You Name It

You Name It! The Complete " How-To " Guide For Naming a New Business Wallamboklang Rynjah Department of Management Studies Pondicherry University From the Article “You Name It! The Complete "How-To" Guide For Naming a New Business” By Phillip Davis, President, Tungsten Brilliant Brand Marketing http://www.puretungsten.com/articles/you-name-it-the-complete-how-to.html

We need a name... is tomorrow a reasonable deadline?

Start the naming process early in the planning stage. Make a list of all the competitors in your field Decide who will have input in the naming decision Get down to brainstorming Create a list of finalists Check the domain name status Check the trademark status Pick the winner 1 2 3 4 5 6 7 8 Guidelines

Guideline 1 ,[object Object],[object Object],[object Object]

Guideline 2 ,[object Object],[object Object],[object Object],[object Object]

Guideline 4 ,[object Object],[object Object],[object Object],Metaphors (Jaguar, Caterpillar) Positive Connotations (DreamWorks, Bright House) Acronym (PODS, 3M, KFC)

Guideline 5 ,[object Object],[object Object],[object Object],"We're in your corner!“ "We'll fight for you!" “ We'll champion your cause!"

Guideline 7 ,[object Object],[object Object],[object Object],[object Object],[object Object],Do your homework upfront. The small fee here will save you big money later. One such service is TrademarkExpress.com

[object Object],[object Object],[object Object],Conclusion

Article Source… You Name It! The Complete "How-To" Guide For Naming a New Business” By Phillip Davis, President, Tungsten Brilliant Brand Marketing http://www.puretungsten.com/articles/you-name-it-the-complete-how-to.html

Images Sources… Flickr & Google Images

You Name It

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