Getgoglasgow sdnpresentation

Sarah Drummond
sarah@wearesnook.com
http://getgoglasgow.co.uk

Sarah Drummond
masters in design innovation

Sarah Drummond
Rose Matilda Hutton
Eeva Campbell
Holly Brenan
Fee Schmidt-Soltau
Joe Slavick
Basako Okay
Laura Franzini
Amy Marsh
Angela Fernandez Orviz
Sara Pateraki
Heji Jeong
Sarah Drummond

Sarah Drummond
Sustain our Nation (SoN) was a competition for
young designers that sought to encourage innovation
to address the issues of Ageing population, Health,
Finance, Crime, Energy & Climate change, via the
creation of social enterprises through design

Sarah Drummond
taking a sustainable approach

Sarah Drummond
“Designers will no longer only design for people, they will learn
to design with people. Co-designing will require new forms of
communication to support the collective creativity that arises between
designers and everyday people.”
“At this level, co-creation creates a dialogue and conversation that may
uncover what others did not perceive as a need or opportunity, did not
understand as a problem, or did not understand how to address.”
Liz Sanders

Sarah Drummond
‘fuzzy front end problem solving’

Sarah Drummond
building our brand

Sarah Drummond
building a network of mentors

Sarah Drummond
Wyndford

Sarah Drummond
enclosed area

Sarah Drummond
Wyndford is the 18th most
deprived area in Scotland
-BBC

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Finding Wyndford

Sarah Drummond
the people of Wyndford

Sarah Drummond
engagement tools - conversation pieces

Sarah Drummond
feedback - Result!

Sarah Drummond
contextual interviews - Mary

Sarah Drummond
social reporting and the school closure

Sarah Drummond
Voxpopping with residents
“We never see each other
since the school closed”

Sarah Drummond
Jake’s Tour of Wyndfordresidents gave us tours of the area
“The kids have got nothing to
do so they cause trouble”

Sarah Drummond
lots of potential projects

Sarah Drummond
disseminating our findings

Sarah Drummond
meeting local champions

Sarah Drummond
teatime - weekend installations
“We need to come together to
have a bigger voice”

Sarah Drummond
interviewing locals
“There is a community, it is
just invisible”

Sarah Drummond
teatime - weekend installations
“We need to come together to
have a bigger voice”
discovering natural networks

Sarah Drummond
building community trust

Sarah Drummond
meeting stakeholders

Sarah Drummond
mapping stakeholder relationships

Sarah Drummond
crime is everyone’s problem

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developed 5 key insight statements

Sarah Drummond
21st September
Start Project
Project timeline
sep oct nov dec jan feb
Glasgow School of Art Schedule
4th November
Upload entry ideas
25th November
Ideas shortlisted
19th January
Upload
developed
proposals
27th January
Regional Finals
12th February
Submit final
presentation
17th February
UK Finals at the
RSA
GSA ExamGSA Hand in
Personal
Reflection
Audi Foundation Schedule
Masters begins
Here

Sarah Drummond
hosted a codesign workshop

Sarah Drummond
produced a motivational film
“How did you find all this out
in three weeks? The council
still don’t get it!”

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democratic voting

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played games to generate ideas

Sarah Drummond
presentations showed natural leaders

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storyboarded the ideas

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developed the concepts and
brought them to life

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held a second workshop to make
concepts relevant to Wyndford

Sarah Drummond
brought that ‘designer optimism’ and
looked at existing opportunities

Sarah Drummond
produced new story boards with
names and places

Sarah Drummond
“There is a community, but it’s invisible”
“Community needs a bigger voice”

Sarah Drummond
In April 2009, the Wyndford
primary school along with
its adjacent St Gregory’s
primary school were said
to be closing down by the
Glasgow City Council.
There was much uproar by
the community and plenty
of coverage by the media.
However, despite the protest
the Schools closed and
as a result the people of
Wyndford, along with the
battle to keep these schools
open also lost a valuable
asset. They lost the core
of the community that
brought people together. In
September 2009 the Audi
Design Foundation through
Sustain our Nation, set up
a competition asking of
designers to come up with
a social enterprise that not
only would benefit the
community but would also
meet the community’s needs
and be sustainable. The
winning idea would become
tangible by receiving
funding and also the support
and advice that it needed to
become durable.
In response the Masters
students of Design
Innovation at Glasgow
School of Art created a
design collective called
‘GetGo Glasgow’ took on
the challenge and went out
to Wyndford. There they
engaged with the public
as well as doing in depth
primary research in order
to identify something the
community was lacking
or had a strong need for.
And the lacking element
appeared to be union. With
the loss of the school people
became even less interactive
with their neighbours, the

Sarah Drummond
what has this all got to do
with service design?

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students looking to service
design for tangibility

Sarah Drummond
tools help them visualise issues

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looking at service design consultancies for answers

Sarah Drummond
‘social design’ briefs sent to students

Sarah Drummond
“The damage which volunteers
do willy-nilly is too high a price
for the belated insight that they
shouldn’t have been volunteers
in the first place.”
Ivan Illich

Sarah Drummond
ethics around user engagement and impact

Sarah Drummond
“...we as designers need to watch
is around the ethics, is our effect
upon the users, upon the people we
are researching, because actually,
ethnography is a kind of mind field of
ethics, and sometimes as designers
we can sort of rush in and ignore
those ethics, but actually the effect
that these kind of tools can have are
quite sort of shocking...when they
started to draw their communities,
and started to see this, they saw that
their social circles were incredibly
small, and that they didn’t really go
anywhere and they found that quite
alarming. There’s a sort of exercise
in managing that and moving away
from that.”
- Jo Harrington

Sarah Drummond
“...facilitation is not taught in universities and not
every designer is a good facilitator”
- workshop led by Oliver King

Sarah Drummond
21st September
Start Project
Educational timeline did not fit competition timeline
sep oct nov dec jan feb
Glasgow School of Art Schedule
4th November
Upload entry ideas
25th November
Ideas shortlisted
19th January
Upload
developed
proposals
27th January
Regional Finals
12th February
Submit final
presentation
17th February
UK Finals at the
RSA
GSA ExamGSA Hand in
Personal
Reflection
Audi Foundation Schedule
Masters begins

Sarah Drummond
what do we need to do?

Sarah Drummond
transformation design?
- designers handing over skills

Sarah Drummond
co-production?
longer term projects?

Sarah Drummond
“The job of the community
worker is to put herself out
of a job”
- Skills in Neighbourhood work

Sarah Drummond
producing half baked ideas and
ensuring communities own their ideas

Sarah Drummond
Are we ready to step up
to the hype that service
design has created and
lead a responsible way
forward?
getgoglasgow.co.uk

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