Trends rondom web Web1.0 en de overgang naar Web2.0. Social networks, communicatie en marketing 2.0.

1. De digitale wereld en
de consument
Vincent Everts december 2007
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2. Who is
Vincent Everts
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3. InterimIC innovation acceleration
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4. InterimIC innovation acceleration
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5. PCzapper white label video portals
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6. CONTENTS
EXTRA’S
 Web 2.0 explained
Web 1.0
  RSS Explained
Web 2.0
  Day of the Longtail
Online Marketing
  Doritos Superbowl
 Google Streetview
Communication 2.0

 Viral Marketing (PP)
Social Networking

 Dell Sucks
Internet goes mobile

 UPC High Definition
Living room 2.0
  Kryptonite Lock
What next?!

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7. WEB 1.0
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8. 7
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9. Broadband penetration internet households
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10. Broadband penetration internet households
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11. Broadband penetration internet households
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12. Broadband penetration internet households
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13. • Youth
trendsetters
• Elderly
follow (fast)
• Professionals
natural
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14. • Youth
trendsetters
• Elderly
follow (fast)
• Professionals
natural
Bron: Trendbox Internet Monitor 2006
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15. • Youth
trendsetters
• Elderly
follow (fast)
• Professionals
natural
Bron: Trendbox Internet Monitor 2006
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16. How do we spend our time?
TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 26 min
Magazines: 4% 18 min
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17. More than two-thirds of Net users multi-task; nearly
half sometimes listen to the radio while online
“Do you ever do any of the following while using the Internet / emailing at home?”
Listen to music/radio 47.60%
Have the TV on 34.50%
Telephone people 32.90%
Eat 22.60%
EU-5
Play computer/PC games 15.30%
Have friends over 12.20%
Read magazines / newspapers 5.50%
Never do anything else while online 29.70%
Base: Net users
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Source: Forrester’s Consumer Technology Adoption Study, Q4 2005
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18. Net users in their teens and 20s are far more
likely to multi-task
“Do you ever do any of the following while using the Internet / emailing at home?”
Listen to music/radio
80% Have the TV on
Telephone people
Eat
Play computer/PC games
Have friends over
60%
Read magazines/newspapers
Never do anything else while online
40%
20%
0%
16-18 19-20 21-24 25-29 30-34 35-39 Age
40-44 45-49 50-54 55-59 60-64 65 +
Base: EU-5 Net users 11
Source: Forrester’s Consumer Technology Adoption Study, Q4 2005
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19. IMPACT ON BUSINESS
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20. 13
FD: 08/11/06
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21. 13
FD: 08/11/06
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22. DELL Case
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23. DELL Case
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24. DELL Case
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25. DELL Case
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26. DELL Case
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27. 15

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29. 15
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30. 16
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31. 16
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32. 16
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33. 17
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34. 17
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35. 17
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36. 17
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37. 17
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38. 17
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43. 20
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44. 20
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45. 20
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46. 20
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47. 20
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48. 21
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49. 21
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50. 21
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51. 21
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52. NEWS
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53. 24

54. Top 10 news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
9. Nrc.nl
10. MSN
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55. Top 10 news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
9. Nrc.nl
10. MSN
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56. Top 10 news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
9. Nrc.nl
10. MSN
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57. Top 10 news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
9. Nrc.nl
10. MSN
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58. 25

59. 25

60. 25

61. 26

62. 27

63. WEB 2.0
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64. 29
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65. 29
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66. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• Bloglines
• Del.icio.us
• Youtube
• Hyves
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67. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• Bloglines
• Del.icio.us
• Youtube
• Hyves
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68. 1,4 nieuwe blogs per seconde…
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69. 1,4 nieuwe blogs per seconde…
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70. 1,4 nieuwe blogs per seconde…
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71. 1,4 nieuwe blogs per seconde…
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72. 1,4 nieuwe blogs per seconde…
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73. 1,4 nieuwe blogs per seconde…
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74. 1,4 nieuwe blogs per seconde…
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75. 1,4 nieuwe blogs per seconde…
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76. 32

77. RSS
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78. 34
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79. 34

80. 71
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81. Track and trace!
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82. Wie o Wie
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83. 35
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15-02-07 ROOS - Regionale TV in 2010
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84. 35
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15-02-07 ROOS - Regionale TV in 2010
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85. 35
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15-02-07 ROOS - Regionale TV in 2010
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86. 35
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15-02-07 ROOS - Regionale TV in 2010
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87. 36
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88. 43%
24%
10%
9%
6%
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89. 40
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90. 40
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91. 40
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92. 40
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93. Brand and consumers
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94. 37
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95. The Long Tail
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96. The Long Tail
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97. The Long Tail
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98. The Long Tail
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99. Web 2.0 trend:
EVERYTHING IS ONLINE
-
SOFTWARE AS A SERVICE
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100. 40
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101. 40
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102. 40
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103. 40
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104. 40
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105. Google Trends
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106. Google Trends
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107. Best WEB 2.0 software
• Social Bookmarking del.icio.us
• Web 2.0 Start Pages Netvibes
• Online To Do Lists Voo2do
• Peer Production News digg
• Image Storage and Sharing Flickr
• Web-Based Word Processing Google Docs
• Online Calendars Google Calendar
• Project Mgt & Team Collaboration BaseCamp
• Mindmapping Mindmeister
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108. Salesforce, showing the way
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109. Web 2.0 trend:
MASHUPS
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110. Mashup
a web application that combines
data and/or functionality from
more than one source into a
single integrated tool
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111. Voorbeelden
• Populairst met Google Maps/Earth:
30.000 mashups
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112. Voorbeelden
• Populairst met Google Maps/Earth:
30.000 mashups
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113. Voorbeelden
• Populairst met Google Maps/Earth:
30.000 mashups
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114. Voorbeelden
• Populairst met Google Maps/Earth:
30.000 mashups
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115. Voorbeelden
• Populairst met Google Maps/Earth:
30.000 mashups
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116. Voorbeelden
• Mashups stap naar semantische web?
• Geotagging van foto’s
• Google Maps populairst
(30.000 mash-ups)
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117. Voorbeelden
• Mashups stap naar semantische web?
• Geotagging van foto’s
• Google Maps populairst
(30.000 mash-ups)
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118. Voorbeelden
• Mashups stap naar semantische web?
• Geotagging van foto’s
• Google Maps populairst
(30.000 mash-ups)
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119. Voorbeeld
• API: Google Maps
• Bron: Architecture 2030 study on climate
change
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120. Voorbeeld
• API: Google Maps
• Bron: Architecture 2030 study on climate
change
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121. Heel veel soorten mashups
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122. Heel veel soorten mashups
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123. Voorbeeld: Upcoming scrobbler
• API:Last.fm en upcoming.org
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124. Voorbeeld: Upcoming scrobbler
• API:Last.fm en upcoming.org
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125. Userinterfaces: Marketmap
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126. Web 2.0 trend:
USER GENERATED CONTENT
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133. 44
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137. 46
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138. Web 2.0 trend:
CO-CREATION
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140. 49
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142. 50
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143. 65
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144. 65
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145. ONLINE MARKETING
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146. Online advertising spending is now
growing at over 30% (dollars in billions)
Source: eMarketer, 2006 58
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147. Search Engine Marketing market
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148. 69

149. 69

150. • $10 billion sales ($10),
• Marketvalue 150b
• 200 million/day
• 50% market share
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151. 61
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152. 61
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153. Landing pages
• Prospect ‘lands’ on page after clicking on ad
• Specific information about proposition
• Should cause prospect to act
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154. Example landing page
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155. Example landing page
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156. Example landing page
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157. 62
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158. MARKETING 2.0
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159. 65
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160. 65
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161. 65
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162. 66
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163. Viral Marketing
• Low costs
• Viral spread
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164. 68
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165. 72
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166. 72
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167. 72
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168. 72
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169. 72
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170. 72
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171. 73
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172. 73
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173. 73
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174. 73
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175. 73
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176. COMMUNICATIE 2.0
75
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177. MSN
• NL: 5.8 mln actieve
gebruikers
• WW: ± 400 mln
• NL < 20 jaar: 90%
MSN
• 50 mln ‘gesprekken’
per dag
• Vergelijk: 90 mln
telefoon…
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178. MSN
Gebruik MSN per leeftijdsgroep
90.00%
90.000%
• NL: 5.8 mln actieve
gebruikers
76.875%
• WW: ± 400 mln
63.750%
• NL < 20 jaar: 90%
MSN
50.00%
• 50 mln ‘gesprekken’
50.625%
per dag 40.00%
• Vergelijk: 90 mln<20
37.500%
20-35 35-49
telefoon…
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179. Corporate IM
• 10% of business allows use
of MSN
• Employess use it anyway
(webmessenger.msn.com)
• IT-staff considers MSN
dangerous. Just like they did
with email…
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180. 84

181. 84

182. 84

183. Communicatie 2.0
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184. 80
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185. 81
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186. 81
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187. 82
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188. 82
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189. 82
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190. HUISWERK
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191. 90

192. SOCIAL NETWORKING
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193. 85
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194. 86
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195. 86
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196. 86
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197. 86
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198. 86
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199. 86
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200. 86
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201. 86
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202. 94

203. 94

204. 94

205. 94

206. INTERNET GOES MOBILE
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207. Mobile Internet
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208. Mobile Internet
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209. Mobile Internet
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210. Everything mobile
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211. Everything mobile
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212. Everything mobile
• Hyves
• Nu.nl
• Funda
• YouTube
• Mobile payment
• DAG
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213. Everything mobile
• Hyves
• Nu.nl
• Funda
• YouTube
• Mobile payment
• DAG
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214. iPhone met echte browser
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215. iPhone met echte browser
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216. Google's Phone!
Android
Motorola, HTC
NTT DoCoMo,
T-Mobile,
Sprint, China
Mobile +30
others
NOT!
Nokia,
Research in
Motion,
Microsoft,
Apple
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217. New services: location, location, location
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218. New services: location, location, location
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100

219. Mobile, Social, Location
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220. Mobile, Social, Location
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221. Mobile, Social, Location
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222. Mobile, Social, Location
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223. THE LIVING ROOM
TV 2.0
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224. 104

225. 104

226. 104

227. TV anywhere, anytime, any place
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228. TV verkopen Nederland
1,5 Mio
1,2 Mio
BOOM
quot;Plattequot; TV
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229. TV verkopen Nederland
1,5 Mio
1,2 Mio
BOOM
quot;Plattequot; TV
106

230. TV verkopen Nederland
1,5 Mio
1,2 Mio
BOOM
quot;Plattequot; TV
106

231. New kinds of television
• Digital TV
• HD TV
• Harddisk recorder / PVR
• IP TV
• Mobile TV
• Web TV
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232. PVR – personal video recorder
• 120% of USA households
• Threat to big networks
• Dutch advertising bureau (SPOT) says:
impact only 7%, “Don’t you worry”
• SKY reports 60% skips commercials
• NL: 55% PVR owners skips commercials
108

233. Penetratie harddisk recorders (voorspelling)
2007 jaar van HDD recorder massapenetratie
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234. 110

235. 111

236. Internet TV
• Streaming
– Content providers
– Semi-professional
– Internet underground
– Sharing
– Personal
• Downloadable
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237. WHAT NEXT?!
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238. 114

239. Conference wiki
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240. Invitation is an Art
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241. Executive Blog
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242. 80
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243. 82
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244. 82
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245. 82
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246. 120

247. PCzapper white label video portals
4
121

248. Innovate at 3 different levels
• One M2 around you
• Within your organisation
• With the outside world
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249. 112
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250. Vincent Everts
www.vincente.nl
www.interimic.com
vincent@everts.net
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251. Media- en communicatie-uitgaven
• Mobiel: 5,7 mld (15 mln) • Per huishouden:
– € 250 breedband
• Vaste tel: 2,7 mld (6,7 mln)
– € 384 telefoon
• Kranten: 1,5 mld (4.5 mln)
– € 180 televisie
• TV (kabel): 1,4 mld (6,7 mln) – € 200 krant
• Breedband: 1 mld (2,5 mln)
• Per persoon:
• Boeken: 1,3 mld
– € 384 mobiel
– € 30 boeken
• Reclame: 4,5 mld.
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252. Tijdbesteding vs reclame inkomsten
• Tijd online: 1,5 uur pp/per dag  120 mln uur/week
 6 mld uur/jaar
Online reclame 400 mln/jaar
 Inkomsten per uur: 400/6.000 = € 0,07
• Tijd televisie: 3 uur per dag  250 mln uur/week
 13 mld uur/jaar
Totale reclamegelden 200(publiek) + 600(commercieel) = 800 mln/jaar
 Inkomsten per uur: 800/13.000 = € 0,06
Leestijd kranten: 26 min/dag  4.5x2=9 mln bereik
 1,5 miljard uur/jaar
Kranten 750 miljoen advertentie
 Inkomsten per uur: 750/1500 = € 0,50
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