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Vincent@Everts.net
                                         +31647180864
                                          @vincente

                                       Fashion World
                        kasbank.com
                                       ABNAMRO


Friday, June 10, 2011
Vincent@Everts.net
                                         +31647180864
                                          @vincente

                                       Fashion World
                        kasbank.com
                                       ABNAMRO


Friday, June 10, 2011
Vincent Everts?




Friday, June 10, 2011
Vincent Everts?




Friday, June 10, 2011
Innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Friday, June 10, 2011
Innovation acceleration




                               Innovation study trips:
                               2008: China
                               2009: Russia
                               2010: Brazil




Friday, June 10, 2011
Tudou.com earlier then
                              YouTube




Friday, June 10, 2011
Tudou.com earlier then
                              YouTube




Friday, June 10, 2011
Social Media
                           2.0



Friday, June 10, 2011
• Generatie
         • X,Y, Z



Friday, June 10, 2011
• Generatie
         • X,Y, Z



Friday, June 10, 2011
• Mijn Tools




Friday, June 10, 2011
Videoblogger




Friday, June 10, 2011
Videoblogger



                        Talk to Me!




Friday, June 10, 2011
• kassa




Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
internet connected TV




                                            bron: GfK
Friday, June 10, 2011
internet connected TV


                               2010: 7%


                                            bron: GfK
Friday, June 10, 2011
internet connected TV


                               2010: 7%
                               2011: 15%
                               2013: 60%
                                            bron: GfK
Friday, June 10, 2011
Apple TV




Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Power of
                        online Video


Friday, June 10, 2011
Friday, June 10, 2011
YouTube uploads
                          per minuut




Friday, June 10, 2011
YouTube uploads
                            per minuut
                                                                                                    33




                                                                                                    22




                                                                                                    11




                        2007 I   2007 II   2008 I                                                   0
                                                    2008 II   2009 I   2009 II   2010 I   2010 II


Friday, June 10, 2011
Friday, June 10, 2011
2 miljard video’s per dag
                  33 uur video upload per minuut
   Bezoekers 15 minuten per dag
         In 60 dagen wordt net zoveel geupload als
             3 TV kanalen in 60 jaar uitzenden

                        2 de   zoekmachine wereldwijd
                               1 miljard abonnees
Friday, June 10, 2011
Friday, June 10, 2011
3 miljoen leden gebruiken
                        auto-share om video’s te delen
                 1 Tweet levert 7 bezoekers
                            Video consumptie per dag:
                            Facebook: 46.2 jaar
                            MySpace: 5.6 jaar
                            Orkut: 12.7 jaar
                            Hi5: 1.2 jaar
Friday, June 10, 2011
Life of a YouTube video




                                             bron: Silicon Alley Insider

Friday, June 10, 2011
What are they looking?




                                  bron: Frank N. Magid Media Futures 2010: Online video
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
iPhone 4




Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Make your
                        own company
                         TV Channel

Friday, June 10, 2011
Make your
                        own company
                         TV Channel

Friday, June 10, 2011
www.yubby.com
Friday, June 10, 2011
www.yubby.com
Friday, June 10, 2011
Search automatically
                          on 30 networks




Friday, June 10, 2011
www.yubby.com
Friday, June 10, 2011
First week
                        users send in 2000 video’s
                         300.000 unique viewers

                                www.yubby.com
Friday, June 10, 2011
Friday, June 10, 2011
Volg Vincent Everts live
                                        in zijn elektrische Leaf


                  - Live auto lifestats
                  - Live 1.6mbit streaming video
                  - Live Google maps
                  - Twitter with driver
                  - Twitter with Car
                  - Interviews




Friday, June 10, 2011
Volg Vincent Everts live
                        in zijn elektrische Leaf




Friday, June 10, 2011
Internet is pain!




Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
What are we going to talk about?




Friday, June 10, 2011
What are we going to talk about?

                     Web 1.0 Viral Marketing (PP)
              time consumption                                             travel


                  RSS Explained Web 2.0 Kindle
          explained Marketing 2.0 Google Adwords Tudou
                            Google Docs   Online video elections 2.0
                              Twitter Amazon Yubby Co-Creation
                        Multitasking
              Google Streetview Online collaboration Social tools

                           Dell Sucks     Support 2.0 Viral Marketing
           Kryptonite Lock       Enterprise 2.0             VMS Zoomz HD   ebay
                            news resume VMS Google trends

Friday, June 10, 2011
Web
                        1.0




Friday, June 10, 2011
Web
                        1.0




Friday, June 10, 2011
7


Friday, June 10, 2011
7


Friday, June 10, 2011
7


Friday, June 10, 2011
7


Friday, June 10, 2011
7


Friday, June 10, 2011
How do we spend our time?

                                      4%
                                 6%
                                           39%
                           19%


                                  33%




Friday, June 10, 2011
How do we spend our time?

                TV:     39% 178 min.               4%
                                              6%

             Radio:     33% 151 min.                    39%
                                        19%
          Internet:     19%   86 min.

     Newspaper:         6%    20 min           33%
       Magazines:       4%    18 min
                                        TV              Radio
                                        Internet        Newspapers
                                        Magazines
Friday, June 10, 2011
Time & advertisement
                                TV 3 hours/day/user
                                Advertisement €200M public + €600 commercial
                                advertisment/hour TV watching € 0,06

                                Time online: 1,5 h pp/day
                                Online adds €500M/yr
                                Adds € 0,07 pp/h

                                NewsPapers 20 min/day
                                €750M adv revenue
                                Adds € 2,00 pp/h

                                Magazines18 m/day
                                Advertisement €700
                                Reclame inkomsten: € 2,50 pp/ph

Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Comscore: CPA/CPC
                        You are not rewarded for what you do




Friday, June 10, 2011
Comscore: CPA/CPC
                          You are not rewarded for what you do




                         85% never clicks on anything during the month
                                  3% does 80% of the clicks
                        80% increase in visiting websites within 2 month
                                   100% increase in search
                                 17% increase in offline sales
                                 27% increase in online sales
Friday, June 10, 2011
• $32 billion sales
                        • 1 Billion searches/day
                        • Money from Adwords
                        • Almost nothing from
                          Youtube, Google earth/
                          map, gmail, apps etc




Friday, June 10, 2011
Google adwords
           •Easy to set-up
           •Easy to budget
           •Price per keyword
    Also on
    YouTube

Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Why call
Friday, June 10, 2011
                        via computer?
It’s
                        personal!


Friday, June 10, 2011
It’s
                        personal!


Friday, June 10, 2011
It’s
                        personal!


Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
MS Paid $6bn for online
  advertising company aQuantive
  in 2007

  $40B for Tmobile USA




Friday, June 10, 2011
MS Paid $6bn for online
  advertising company aQuantive   668M clients
  in 2007                         145M active users/month
                                  207B minutes +39B minutes 2010
  $40B for Tmobile USA            $13/$52 user
                                  $5/yr
                                  $860M/2010
                                  9x Sales
                                  Business?



Friday, June 10, 2011
MS Paid $6bn for online
  advertising company aQuantive   668M clients
  in 2007                         145M active users/month
                                  207B minutes +39B minutes 2010
  $40B for Tmobile USA            $13/$52 user
                                  $5/yr
    “Microsoft has                $860M/2010
    always had the                9x Sales
    ability to take really        Business?
    great technology
    and ruin it”
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Complexity is huge! TBG-digital




Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
§



Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
85


Friday, June 10, 2011
Tablet market in 2014




                             86


Friday, June 10, 2011
87


Friday, June 10, 2011
88


Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
SonicView




Friday, June 10, 2011
Playmate




                        93


Friday, June 10, 2011
Playmate




                        93


Friday, June 10, 2011
94


Friday, June 10, 2011
IMPACT ON BUSINESS
                                             12



Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
DELL Case




Friday, June 10, 2011
DELL Case




Friday, June 10, 2011
Dell notebooks




Friday, June 10, 2011
Dell notebooks




Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Online bestedingen
                          2009: 7,3 miljard euro

                        2010: 9 miljard euro

                Web-influenced 48
Friday, June 10, 2011
                     miljard                       bron: thuiswinkel.org
Social tools   Productinformatie
Friday, June 10, 2011
Social tools   Productinformatie
Friday, June 10, 2011
Friday, June 10, 2011
Product info    what else do people buy

                            what do they recommend?

                            Description of customers

 Social tools              90% social tools
                            What do they buy in the end?
                            what else?
                            Tags of clients
                            review of the reviews
                            reviews of the customers
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
beta




Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, June 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, June 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, June 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, June 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, June 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, June 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, June 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Friday, June 10, 2011
Who talks



Friday, June 10, 2011
Friday, June 10, 2011
Customer service




Friday, June 10, 2011
Customer service




Friday, June 10, 2011
Friday, June 10, 2011
It’s now mainstream!




Friday, June 10, 2011
It’s now mainstream!




Friday, June 10, 2011
“What are you doing in 140 characters”




Friday, June 10, 2011
•s




Friday, June 10, 2011
•s




Friday, June 10, 2011
Social Networking



Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Wordprocessing 1951




Friday, June 10, 2011
Wordprocessing 1985




Friday, June 10, 2011
Wordprocessing 1985




Friday, June 10, 2011
Wordprocessing 2008




Friday, June 10, 2011
Wordprocessing 2008




Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
Online collaboration
Friday, June 10, 2011
Revisions
Friday, June 10, 2011
                        compare
Web 2.0 Trend:
                         Co-Creation


Friday, June 10, 2011
Friday, June 10, 2011
Friday, June 10, 2011
49


Friday, June 10, 2011
Friday, June 10, 2011
Social Media
                           2.0



Friday, June 10, 2011
Vincent Everts
                               www.vincente.nl
                               www.yubby.com
                              www.interimic.nl
                             vincent@everts.net
                           www.twitter.com/vincente
                                +31647180864
Friday, June 10, 2011

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