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Inspiring Brand Loyalty Through Social Media
1.
Inspiring Brand Loyalty
Through Social Media March 14, 2011 Vicky Hastings
2.
About Maxwell PR
2
3.
Source: Ad Age/Ipsos
Observer 2011 3
4.
Consumers are rewarding
brands that align with their values 4
5.
And they’re vocal
5
6.
Be personaland authentic
6
7.
Affirm your values
7
8.
Involve fans in
your brand 8
9.
Engage, entertain, share
your point of view 9
10.
Make your story
easy to grasp 10
11.
Educate, but make
it fun 11
12.
Understand the importance
of bloggers 12
13.
Leverage sampling and
couponing opportunities 13
14.
Investigatelocation-based marketing
15.
Take advantage of
TripAdvisor’s owners’ center 15
16.
Surprise and delight
16
17.
Reward loyalty 17
18.
Connect directly in
the real world 18
19.
19 Inspiring Brand
Loyalty Be personal and authentic Affirm your values Involve fans in your brand Engage, entertain and share your point of view Surprise and delight Reward loyalty
20.
20
21.
Thank you! Vicky
Hastings 503.231.3086 vicky@maxwellpr.com www.twitter.com/vickyhastings
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