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Accelerated Startup - #Idea-to-IPO
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Vitaly Golomb
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Presented at Geekdom San Francisco for Idea to IPO May 13th, 2015
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Accelerated Startup - #Idea-to-IPO
1.
ACCELERATEDSTARTUPA.K.A.DON’TBEAF***INGWANTREPRENEUR VITALYM.GOLOMB @VITALYG MAY13th,2015
2.
VITALYM.GOLOMB//SANFRANCISCO&THEWORLD golomb.net // @vitalyg ✓
BORNINUKRAINE,GREWUPINCUPERTINO-STARTUPSSINCEAGEOF13 ✓ SPEAKER&MENTORIN20+COUNTRIESANNUALLY ✓ FOUNDEDDESIGNFIRMINUSANDEUROPE ✓ FOUNDEDKEENSYSTEMS-ECOMMERCEFOR$700BPRINTINDUSTRY ✓ EXECUTIVEPRODUCER“STARTUPADDVENTURE”EVENTS ✓ CO-FOUNDEDCCCSTARTUPSTOFUNDTOPEMEASTARTUPS ✓ DEGREEINCOMPUTERANDVIDEOIMAGING ✓ GUESTLECTUREDATSTANFORD,UCBERKELEY,ANDOTHERS ✓ CONTRIBUTEDARTICLESTOTECHCRUNCHANDOTHERS ✓ PUBLISHING“ACCELERATEDSTARTUP”IN2015 ✓ DIRECTEDDOCUMENTARY“STARTUPSPRING”-FALL2015
3.
LOCAL MARKETPLACE FOR ANYTHING
PRINTED www.printmo.co www.keenprint.com
4.
www.startupaddventure.co FROMSILICONVALLEYTOTHEWORLD “TheTEDofStartups” www.cccstartups.com @cccstartups UNLOCKINGGEOGRAPHIES ENABLINGEXCEPTIONALFOUNDERS
5.
corporate people startup people ! expertsinonearea ! yearsclimbingladder !
stablelifestyle ! realresponsibilities ! lifebalance ! generalists ! earlystart ! cheaplifestyle ! nothingtolose ! nothingelsematters
6.
7.
SOWHATTHEF*** ISASTARTUP?
8.
ASTARTUPIS... anexperimentinsearch ofabusinessmodel-steveblank
9.
SCALABLE STARTUP TRANSITION COMPANY businessmodelfound product/marketfit repeatablesalesmodel managershired break-even profitable rapidscale newseniormanagement ~150people “astartupisnotasmaller versionofalargecompany”-steveblank
10.
ASTARTUPISACOMPANY THATISCONFUSEDABOUT: 1.WHATITSPRODUCTIS, 2.WHOITSCUSTOMERSARE, 3.HOWTOMAKEMONEY -DAVEMCCLURE
11.
“ASTARTUP’SDEFAULT STATEIS#FAILURE.ASA FOUNDER,YOUHAVETO WORKTOUNFAILIT.” -VITALYM.GOLOMB
12.
whywouldyouwantto startacompany?
13.
getgoodgrades gotoagoodcollege getinagoodcompany getregularpromotions retire,playgolf,die normalcareer
14.
startupcareer ifsuccessful whatpeoplethink itlookslike whatitreally lookslike
15.
entrepreneurship isamentaldisorder
16.
butittakesa littlecrazy... tochange theworld
17.
so,whyareyoudoingit?
18.
forthe money?
19.
fortheIPOmoney?
20.
50 100 150 200 250 1999 2000 2001
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 numberoftech ipossince1999 26 <50
21.
fundedstartup successrate 30%fail 30% unprofitable 30% somewhat profitable 10%big success
22.
BYTHEWAY... #FAILUREIN STARTUPSIS OVERGLORIFIED
23.
FAILUREIS ahardlesson
24.
1sttimefounder18% repeatfailedfounder20% repeatsuccessfulfounder30% theoddsareagainstyou
25.
you’llgetacquiredif youareluckyandgood
26.
freedom?
27.
normaljob: oneboss
28.
startup: everyuser isyourboss
29.
haveafamily? theywillsuffer
30.
“asastartupceo,islept likeababy. iwokeup every2hoursandcried.” -benhorowitz
31.
feeling defeated yet?
32.
ALESSONINTEAMMORALE jess lee -
“why startup founders are always unhappy”
33.
goodnews: youcanimprove yourchances
34.
findaproblem youcan’tlive without solving
35.
don’tbuildtechnology lookingforaproblemtosolve solveapainfulproblem
36.
whatisallthisleanbullshit?
37.
lean=quickiterations
38.
morechancesto solvetheproblem
39.
morechancesto#unfail
40.
sowhat’sagoodstartup?
41.
firstthingsfirst
42.
NOTHINGMATTERS MORETHANTRACTION
43.
solvesapainfulproblem foraspecificcustomer
44.
howcanyoubesure you’resolvingaproblem?
45.
HOWISITCURRENTLY BEINGSOLVED?
46.
nocompetitors = noproblem = nomarket
47.
stopcoding getoutofthebuilding talktoyourcustomers faceyourfears validateassumptions
48.
HOWAREYOUDIFFERENT ANDBETTER? HARD?EXPENSIVE?SUCKS?
49.
F’IN
50.
ARISINGTIDE LIFTSALLBOATS
51.
what’syourbusinessmodel?
52.
symmetric customerpays forexperience
53.
asymmetric 3rdpartypays forcustomer
54.
DOESITscale?
55.
$2,000,000 $4,000,000 $6,000,000 $8,000,000 Craigslist Apple Facebook
Google Amazon McDonalds revenueperemployee$7.4M $1.87M $1.23M$1.24M $578K >$15K
56.
don’tforget: youarebuildinga repeatablebusiness
57.
measureeverything
58.
internet-driven customeracquisition
59.
mainingredient:team
60.
hiringishard
61.
" much money "
stability " support structure " a long-term plan ! stock ! flexibility ! chance to make a difference whatyou don’thave whatyou dohave
62.
BUSINESSwithdomainexpertise DESIGN ENGINEERING balancedstartupteam
63.
whatisyour unfairadvantage?
64.
ACCOMPLISHMENTS MONEYRAISED? PARTNERSHIPS? GROWTH?
65.
ITISEASIERTOSTARTUP ANYWHERENOWTHENIN SILICONVALLEYIN1999
66.
67.
thenewtools ofthetrade
68.
VENTURE CAPITAL ISCHANGING
69.
SEEDSELLADREAMSERIESABETTERHAVETRACTION
70.
SOURCE: STEVE BLANK
71.
SOURCE: SEED DB MEDIANEXIT=$20M
72.
BONUSRAPIDFIRESURVIVALTIPS
73.
THEONLYTHINGTHATCANPREPAREYOUTO RUNASTARTUPISTOWORKINASTARTUP
74.
PICKYOURCONFOUNDERSCAREFULLY,TEAM BREAKUPSAREHARDERTHANDIVORCES
75.
YOUCAN’TOUTSOURCEYOURCORE COMPETENCY-YOUMUSTBEABLETO DESIGN,BUILD,ANDMARKET
76.
YOURCHANCESOFSUCCESSARESMALL GOFORBIGANDGROWINGMARKETS
77.
DON’TCONFUSEANIDEAOR TECHNOLOGYWITHABUSINESS
78.
DON’TFALLINLOVEWITHYOURPRODUCT THATISYOURCUSTOMERS’JOB
79.
DON’TIMITATECOMPETITION TALKTOYOURCUSTOMERSINSTEAD
80.
MOVEFASTORDIE.DON’TDELAYLAUNCHING YOURPRODUCTWILLNEVERBEPERFECT
81.
“EVERYONE”ISNOTATARGETMARKET PICKACUSTOMER,SOLVETHEIRPROBLEM
82.
KEEPITSIMPLEANDDON’TOVERBUILD YOUAREPROBABLYDEFINITELYWRONG
83.
DOUNSCALABLETHINGSTOPROVETHERE ISABUSINESS-SCALEONLYAFTERTHAT
84.
DON’TSPENDMONEYONANYTHINGTHAT’S NOTRELATEDTOGETTINGCUSTOMERS BEFOREACHIEVINGPRODUCT-MARKETFIT
85.
DON’TCUTCORNERSONYOURBUSINESS USECONTRACTS,PROPERACCOUNTING
86.
HIRESLOW,FIREFAST-NEVERHIRELOSERS
87.
“GOINGVIRAL”ISNOTABUSINESSPLAN SETASIDEMONEYFORMARKETING
88.
DON’TTAKESET-BACKSPERSONALLY GETUSEDTOHEARING“NO”
89.
NOONEWILLSTEALYOURSTUPIDIDEA TALKABOUTITANDGETFREEADVICE
90.
DEVELOPAVISIONANDFOCUS DON’TTURNINTOACONSULTINGCOMPANY
91.
CHASECUSTOMERS,NOTINVESTORS
92.
DON’TRELYONADVISORS,MENTORS, ORPARTNERSTOBUILDYOURBUSINESS
93.
KNOWWHENTOSTOPSOCIALIZING ANDGOINGTOEVENTS-GETTOWORK
94.
unlessofcourseyouare comingtooneofour’s
95.
COMINGIN2015 download 1STCHAPTER FOUNDERCO.COM want theSE slides? FOLLOW
@VITALYG