Selene Castilla
Información personal
Organización/Lugar de trabajo
ScotiabankUbicación
Mexico City Area, Mexico MexicoOcupación
Directora de UX at ScotiabankSector
Technology / Software / Internet
Sitio web
http://www.rojainc.com/RojaFolio.pdfAcerca de
Bachelor degree in Fine Arts and a Master in Information Technologies Applied on Education, have dedicated my professional life to two things: learning and teaching. After a year as a newspaper illustrator, I became an active participant during the dotcom era as part of a web design startup. Ever since, I’ve been committed to the culture of understanding the user as a starting point in solving business challenges. For the past fifteen years I have focused in the development of user experiences through innovation and design thinking methodologies, collaborating with companies such as BBVA Bancomer, Google, Cervecería Cuauhtémoc, CEMEX and Daimler; as well as impulsing the creative energy ...