The challenge with social media is that there just isn't enough time. Here we provide you with a 7 step plan to maximize your social media efforts in 2015.
7. - Who do you want to reach on social media?
- What is your ideal prospect profile?
- Do you know where and how to target them?
- Use techniques to gain a deeper understanding
of their needs, problems, interests, etc.
11. - Use your company logo so you’re more easily
recognized.
- Be careful with copyright laws.
- Size matters on Pinterest. Make sure your
pins are at least 800×1200 pixels.
- Humanize your content by showing how your
customers are using your products and
services.
13. - What kind of content will you create that your
audience wants, needs and loves?
- Determine the frequency of pinning.
Monthly, weekly, daily – have a well thought out plan.
- Stick to a regular schedule
- Know the key times to use each platform to reach
your customers
- Use a Pinterest scheduling tool like ViralTag
15. - Leverage your other socials like Facebook and
Twitter.
- Include your top pins in your email marketing. Let all
of your subscribers know that you're on Pinterest and
tell them why they should follow you.
16. - Promote your social media profiles. Add icons
linking to each network on your website, in your
email signatures, and in all your marketing
materials.
18. - Before you start your social media campaign
establish metrics that are associated with your
business goals.
- Decide how often you want to monitor your
results.
19. - Determine which analytics tools you will you use
to measure your results.
- Track & measure ROI accurately. Make sure the
person you are paying to do the job for you is
actually earning their paycheck.
20. FINAL STEP:
Sign up for a FREE trial of Viraltag today
and start streamlining your social media
visual content strategy.