Christoph Holz about bringing intuition back into the game of analytics by using #Data Visualisation. The first vertical he wants to conquer is Social Media. Later on, every field dealing with Big Data is going to be visalyzed.

1. WHATS GOING
TO COME?
What’s the Mass Market
Killer App for Data Driven Society?

2. DATA SCIENTISTS
ARE THE SOLUTION
In U.S. alone there will be jobs for
181,000 Data Scientists in 2018
PROBLEM

3. A WELL KNOWN
PROBLEM?
1910 predicted
a maximum of 5.000 cars

4. WHAT WAS BENZ’S
INNOVATION?
Limitation of chauffeurs
from engineering schools

5. THE SAME IS HAPPENING
IN ANALYTICS
Self driven cars for everyone
Innovation:simplify usage

6. BIG DATA AND ANALYTICS
PREDICTION 2015
Visual Data Discovery Tools
growing 2.5x faster than BI market
Newclassoftools

7. SOLUTION: „DO IT
YOURSELF“ ANALYTICS
This enabler of enduser self service
will become a requirement for all
enterprises by 2018 …

8. WHY CONVENTIONAL
ANALYTICS SUCKS?
Statistics are stripping
away much of the riches
of the original data
Miriah Meyer -TED Fellow
Actionable KPI’s
calculation
irreversible

9. WHAT’S THE NEXT STEP
IN DATA MANAGEMENT?
Data Managers need to
develop Mental (Data) Models
to stay in control of big data sets
IMAGINE ATC METRICS LIKE
‣ 230 PLANES IN AIRSPACE
‣ 610 MPH AVERAGE SPEED

10. ACTIONABLE
MENTAL MODELS
Bringing back Intuition
to Data Analysis

11. BIG DATADISCOVER THE VALUE

12. ZUSATZTEXT
ZUSATZTEXT
BIG DATADISCOVER THE VALUE
VISUAL METAPHORS
www.visalyze.com

13. ZUSATZTEXT
ZUSATZTEXT
BIG DATADISCOVER THE VALUE
VISUAL METAPHORS
www.visalyze.com

14. ZUSATZTEXT
ZUSATZTEXT
BIG DATADISCOVER THE VALUE
VISUAL METAPHORS
www.visalyze.com

15. ZUSATZTEXT
ZUSATZTEXT
ENGAGE ON TARGET
BIG DATADISCOVER THE VALUE
VISUAL METAPHORSActionableDataVisuali-sation
www.visalyze.com

16. FIRST
VERTICAL
Visual Metaphors for
Social Media Management
Map Gravity
System
Sound
Wave
Cell
Structure

17. EXAMPLE FROM FACEBOOK:
WHAT IS HAPPENING INSIDE?
This seems to be a fairly successful Facebook page.
Where can you see that? Right.You can’t. Maybe you
see some postings. But what is happening to the rest?
What is happening inside the postings? Don’t you
need to know to stay on top of your community?

18. WHAT ARE PEOPLE
TALKING ABOUT?
Specific Value Proposition:
‣ Verify content strategy - AB Testing
‣ Spot opportunity patterns for engagement

19. WHO IS TALKING TO YOU
AND YOUR COMPETITION?
Why is Jesse Gonzales and a lot of other people takling to Mercedes and Audi at the same time?
Specific Value Proposition:
‣ Discover Superfan behavior and nurture
‣ Contain Troll infection in their Network

20. SHARE OF VOICE
„SOUNDWAVE"
It seems on Facebook Tesla is already ahead of other car brands - except BMW.
Specific Value Proposition:
‣ Get intelligent alerts of real time trends
‣ Compare to competitors - decode strategy

21. TRY IT OUT
GIVE FEEDBACK!
free.visalyze.com

22. WHATS GOING
TO COME?
What’s the Mass Market
Killer App for Data Driven Society?

23. Advanced Analytics
with
expectations
HYPE CYCLE
JULY 2015
Self-Service
Citizen Data
Science
Self-Service Delivery
GARTNER delivers technology research
to global technology business leaders
to make informed decisions on key initiatives

24. IT’S YOUR DATA
TAKE BACK CONTROL!
Self-explanatory
Visual Data Management Tools
empowering the people .