managing customer acquisition

Dr(c).Sandy Wahyudi,MM,MA. BPU- Universitas Ciputra

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Targeting Positioning Awareness Product/ service expectations Product/ service experience Satisfaction Repeat purchasing Trial Value introductory pricing Price Price expectations

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Method & tools for Customer acquisition #1 Database and data sources #2 Metrics and accounting #3 Data analysis tools Prospect database Customer profile Causal marketing Computing CA equity Acquisition metric Profiling Regression scoring

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managing customer acquisition

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managing customer acquisition