game as make-believe

54. LeBlancTaxonomy of game pleasure Narrative Game as drama

55. LeBlancTaxonomy of game pleasure Challenge Game as obstacle course

56. LeBlancTaxonomy of game pleasure Fellowship Game as social framework

57. LeBlancTaxonomy of game pleasure Discovery Game as uncharted territory

58. LeBlancTaxonomy of game pleasure Expression Game as self-discovery

59. LeBlancTaxonomy of game pleasure Submission Game as masochism. LeBlancTaxonomy is not covering all …

60. Bartle’sTaxonomy of Player Types Challenge Competition http://www.gamerdna.com/quizzes/bartle-test-of-gamer-psychology (Destruction) Discovery Fellowship

61. The experience is in the Player’s mind Lens of Flow

62. http://www.youtube.com/watch?v=XoXlMK-VNo0

63. The experience is in the Player’s mind The lens of needs

64. The game improves through iteration The Waterfall Model

65. The game improves through iteration The Spiral Model

66. The gameimprovesthroughiteration ArtisticImpulse Does the game feel right? Demographics Will the intendedaudiencelikethis game enough? Experience design Is this a well-designed game? Innovation Is this game novelenough? The lens of the eightfilters The lens of risk mitigation The lens of the toy Business and Marketing Will this game sell? Engineering Is ittechnicallypossible to buildthis game? Social/Community Does this game meet oursocial and community goals? Playtesting Do the playtestersenjoy the game enough?

67. The game improves through iteration

68. Some Elements are Game Mechanics

70. Mechanic 1: Space -“Magiccircle” The lens of the functionalspace Mechanic 2:Objects, Attributes and States The lens of the Dynamic state

72. ResultantactionsThe lens of Action

74. Constitutive

76. Mechanic 5: Skills

77. Game mechanics must be in balance Fairness Symmetrical versus Asymmetrical games Challenge versus Success MeaningfulChoices Skill versus Chance Head versus Hands Competion versus Coorperation Rewards Punishment

78. Players play games through an interface The lens of control – The lens of physical interface – The lens of virtual interface

79. One kind of experience is the story

80. One kind of experience is the story The Lens of the Story “GoodStories have unity” “The CombinatorialExplosion” “Multiple endingsdisappoint”

81. Some games are played with other players “ A multiplayer online game will take four times the effort and expense to create compared to a similar single player game”

82. Competition

83. Collaboration

84. Meetup

85. Exploring other people and ourselves

86. Lenses of Game designusedon seriousgames

87. DEEL 2 Serious Games

88. Wat kunnen we LEREN van games? “Door de speler stapje voor stapje mee te nemen in het verhaal, en tegelijkertijd de complexiteit rustig op te voeren doceert de game designer de kneepjes van de game.”

89. Problems with edutainment today Little intrinsic motivation No integrated learning experience Drill-and-practice learning principles Simple gameplay Inferior graphics and technology

90. LearningPrinciplesGee JAMES PAUL GEE (2005) Learning by Design: good video games as learning machines, E-Learning and Digital Media, 2(1), 5-16. “How do good game designers manage to get new players to learn long, complex, and difficult games?” “There are many good principles of learning built into good computer and video game.”

91. I. Empowered learners Co-design Principle: Good learning requires that learners feel like active agents (producers) not just passive recipients (consumers). Games: In good games, players feel that their actions and decisions—and not just or primarily the designers’ actions and decisions—are co-creating the world they are in.

93. I. Empowered learners Customize Principle: Different styles of learning work better for different people. People cannot be agents of their own learning if they cannot make decisions about how their learning will work. At the same time, they should be able (and encouraged) to try new styles. Games: Good games achieve this goal in one (or both) of two ways. In some games, players are able to customize the game playto fit their learning and playing styles. In others, the game is designed to allow different styles of learning and playing to work.

94. II Problem Solving Well–orderedproblems PleasantlyFrustrating Skills as Strategies “People learn and practice skills best when they see a set of related skills as a strategy to accomplish goals they want to accomplish. “ http://www.youtube.com/watch?v=8xPUdFaraoQ

95. III Understanding System Thinking Principle: People learn skills, strategies, and ideas best when they see how they fit intoan overall larger system to which they give meaning. In fact, any experience isenhanced when we understand how it fits into a larger meaningful whole. Games: Good games help players see and understand how each of the elements in thegame fit into the overall system of the game and its genre (type). Players get a feel forthe “rules of the game”—that is, what works and what doesn’t, how things go or don’t go in this type of world.

96. III Understanding Meaning as action image Principle: Humans do not usually think through general definitions and logical principles. Rather, they think through experiences they have had. Games: This is, of course, the heart and soul of computer and video games. Even barely adequate games make the meanings of words and concepts clear through experiences the player has and activities the player carries out, not through lectures, talking heads, orgeneralities.

97. Gimme Gimme Gimme a Game

101. DEEL 3 Gamification

102. “Gamification is the use of game mechanics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.”

103. The blueprint There‘s an activity you want your users to do (like checking in). You give them points for performing the activity. For a certain amount of points or certain activities, they earn extras – badges, levels –, and you throw in a leaderboard to create competition.

104. Game Layeron top of the world Building a Game Layeron top of the world, Seth Priebatsch http://www.youtube.com/watch?v=Yn9fTc_WMbo&feature=related

105. Game Layeron top of the world Appointmentdynamic “people have to do something at a certain time” Influence and status “the ability of oneplayer to modify the behavior of another’sactionthroughsocialpressure” Progressiondynamic “a dynamic in whichsuccess is granularlydisplayed and measuredthrough the process of itemizedtasks” Communaldiscovery “ a dynamicwhereinanentirecommunity is rallied to worktogether to solve a challenge”

106. Pros and cons Pawned. Gamification and itsdiscontents Sebastian Deterding (@dingstweets) Playful 2010, London, 24.09.2010

107. Pros and cons “Playing video games is fun because it provides experiences of competence, self-efficacy, mastery. Conversely, not a single serious empirical study to my knowledge mentions extrinsic rewards as a crucial motivating factor.” Raph Koster A Theory of Funfor Game Design (2005)

108. “ The taskhe has to performoneach unit that passes in front of his station shouldtakeforty-threeseconds to perform – the same exact operationalmostsixhundredtimes in a workingday. Most peoplewouldgrowtired of suchworkverysoon. ButRico has been at this job for over fiveyears, and hestillenjoys it. The reason is thatheapproacheshistask in the samewayanOlympicathleteapproacheshisevent: Howcan I beat my record?” PsychologistMihalyCsikszentmihalyi