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Principles of Marketing (waqas@hazara.edu.pk)

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Waqas Khan
Waqas Khan

A Series of Lectures By: Waqas Ahmad Khan M.Phil. (Quality Assurance Management) These lectures on Marketing were delivered by Waqas Ahmad Khan in MBA, ACCA and CAT classes of different Colleges and Universities. +92-300-9119770

1 de 44
Principles of Marketing Lecture-1 By: Waqas Ahmad Khan MBA, M.Phil (Pak), PPM (Philippines), SIX SIGMA GREEN BELT (Singapore), Certified QAM (QPSP) Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Feel free to contact at ,[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Today’s Topics ,[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Music to a Marketer’s Ears ,[object Object],[object Object],[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Advertising Sales Promotions Public relations Sponsorships Pricing Retailing Direct mail Catalogues Billboards E-commerce Shopping channels Packaging Delivery Service Research Coupons
Definition ,[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
What is marketing ? ,[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
What is Marketing? Learning to make what you can sell vs. selling what you can make. Identifying and satisfying customer needs and wants. Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Peter Drucker ,[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
 
Product Price Place Promotion Customers Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Simple Marketing System Producer/Seller Consumer Communication Product/Service Money Feedback Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],[object Object],[object Object],[object Object],Marketing’s 4 P’s Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing’s 4 P’s (+2) Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Marketing ,[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Marketing Includes... ,[object Object],[object Object],[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
What Can Be Marketed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
How Does an Organization Create a Customer? Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
How is Marketing Done? Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Marketers Develop and Implement a Marketing Plan Based on the Following Information: Organization’s Strengths and Weaknesses Organization’s Overall Objectives Opportunities and Threats to the Organization in the Marketplace Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Peter F. Drucker Said: ,[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Reasons for Studying Marketing Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Costs About 50% of total product costs are marketing costs Contributions to Individual Organizations Critical to the success of a firm Careers About 25 to 33% of the work force hold marketing positions. Contributions to Society Marketing decisions affect the lives of individual consumers and society as a whole Why Study Marketing ? Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Why Study Marketing? ,[object Object],[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Marketing is Everywhere in Your Life Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
What do Marketers Think About? Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Marketing is.... ,[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Kotler 1994 Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Simple Questions, Hard Answers ,[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Let’s stop it here Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
[object Object],[object Object],[object Object],[object Object],[object Object],COURSE STRUCTURE Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Recommended Books ,[object Object],[object Object],[object Object],Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Summary Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
Simple Marketing System Producer/Seller Consumer Communication Product/Service Money Feedback Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)

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Principles of Marketing (waqas@hazara.edu.pk)

  • 1. Principles of Marketing Lecture-1 By: Waqas Ahmad Khan MBA, M.Phil (Pak), PPM (Philippines), SIX SIGMA GREEN BELT (Singapore), Certified QAM (QPSP) Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Advertising Sales Promotions Public relations Sponsorships Pricing Retailing Direct mail Catalogues Billboards E-commerce Shopping channels Packaging Delivery Service Research Coupons
  • 8.
  • 9.
  • 10. What is Marketing? Learning to make what you can sell vs. selling what you can make. Identifying and satisfying customer needs and wants. Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 11.
  • 12.
  • 13.
  • 14.  
  • 15. Product Price Place Promotion Customers Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 16. Simple Marketing System Producer/Seller Consumer Communication Product/Service Money Feedback Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. How Does an Organization Create a Customer? Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 24.
  • 25.
  • 26. How is Marketing Done? Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 27. Marketers Develop and Implement a Marketing Plan Based on the Following Information: Organization’s Strengths and Weaknesses Organization’s Overall Objectives Opportunities and Threats to the Organization in the Marketplace Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 28.
  • 29. Reasons for Studying Marketing Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 30. Costs About 50% of total product costs are marketing costs Contributions to Individual Organizations Critical to the success of a firm Careers About 25 to 33% of the work force hold marketing positions. Contributions to Society Marketing decisions affect the lives of individual consumers and society as a whole Why Study Marketing ? Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 31.
  • 32. Marketing is Everywhere in Your Life Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 33. What do Marketers Think About? Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 34.
  • 35.
  • 36. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Kotler 1994 Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 37.
  • 38.
  • 39.
  • 40. Let’s stop it here Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 41.
  • 42.
  • 43. Summary Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)
  • 44. Simple Marketing System Producer/Seller Consumer Communication Product/Service Money Feedback Jan 5, 2010 Waqas Ahmad Khan (waqas@hazara.edu.pk)