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Similar a Link Building Presentation from Online Marketing Meetup July 2011
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Link Building Presentation from Online Marketing Meetup July 2011
- 1. How and why links influence search engine rankings Paul Rogers @gpmd_paulr | paul@gpmd.co.uk The importance of link building – Paul Rogers
- 2. Search engines see links as recommendations The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 3. Links from relevant websites are seen as more reputable recommendations The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 4. Links with anchor text provide insight into what the page is about The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 5. But, remember... The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 6. Search engines aren’t stupid! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 7. They can devalue links and penalize those who try to manipulate their algorithm The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 8. So, how can you build links? The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 9. Get involved within your industry! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 10. Get a blog… And start using it! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 11. Create content that deserves links! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 12. Build on existing resources… The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 13. Provide data and research that doesn’t already exist! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 14. Make new friends and build relationships! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 15. Take advantage of existing relationships! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 16. Get involved in your local community! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 17. Think quality, not quantity! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 18. Monitor links being built to your website! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 19. Monitor links being built by your competitors! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 20. In Summary... - Don't buy links - Only try to get links from sites that you deem link-worthy - Keep an eye on your competitors - Think quality, not quantity = More traffic & more money! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
- 21. Any Questions? Keep in touch: @gpmd_paulr linkedin.com/in/paulnrogers [email_address] www.gpmd.co.uk The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk